University of Blue Digital Marketing Training
Within the walls of Blue Compass, we have a lot of information about how to succeed in the digital world, but we’re not trying to keep it all locked away.
The Blue Compass digital marketing training, called the University of Blue, is perfect for marketers and business owners wanting to dive deep into digital strategies, social media tips and best practices to take your online marketing results to the next level. Our experts lead half-day training sessions at our office in West Des Moines, Iowa, giving participants a plan of action for their digital marketing.
Next University of Blue Digital Marketing Course: June 20, 2019
From Page 100 to Page 1: Guaranteed Ways to Improve Your Position in Search Results
Presented by Katrina Reger and Lisa Lerman
Date: Thursday, September 5th, 2019 (1-4 pm)
Location: The Blue Compass office at 1601 48th St. in West Des Moines, Iowa
Topics Covered: Search Engine Marketing (SEM)
What's worse than not having a website? Spending the time and money to build one, only to realize nobody can find it. Search results are becoming more and more congested making it increasingly more difficult for your website to show up in search. The front lines in the battle for customers is on page one of Google, and if you're relying solely on organic search to reach your audience to get there, you'll soon realize it's not enough. Would you like to know how we convert 25% of traffic from search results? Then you need to attend our upcoming U of Blue. We've implemented strategies and tactics proven to drive qualified traffic to your website from search. Our Digital Marketing Manager Katrina Reger and Digital Marketing Specialist Lisa Lerman will share valuable insight on how you can use Search Engine Marketing to guarantee your target audience will find you on page one of search results.
In this half-day training, you will learn:
- The future of organic search results
- Account and campaign audit(s)
- Pay-Per-Click (PPC) strategy
- In-depth keyword research
- Competitive SEM analysis
- Custom ad copywriting
- Effective campaign management
- Strategic A/B testing and optimization
Hands-On Digital Marketing Training
Our University of Blue class sizes allow you to interact easily with our experts, ask the questions you want and get a hands-on strategy for your brand. It’s the class you should have had in college, but without the crazy roommates or cafeteria food.
Whether you're looking to generate more leads, increase business revenue, or connect with your audience online, you'll leave equipped to begin immediately applying results-driven strategies to improve your brand's online presence and meet your business goals.
But let’s not toot our own horn. Here’s what University of Blue attendees have said:
"Analytics and social media can be confusing, but the Blue Compass team helped break it down."
"The University of Blue marketing workshop gave me a much better comprehension of our company and the ability to use our online resources to their fullest. Analytics and social media can be confusing, but the Blue Compass team helped break it down, so we could all get a better understanding.”
Cassie Raasch - Marketing and Communications, UnityPoint Clinic
"They're the experts, and they're constantly educating themselves on what's new in the online world."
"The online marketing world continues to evolve, and it is impossible for me to stay up-to-date on the current trends - that is where Blue Compass comes in. They are the experts, and they're constantly educating themselves on what's new and what's changing in the online world. I've worked with them for over four years now and continue to be amazed at the online knowledge they possess and their ability to convert that knowledge into practice for their clients."
Corey Morrison - Director of External Relations, On With Life
"I was very impressed by their knowledge!"
"I had an opportunity to attend one session of University of Blue that was specific to healthcare clients. The program was informative; I was very impressed by the knowledge of the facilitator!"
Amy Noble - Marketing Director, DMOS