Digital Marketing Training
Within the walls of Blue Compass, we have a lot of information about how to succeed in the digital world, but we’re not trying to keep it all locked away.
The Blue Compass digital marketing training, called the University of Blue, is perfect for marketers and business owners wanting to dive deep into digital strategies, social media tips and best practices to take your online marketing results to the next level. Our experts lead half-day training sessions at our office in West Des Moines, Iowa, giving participants a plan of action for their digital marketing.
Next University of Blue Digital Marketing Course: February 7, 2019
Search Engine Optimization (SEO) Insights to Increase Traffic & Grow Your Business
Presented by Drew Harden and Katrina Reger
Date: Thursday, February 7, 2019 (1-4 pm)
Location: The Blue Compass office at 1601 48th St. in West Des Moines, Iowa
Topics Covered: SEO, Page Optimization, Content Marketing, Website Analytics, UX
Discover the SEO secrets our experts use to boost our clients' websites and business. President Drew Harden and Digital Marketing Manager Katrina Reger will share Blue Compass' SEO best practices and reveal actual examples of the tactics and results of their search marketing campaigns. You'll come away with a deeper understanding of SEO basics and new insights into more advanced practices that can help you outrank competitors. In this half-day training, you will learn:
- The current state of Google and SEO
- The latest SEO best practices that you should be implementing
- How to write blog articles that become more visible in search engines
- Best UX practices that will make visitors more likely to convert on your web pages
- Local SEO and Google Maps insights to help you rank better in your location
- Keyword research
- Technical SEO insights that will allow you to find and fix errors that are holding your site back
- Google Analytics and Google Search Console tips to help with your SEO goals
- Where SEO is headed in the future
Hands-On Digital Marketing Training
Our University of Blue class sizes allow you to interact easily with our experts, ask the questions you want and get a hands-on strategy for your brand. It’s the class you should have had in college, but without the crazy roommates or cafeteria food.
Whether you're looking to generate more leads, increase business revenue, or connect with your audience online, you'll leave equipped to begin immediately applying results-driven strategies to improve your brand's online presence and meet your business goals.
But let’s not toot our own horn. Here’s what University of Blue attendees have said:
"Analytics and social media can be confusing, but the Blue Compass team helped break it down."
"The University of Blue marketing workshop gave me a much better comprehension of our company and the ability to use our online resources to their fullest. Analytics and social media can be confusing, but the Blue Compass team helped break it down, so we could all get a better understanding.”
Cassie Raasch - Marketing and Communications, UnityPoint Clinic
"They're the experts, and they're constantly educating themselves on what's new in the online world."
"The online marketing world continues to evolve, and it is impossible for me to stay up-to-date on the current trends - that is where Blue Compass comes in. They are the experts, and they're constantly educating themselves on what's new and what's changing in the online world. I've worked with them for over four years now and continue to be amazed at the online knowledge they possess and their ability to convert that knowledge into practice for their clients."
Corey Morrison - Director of External Relations, On With Life
"I was very impressed by their knowledge!"
"I had an opportunity to attend one session of University of Blue that was specific to healthcare clients. The program was informative; I was very impressed by the knowledge of the facilitator!"
Amy Noble - Marketing Director, DMOS