Digital Marketing Training
Within the walls of Blue Compass, we have a lot of information about how to succeed in the digital world, but we’re not trying to keep it all locked away.
The Blue Compass digital marketing training, called the University of Blue, is perfect for marketers and business owners wanting to dive deep into digital strategies, social media tips and best practices to take your online marketing results to the next level. Our experts lead half-day interactive online marketing and social media training sessions at our office in West Des Moines, Iowa, giving participants a plan of action for their digital marketing.
Upcoming University of Blue Digital Marketing Course: May 10th
How to Stay Relevant Online Through Video Marketing
presented by Drew Harden and Stephanie Wubben
Date: Thursday, May 10th, 2018 (1-4 pm)
Location: The Blue Compass office at 1601 48th St. in West Des Moines, Iowa
Topics Covered: Video Marketing
If your business wants to get started with video advertising but you’re lost in the complexities of it all, Blue Compass has the answers to your questions. Our experts will take a deep dive into the importance of video marketing and why it is essential to implement this into your marketing strategy if you haven’t already. Video captures your audience’s attention better than static images, allows you to convey your message more clearly and is becoming an expectation that brands need to follow. Our digital experts will walk you through video marketing strategies that are tested and have proven to earn results. In our half-day presentation we will cover:
- The perfect opportunities to capture video to enhance your brand.
- How long a successful marketing video should be.
- The best ways to post and promote video on each social media platform.
- How to edit and create quality videos with the right tools.
- Optimizing videos based on the drop-off time where people tend to lose interest.
- Advertising video marketing campaigns in AdWords and other ad platforms.
Hands-On Digital Marketing Training
Our University of Blue class sizes allow you to interact easily with our experts, ask the questions you want and get a hands-on strategy for your brand. It’s the class you should have had in college, but without the crazy roommates or cafeteria food.
Whether you're looking to generate more leads, increase business revenue, or connect with your audience online, you'll leave equipped to begin immediately applying results-driven strategies to improve your brand's online presence and meet your business goals.
But let’s not toot our own horn. Here’s what University of Blue attendees have said:
"Analytics and social media can be confusing, but the Blue Compass team helped break it down."
"The University of Blue marketing workshop gave me a much better comprehension of our company and the ability to use our online resources to their fullest. Analytics and social media can be confusing, but the Blue Compass team helped break it down, so we could all get a better understanding.”
Cassie Raasch - Marketing and Communications, UnityPoint Clinic
"They're the experts, and they're constantly educating themselves on what's new in the online world."
"The online marketing world continues to evolve, and it is impossible for me to stay up-to-date on the current trends - that is where Blue Compass comes in. They are the experts, and they're constantly educating themselves on what's new and what's changing in the online world. I've worked with them for over four years now and continue to be amazed at the online knowledge they possess and their ability to convert that knowledge into practice for their clients."
Corey Morrison - Director of External Relations, On With Life
"I was very impressed by their knowledge!"
"I had an opportunity to attend one session of University of Blue that was specific to healthcare clients. The program was informative; I was very impressed by the knowledge of the facilitator!"
Amy Noble - Marketing Director, DMOS