Results-Driven Responsive Web Design

Web Design Kick-Off Meeting

Before our custom web developers get to work on your new website, we join your team and review your goals, target audience, competitors, products and services so we can accurately approach the project. In this discussion, we talk through potential website features your team wants on your new site. Custom forms and databases, calculator tools and payment processing, a team directory or location system—you name it and we can help make it happen. Our Des Moines-based website design team translates your vision into reality with a responsive web design tailored to aid your team in serving customers and increasing conversions.

Content Architecture & Strategic Planning

Before we dive into your business web design, we do our due diligence to consider what’s working for your current site, what’s missing and what needs a home in your new website navigation. Our web design experts prioritize your audience’s goals and needs when considering recommendations for critical elements like site navigation, content structure and content development. Our designs are driven by user experience, so we make it a priority to address any pain points and simplify them for your new design.

Custom Web Design

Next, our team completes market and competitive research to evaluate the web design trends performing best in your industry, determining how to position your website to stand out and capitalize on best practices to perform even better. Based on our research and your requests, we’ll create a fresh homepage design, formulated specifically with your audience and brand goals in mind.

Design Review

Once we complete the homepage design, we sit down in a meeting with your team to review the design together. Here, we discuss our design strategy and gather your feedback so we can make any necessary updates to ensure you’re completely satisfied with the final result. Our web designers then use the approved homepage design to map out interior pages and custom features for a cohesive site. We maintain open communication with your team throughout the whole process to ensure all web pages represent your vision and captivate your audience.

Front & Back-End Website Development

After your approval, our custom web developers work to bring the design to life. During this phase, our expertise as a responsive web design agency shines as our front-end developers write HTML, CSS & JavaScript code based on the approved designs. They perfect various site features such as navigation, mobile functionality, animations, scroll effects and other finishing touches to make your site stand out.

As your launch date nears, our back-end development team uses .NET, JavaScript, C# and SQL to ensure a smooth transition between your old and new site, making sure all resources and tech functionality are connected on the back end of the site.

Content Population

After development, we move into content population to migrate your valuable resources and information into your new site layout. Some of our clients choose to write new content or use existing content for their new website, while others request help from our SEO professionals. Our content writing experts have perfected our efficient and informed copywriting process to suit your brand’s tone while utilizing SEO-friendly writing tactics to help your site rank high in search results. Whether we’re leading content population or helping support and guide your team through adding content to the CMS, we ensure your site is equipped with the intel and resources only you can provide your customers.

Quality Assurance & Testing

Our web design and development services wouldn’t be complete without pre-launch testing and quality assurance. Before launching a new site, our website development team in Des Moines performs rigorous testing on numerous devices and platforms. Our detail-oriented process helps us identify any functionality issues before launch day and ensures users are able to use your site without missing a beat.

Website Launch & Checklist

On launch day, our responsive web design agency is available and actively going through our four different launch checklists—one for each of our teams: digital marketing, client services, front-end development and back-end development. Our meticulous launch checklists enable us to ensure your site launch and transition is seamless. Our goal is to present a brand new website for everyone to enjoy, including your team, clients and customers.

A couple weeks after launch, our team checks in on your website's performance to ensure everything is working accordingly. Some of our clients elect to run user experience testing during this time to see how users respond to the look and feel of the new web design. But no matter what you need help with after your website launches, we always provide ongoing support for our clients. Our Client Support Team is well-organized, hard-working and attentive to your questions and business needs.