Digital Marketing Training
Within the walls of Blue Compass, we have a lot of information about how to succeed in the digital world, but we’re not trying to keep it all locked away.
The Blue Compass digital marketing training, called the University of Blue, is perfect for marketers and business owners wanting to dive deep into digital strategies, best practices and how-to's to take your online marketing results to the next level. Our experts lead half-day interactive online marketing training sessions at our office in West Des Moines, Iowa, giving participants a plan of action for their digital marketing.
Upcoming University of Blue Digital Marketing Course:
How to Reach Your Desired Audience Online Through SEO & Facebook
Date: January 25, 2018 (1-4 pm)
Location: The Blue Compass office at 1601 48th St. in West Des Moines, Iowa
Topics Covered: Content Marketing & Facebook Business Manager
Content Marketing - by Drew Harden
Creating a blog that releases helpful information enables you to reach your customers more often and build trust with them. With a great content marketing plan, your articles will drive traffic back to your website. We will touch on the following topics and more:
- What type of content marketing is right for your business
- How content marketing can help you gain viewers on your website
- The benefits of creating a content calendar to schedule your articles
- Creating compelling titles to capture your audience's attention
Facebook can be an effective tool for conversations with your audience, giving them immediate responses to questions and promoting your brand. We'll discuss the steps you can take to ensure you're combining the right messaging with the appropriate target audience to increase engagement. You'll also learn:
- How to create social posts that get more engagement
- How to set up a Facebook Business Manager account
- How to utilize custom audiences in Facebook Business Manager for more effective targeting
- The latest updates from Facebook that affect businesses
- How to better measure your Facebook ROI
Hands-On Digital Marketing Training
Our University of Blue class sizes allow you to interact easily with our experts, ask the questions you want and get a hands-on strategy for your brand. It’s the class you should have had in college, but without the crazy roommates or cafeteria food.
Whether you're looking to generate more leads, increase business revenue, or connect with your audience online, you'll leave equipped to begin immediately applying results-driven strategies to improve your brand's online presence and meet your business goals.
But let’s not toot our own horn. Here’s what University of Blue attendees have said:
"Analytics and social media can be confusing, but the Blue Compass team helped break it down."
"The University of Blue marketing workshop gave me a much better comprehension of our company and the ability to use our online resources to their fullest. Analytics and social media can be confusing, but the Blue Compass team helped break it down, so we could all get a better understanding.”
Cassie Raasch - Marketing and Communications, UnityPoint Clinic
"They're the experts, and they're constantly educating themselves on what's new in the online world."
"The online marketing world continues to evolve, and it is impossible for me to stay up-to-date on the current trends - that is where Blue Compass comes in. They are the experts, and they're constantly educating themselves on what's new and what's changing in the online world. I've worked with them for over four years now and continue to be amazed at the online knowledge they possess and their ability to convert that knowledge into practice for their clients."
Corey Morrison - Director of External Relations, On With Life
"I was very impressed by their knowledge!"
"I had an opportunity to attend one session of University of Blue that was specific to healthcare clients. The program was informative; I was very impressed by the knowledge of the facilitator!"
Amy Noble - Marketing Director, DMOS