Warning! Your browser is extremely outdated and not web standards compliant.
Your browsing experience would greatly improve by upgrading to a modern browser.

Strategically Tell Your Business’ Story With Digital Branding Services

At Blue Compass, our digital branding services breathe new life into your brand by telling your story and creating a memorable experience for anyone who interacts with your business online. We use our one-of-a-kind search engine optimization (SEO), digital marketing and web design expertise to craft thoughtful branding strategies, helping our clients gain tangible results and keep their customers coming back for more.

What We Do Our Approach How We Factor In SEO

Logo Design

Elevate Your Logo With Our Talented Branding & Web Design Agency

The benefit of choosing a digital branding and web design agency for your logo design is the breadth of assets we provide to help showcase your brand’s personality in all applicable spaces. We’ll meet with your team to learn what you’re looking for in a logo before coming up with various designs, making tweaks as requested to meet your needs and finalizing your brand logo.

Once we’ve landed on a new logo to serve as the face of your brand, we inspire you to further bring the design to life with a comprehensive logo usage kit to guide design decisions for your team. Our logo kits include finalized logo files optimized for various web and social platforms, a color palette to distinguish your brand on all channels and brand fonts to keep messaging clear and focused for users. Blue Compass pays careful attention to details like file size, file type, load speed, alt text and more to ensure these elements are optimized for web performance.

Tell Me More

Brand Messaging

Establish Consistent Messaging For Ongoing Branding & Digital Marketing Efforts

Actions speak louder than words, but it takes a powerfully composed message to use words to inspire action. Blue Compass’ digital branding services do just that, priming users to make conversions through compelling calls-to-action and purposeful storytelling. Our crafty copywriters are experts at capturing clicks for our clients.

Creating engaging messaging points is essential for effective branding in digital marketing. Enhancing elements like your company’s name, value propositions, tagline, mission and more allows your brand to better resonate with your customers. When done right, brand messaging for digital marketing enables your staff to strengthen relationships with customers, communicate value to your community and create an enriching online experience.

Tell Me More

Digital Brand Guide

Empower Your Team With A Custom Strategic Digital Brand Guide

When consulting Blue Compass for strategic branding services, our digital brand guides are your team’s ultimate tool for success. We outline your brand’s voice and tone in an engaging format, along with storytelling elements and our SEO insights to help your brand perform well online.

Our goal is to help your team understand why we’ve positioned messaging and potential copy points in this particular way. We showcase web-friendly fonts and visual elements your business can take advantage of, uniquely sized for each of your digital platforms. Brand guides from our digital branding and web design agency make it easy for team members to onboard, update your website and promote your voice and vision to an external audience right away.

Tell Me More

Digital Branding Collateral

Shine A Spotlight On Your Business With More Digital Branding Collateral

There can never be enough attention for your business. Blue Compass is available to assist with additional digital marketing collateral as requested to attract more eyes. Branded slideshow templates, lower thirds for video production and imagery for social campaigns are just a few more ways we can be of service with our strategic branding services.

Tell Me More

What Are Digital Branding Services?

Digital branding services develop your brand’s voice, vibe and visuals for consistency and engagement across all digital platforms. This includes emotions you hope to evoke, the tone you want to connect with users and how your brand visually appears to invite customers into your website experience.

Through our strategic branding services, Blue Compass is here to be your partner for the long haul. From creative, lightbulb moments helping propel your brand into the spotlight to carrying a consistent experience through your digital platforms, we execute cohesive digital branding services to help your company present a unified front to your customers. Clear branding in digital marketing increases the credibility of your brand while minimizing confusion, making more connections with users and setting them up to return for more. Whether your business is launching a new product or service, merging with a sister company or moving forward under a new brand name and vision, we have the tools and the team to help transform your branding with our digital marketing efforts.

What sets Blue Compass apart is the incredible expertise of our team in engaging, understanding and positioning brands in the online space. We know what's going to be effective messaging for the online users.

Drew Harden, CEO & Co-Founder
Blue Compass

What Is The Difference Between Digital Marketing & Digital Branding Services?

Digital branding services tell your business’ story for more memorable and meaningful marketing, while digital marketing efforts share your story with a larger audience in search, social media and more. Think of branding in digital marketing as the backbone that keeps your audience engaged with your business.

Our digital branding services help you position your business for success online to maximize the impact of your marketing efforts. Digital marketing services, on the other hand, involve strategic insights and execution as our team plays an active role in helping you reach your online goals. Because Blue Compass provides both branding and digital marketing solutions, we can be whatever you need us to be, whether that’s a creative sounding board before you rebrand or a strategic partner to support your digital initiatives. By integrating strategic branding services and digital marketing, we tailor your marketing efforts for better reach and results, inspiring users to return again and again to the experience we create for your brand. For above-and-beyond branding in your digital marketing toolkit, trust our digital marketing experts at Blue Compass to bring out the best of your business.

Blue Compass’ Strategic Branding Services: Create Content That Resonates & Ranks

Strategic SEO and consistent branding are two core digital marketing components to give your business a competitive edge online. Uniting these essential elements ensures your brand not only shows up in search but also stands out to your potential customers.

As a branding, web design and digital marketing agency, we carry our SEO-first approach through our digital branding services, taking the time to get to know your business and brand story before diving into search results to see what opportunities exist in your industry. If your brand name, messaging and other assets aren’t optimized to rank in search, you lose out on organic traffic and miss the opportunity to take brand reach to the next level.

To optimize your branding for search, we use SEO tools to develop a deeper understanding of your customer base. For example: what terms are they using to discover related products or services? What are competitors doing to put them at the top of search results? What gaps can your business fill in the industry? By uncovering these answers, we position your brand to show up for a highly relevant audience ready to take action.

How Does SEO Impact Branding?

Without SEO, your brand’s efforts won’t be easily discovered online. To establish rapport, you must first reach your audience. Our data-driven strategic branding services ensure your brand name is discoverable and your content presents a consistent front to gain recognition and authority with users and Google alike.

When our clients approach us with a digital branding project, we don’t let ideas flow until we’ve understood the current search landscape of the industry. If your brand name and messaging lack relevance within your industry, you’re likely not showing up very high in general search results for your products or services. With our SEO-informed approach, we help you rebrand or ideate a new brand name that feels true to your business while also establishing a clear path for your brand to show up in search results.

You will always have a team behind you. So many experts will be involved in your project, giving strategic and collaborative feedback at every turn. Our deliverables are innovative and will stand the test of time.

Katrina Reger, Director of Digital Marketing
Blue Compass

The Blue Compass Team Executes Impactful Branding In Digital Marketing Platforms

As a digital branding and web design agency offering a full suite of web design and digital marketing services, Blue Compass partners with you to brainstorm branding concepts, execute our collaborative ideas and leave you with lasting storytelling capabilities through detailed brand guides. Our creative team transforms abstract ideas into a new reality for your brand, using our technical finesse to ensure all branding elements are optimized for a digital audience. Blue Compass has perfected our combination of creativity and strategy, expertly speaking SEO as a second language so your story stays top of mind—and at the top of search results—for your customers.

Get Me Started

When we set out to redesign our websites, our goal was to make them user-friendly and unique to our industry. The staff at Blue Compass listened to our ideas, goals and concerns and provided creative solutions that met and exceeded our expectations. The end result is a website that we proudly associate with our brand and an enhanced online experience for our customers. We look forward to working with Blue Compass again on our next web project.

Jason Harris, Director of Marketing
Absolute Group

Turn The Page On A New Story With Blue Compass’ Digital Branding Services

When you partner with Blue Compass for digital branding services, you ensure your brand is equipped with the tools you need to tell your story, connect with your customers and rank at the top of search results. Blue Compass is proud to create a happily ever after for our clients’ stories as an extension of your team. We’re ready to help your business start a new chapter today—fill out the form below to get started!

Ready to get started?

Contact the Blue Compass team today. Together we will examine your needs and lay out a plan for taking your digital presence to the next level.

First Name

Last Name

Strategically Tell Your Business’ Story With Digital Branding Services

Logo Design

Elevate Your Logo With Our Talented Branding & Web Design Agency

Brand Messaging

Establish Consistent Messaging For Ongoing Branding & Digital Marketing Efforts

Digital Brand Guide

Empower Your Team With A Custom Strategic Digital Brand Guide

Digital Branding Collateral

Shine A Spotlight On Your Business With More Digital Branding Collateral

What Are Digital Branding Services?

What sets Blue Compass apart is the incredible expertise of our team in engaging, understanding and positioning brands in the online space. We know what's going to be effective messaging for the online users.

What Is The Difference Between Digital Marketing & Digital Branding Services?

Blue Compass’ Strategic Branding Services: Create Content That Resonates & Ranks

How Does SEO Impact Branding?

You will always have a team behind you. So many experts will be involved in your project, giving strategic and collaborative feedback at every turn. Our deliverables are innovative and will stand the test of time.

The Blue Compass Team Executes Impactful Branding In Digital Marketing Platforms

Turn The Page On A New Story With Blue Compass’ Digital Branding Services

Ready to get started?

Trending Articles