University of Blue Digital Marketing Training
Within the walls of Blue Compass, we have a lot of information about how to succeed in the digital world, but we’re not trying to keep it all locked away.
The Blue Compass digital marketing training, called the University of Blue, is perfect for marketers and business owners wanting to dive deep into digital strategies, social media tips and best practices to take your online marketing results to the next level. Our experts lead half-day training sessions at our office in West Des Moines, Iowa, giving participants a plan of action for their digital marketing.
Next University of Blue Digital Marketing Course: Dec 12, 2019
Lost In Plain Sight: 14 Simple & Clever SEO Insights
Date: Thursday, December 12th, 2019 (1-4 pm)
Location: The Blue Compass office at 1601 48th St. in West Des Moines, Iowa
Topics Covered: Search Engine Optimization (SEO)
Have you ever noticed how some house numbers are blatantly obvious and others are seemingly hidden? Or how some signs are out in the open while others are stuck behind a tree? Websites are no different! Some are easily found while others are buried behind hundreds of other search results. There's a lot of mystery on the web, but one thing is for certain; if your website isn't search engine friendly, your audience will be hard pressed to find it. We are an SEO-first agency because search engine optimization is the foundational element proven to ensure search engines can easily read and index the content on your website. Join us as Blue Compass President, Drew Harden, and Digital Marketing Analyst, Lisa Sinnwell, share proven insights and strategies to diagnose and modify your website to be search engine friendly.
In this half-day training, you will learn:
- Current State of Search Results Pages
- Search Engine Optimization (SEO) Best Practices
- Proven Topic & Keyword Research Strategies
- Key Metrics to Measure Website Health
- Free Tools to Save Time and Effort
- Tactics to Shut Your Competitors Out of Search Result Pages
- Google My Business Tips and Tricks
Hands-On Digital Marketing Training
Our University of Blue class sizes allow you to interact easily with our experts, ask the questions you want and get a hands-on strategy for your brand. It’s the class you should have had in college, but without the crazy roommates or cafeteria food.
Whether you're looking to generate more leads, increase business revenue, or connect with your audience online, you'll leave equipped to begin immediately applying results-driven strategies to improve your brand's online presence and meet your business goals.
But let’s not toot our own horn. Here’s what University of Blue attendees have said:
"Analytics and social media can be confusing, but the Blue Compass team helped break it down."
"The University of Blue marketing workshop gave me a much better comprehension of our company and the ability to use our online resources to their fullest. Analytics and social media can be confusing, but the Blue Compass team helped break it down, so we could all get a better understanding.”
Cassie Raasch - Marketing and Communications, UnityPoint Clinic
"They're the experts, and they're constantly educating themselves on what's new in the online world."
"The online marketing world continues to evolve, and it is impossible for me to stay up-to-date on the current trends - that is where Blue Compass comes in. They are the experts, and they're constantly educating themselves on what's new and what's changing in the online world. I've worked with them for over four years now and continue to be amazed at the online knowledge they possess and their ability to convert that knowledge into practice for their clients."
Corey Morrison - Director of External Relations, On With Life
"I was very impressed by their knowledge!"
"I had an opportunity to attend one session of University of Blue that was specific to healthcare clients. The program was informative; I was very impressed by the knowledge of the facilitator!"
Amy Noble - Marketing Director, DMOS