University of Blue Digital Marketing Training

Within the walls of Blue Compass, we have a lot of information about how to succeed in the digital world, but we’re not trying to keep it all locked away. 

The Blue Compass digital marketing training, called the University of Blue, is perfect for marketers and business owners wanting to dive deep into digital strategies, social media tips and best practices to take your online marketing results to the next level. Our experts lead half-day training sessions at our office in West Des Moines, Iowa, giving participants a plan of action for their digital marketing.

Digital Marketing Training Des Moines

Next University of Blue Digital Marketing Course: June 20, 2019

Powerful Ways to Increase Conversions on Your Website

Presented by Brady Rebhuhn and Lisa Lerman

Date: Thursday, June 20, 2019 (1-4 pm) 

Location: The Blue Compass office at 1601 48th St. in West Des Moines, Iowa

Topics Covered: User Experience (UX), Conversion Rate Optimization, Content Marketing, SEO

We can all agree, website traffic is very important. But, what value are website visitors if they come and go without taking any action on your website? Our research and experience have proven there are specific strategies and designs to optimize the actions users take when they visit your website. Our UX Expert Brady Rebhuhn and Digital Marketing Specialist Lisa Lerman will share valuable insight on how your website can turn casual visitors to engaged brand advocates. 

In this half-day training, you will learn:

  • UX best practices that will make visitors more likely to convert on your web pages 
  • How the user experience of your site impacts your conversion rate
  • How to draw the user's eye exactly where you want it to go
  • Techniques to discover conversion rate optimization (CRO) opportunities
  • Landing page and UX best practices to make users more likely to convert
  • Tips for testing CRO changes and landing page updates through A/B testing, heat maps and more
  • Key metrics to measure website health


University of Blue

digital marketing building iowa

Hands-On Digital Marketing Training

Our University of Blue class sizes allow you to interact easily with our experts, ask the questions you want and get a hands-on strategy for your brand. It’s the class you should have had in college, but without the crazy roommates or cafeteria food.

Whether you're looking to generate more leads, increase business revenue, or connect with your audience online, you'll leave equipped to begin immediately applying results-driven strategies to improve your brand's online presence and meet your business goals.

But let’s not toot our own horn. Here’s what University of Blue attendees have said:

"Analytics and social media can be confusing, but the Blue Compass team helped break it down."

"The University of Blue marketing workshop gave me a much better comprehension of our company and the ability to use our online resources to their fullest. Analytics and social media can be confusing, but the Blue Compass team helped break it down, so we could all get a better understanding.” 

Cassie Raasch - Marketing and Communications, UnityPoint Clinic

"They're the experts, and they're constantly educating themselves on what's new in the online world."

"The online marketing world continues to evolve, and it is impossible for me to stay up-to-date on the current trends - that is where Blue Compass comes in. They are the experts, and they're constantly educating themselves on what's new and what's changing in the online world. I've worked with them for over four years now and continue to be amazed at the online knowledge they possess and their ability to convert that knowledge into practice for their clients."

Corey Morrison - Director of External Relations, On With Life

"I was very impressed by their knowledge!"

"I had an opportunity to attend one session of University of Blue that was specific to healthcare clients. The program was informative; I was very impressed by the knowledge of the facilitator!" 

Amy Noble - Marketing Director, DMOS