Digital Marketing Training & SEO Speakers in Iowa

In our 15+ years, Blue Compass has built relationships with hundreds of companies across the globe, all of which call on us for our leading digital marketing expertise. Our team members regularly host our U of Blue digital marketing workshops in Iowa, where we outline our best practices and do a deep dive on today’s digital trends. We’re also familiar faces at some of the most popular marketing conferences in the Midwest, including AMA Iowa and local panels, where we bring the latest and greatest in digital marketing to you.

If your team is leading initiatives to improve SEO performance or increase engagement on social media, our highly sought-after SEO and digital marketing speakers will tailor a digital marketing training specifically to your needs. We’re invested in digital full-time, meaning we never miss a beat. We know what critical trends and topics marketers need to know about right now. So without further ado, let’s get started!

Explore Digital Marketing Topics

How can I keep up with the latest trends and best practices in digital marketing?

In our fast-paced online world, hands-on digital marketing training allows professionals to maintain a fresh skillset and adapt to the latest trends. After all, to stay on top of your marketing game, it’s best to stay on your toes. Here’s a few ways to remain in the loop!

From Google algorithm updates to new reporting metrics and the latest social media trends, we know it’s difficult for business owners and marketers to keep up with these intricacies amidst the busy day-to-day. Yet, the smallest tweak can make the biggest difference for your platforms. Day in and day out, we help our clients—ranging from large international corporations to local small businesses—execute strategic digital marketing efforts to achieve their desired results.

This daily dedication to digital allows us to share our insights with busy marketers everywhere who are already stretched thin. Guided by our core value to “grow our expertise,” we pay it forward with trainings that help you to do the same. We’ve led the charge and helped numerous audience members adapt to game-changing updates like Google Analytics 4 and core web vitals at our hands-on digital marketing workshops in Iowa. Our comprehensive trainings cover actionable insights and thought-provoking tips we’ve thoroughly tested for enhanced web performance. From a one-on-one personalized training to full-scale digital marketing workshops for your department or team as a whole, we’re experienced in captivating crowds of all sizes with the topics you want to hear about today. Hands-On Digital Marketing Training Tailored for Your Team

While Blue Compass’ digital marketing team members bring unique skill sets and backgrounds to the table, we’ve all grown to appreciate the hands-on experience we gain everyday in this fast-paced industry. Because digital platforms, strategies and best practices are ever-evolving, we ensure we are, too. At Blue Compass, we can tailor our courses to you depending on your interests. During a Blue Compass training on digital marketing topics, our main goal is to provide what you need to apply solutions to your own strategic marketing efforts for proven results. When you want a leg up in the ever-changing digital landscape, Blue Compass and our vast catalog of customizable digital marketing training topics are ready to be your guide.

Testimonial about Blue Compass.

Hands-On Digital Marketing Training Tailored for Your Team

While Blue Compass’ digital marketing team members bring unique skill sets and backgrounds to the table, we’ve all grown to appreciate the hands-on experience we gain everyday in this fast-paced industry. Because digital platforms, strategies and best practices are ever-evolving, we ensure we are, too. At Blue Compass, we can tailor our courses to you depending on your interests. During a Blue Compass training on digital marketing topics, our main goal is to provide what you need to apply solutions to your own strategic marketing efforts for proven results. When you want a leg up in the ever-changing digital landscape, Blue Compass and our vast catalog of customizable digital marketing training topics are ready to be your guide.

Search Engine Optimization (SEO) & Content Training

As an SEO-first digital marketing agency, there’s no team better equipped to set you up for search result success. Our Blue Compass SEO speakers create trainings for staff and business owners, covering everything from the basics to advanced technical SEO best practices depending on your team’s comfort level, as well as a variety of content-focused sessions. In addition to personalized trainings for your team, we’ve presented our strategies for SEO success to international clients and have spoken at numerous local and national events.

Areas of Interest

Keyword Research

Optimizing content for rich results

Internal linking strategy

Mastering local search & Google Business Profiles

On-page SEO & copywriting

Technical SEO & error correction

Creating a content marketing strategy

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Schedule SEO Speaker

Leadership Training

Blue Compass co-founders Drew Harden and Cary Coppola have been at the helm of the company since its inception, instilling our core values, supporting employee growth and ensuring Blue Compass stays true to the positive culture we’ve created. Blue Compass’ journey from a two-person startup to a leading digital marketing agency with a team 30 employees strong today has shown us the importance of servant leadership. As a published author and entrepreneurial leader, Drew shares his insights and delivers leadership training to college students, CEOs and everyone in between, believing a leader is a leader through their actions, not because of their title.

Areas of Interest

Leading with values

Maintaining entrepreneurial passion

Encouraging employees through their own leadership journeys

Practicing servant leadership

Creating a positive, supportive company culture

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Plan a Leadership Workshop

Company Culture Training

Our founders established Blue Compass back in 2007, aiming not only to provide a clear digital direction for businesses of all shapes and sizes but also to curate a positive company culture for our employees. Guided by our core values, we translate what we’ve learned to present company culture trainings geared toward fellow business owners and companies seeking a positive change.

Areas of Interest

Recruiting top talent who will commit to company values

Retaining employees through support, growth and positive morale

Showing appreciation to employees in meaningful ways

Establishing a culture employees at all levels are eager to be a part of

Creating a fun, spontaneous work environment without sacrificing productivity

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Schedule Company Culture Speaker

Google Analytics 4 (GA4) Training

Over the past couple years, our team has dedicated countless hours to exploring Google Analytics 4 (GA4) leading up to the retirement of Universal Analytics in June of 2023. Our in-depth research into GA4 allowed us to create guides and recommendations for our clients in the early days of the platform, when very few resources existed online. Blue Compass’ certified Google experts have shared our extensive expertise on GA4 at large-scale marketing events like the 2023 AMA Experience Conference and continue to lead trainings for our clients and other marketing professionals.

Areas of Interest

Content grouping & audiences

Event & conversion strategies

GA4 best practices

Universal Analytics vs GA4

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Schedule GA4 Training

Search Engine Marketing (SEM) Training

Our digital marketing team is recognized as a certified Google Partner with certifications in Google Search Ads, Google Display Ads, Google Shopping Ads and more. With our strong advertising background, we present insider insights to maximize your campaign results and set your business up for success. Whether you’re interested in crafting compelling ad copy, setting a more cost-effective ad budget or exploring the Google Ads platform, we’re here to walk you through the ins and outs of effective search engine marketing.

Areas of Interest

Campaign strategy

Effective keyword targeting & Google Keyword Planner

Developing responsive search ads (RSAs)

Best practices for ad implementation

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Schedule SEM Speaker

Social Media Campaign & Platform Training

Blue Compass’ award-winning social media professionals pack our workshops with best practices across multiple platforms and channels to simplify social media efforts while amplifying reach. We consistently grow our expertise, earning certifications for Google Business Profile, LinkedIn, Meta and more to help us guide our clients to social media success. Learn to curate a content calendar, establish a regular posting schedule and manage ad assets between social platforms. Additionally, social media can be an excellent tool for prospecting. Our social media experts can share how to effectively utilize platforms like LinkedIn for lead generation and recruiting.

Areas of Interest

Platform-specific best practices

Trackable linking strategy

Ad creative options

Designate appropriate audiences through targeting

Using social media for prospecting & lead generation

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Social Media Training

Using AI in Digital Marketing Training

Google’s rollout of generative AI (GAI) results has completely changed the search landscape, taking up a significant portion of search results above the fold. Technologies like ChatGPT are being integrated into Google and Bing and altering the way your target audience searches online. So what’s a marketer to do? Our team of SEO experts has spent countless hours researching and testing the applications, limitations and impacts of AI on digital marketing. Learn how to navigate artificial intelligence as a digital marketer and harness the power of AI to work for you rather than against you.

Areas of Interest

Impact of AI on SEO

Optimizing content to rank for Google’s AI results

Utilizing AI to enhance SEO & digital efforts

Best practices for using ChatGPT as a marketing tool

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Schedule an AI for Digital Marketing Training

More Training Topics for Digital Marketing

Don’t see the training you need? Our team is skilled in dozens of other digital marketing training topics to help you meet your goals. Today’s marketers and business owners lead multi-faceted careers, often stepping into various roles to promote and sustain their brand. Our own team of digital marketing and web professionals understands the grind, and our laser focus on digital allows us to zero in on savvy growth opportunities for your business.

Areas of Interest

A/B testing best practices

Creating a Google Tag Manager strategy

Newsletter & email marketing

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Ask Blue Compass About Additional Topics

Digital Marketing Workshops Designed to Take Your Marketing to the Next Level

Whether you need a change of scenery or want us to come to you so you can utilize our insights at your office right away, we’ll ensure our presentations are engaging and inspiring for your team to take action. We host our digital marketing workshops in West Des Moines, Iowa, at our West48 Conference Center, complete with a game area and multiple breakout rooms to generate peer discussion—and a friendly ping pong match or two. Explore opportunities to hear from our experts at your convenience.

U of Blue - Des Moines Digital Marketing Workshops

U of Blue is Blue Compass’ take on continuing education beyond a traditional college course from the good old days. When Blue Compass began in 2007, the first ever iPhone was just a few months old. MySpace users were migrating to Facebook. Google was getting smarter (and pickier)—a trend that continues today. Not to mention new social platforms like TikTok and Snapchat were likely just an idea in a notebook since they didn’t enter the scene until the next decade. So we get it: keeping up with which platforms are relevant, staying on top of trends and remaining in Google’s good graces is easier said than done.

Blue Compass has a lot to say relating to today’s digital landscape, so don’t hesitate to join us for a U of Blue session because you’re not yet confident on the topic we’re covering. That’s the point! We regularly invite local businesses, clients and community members to our U of Blue Des Moines marketing workshops to help business owners and marketing professionals remain digitally agile. Each workshop features our experts diving into various topics including digital strategies, social media tips and SEO best practices for comprehensive hands-on digital marketing training. We understand not every topic is cut and dry, and your questions are important to us. That’s why we always leave time at the end to address your questions and concerns.

Testimonial about U of Blue.

Want a more close-knit gathering? We’ll bring U of Blue to you, on your schedule and at your preferred location to make the most of our marketing insights with the resources and tools you need to jump right in.

Ask About Upcoming U of Blue Workshops

Compass Con - Exclusive Digital Marketing Workshop for Blue Compass Clients

Compass Con panel.Exclusive to Blue Compass clients, Compass Con is our free bi-annual digital marketing conference to keep our long-term partners and first-time clients up-to-date on the digital topics impacting them the most. Enjoy networking with fellow marketing professionals and business owners, while gaining insight from our engaging, interactive digital marketing and SEO speakers at our dedicated conference space in West Des Moines, Iowa. If you’re a Blue Compass client, be on the lookout for future email invites to upcoming Compass Con digital marketing trainings. We look forward to seeing you there!

Personalized Events & Panels - Invite Our Digital Marketing Speakers to Your Next Conference or Event

Jay and Katrina presenting.Along with our Des Moines marketing workshops, several members of our team are available for individual speaking gigs at private events or conferences. We’ve traveled around the world to deliver our unique SEO, digital marketing and company culture expertise to business executives, marketing associations, entrepreneurs and more. We bring our extensive knowledge base to you to share exciting insights from our digital marketing speakers.

Schedule a Training with Our Digital Marketing Team

Class is in session! Whether you’re looking for an engaging digital marketing speaker for your next event, curious what our experts have to say at U of Blue or want more details on our digital marketing workshops, we’re happy to tailor our digital marketing training to your team’s interests and experience level. Follow Blue Compass on social media for digital marketing and event updates. Contact Blue Compass to learn more about our educational offerings, or fill out the form below to schedule your digital marketing training.