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Social Media Advertising Services

Social media helps connect our world, and is one of the largest networking and communication drivers that exists today. Discover the benefits of using paid social media ads in your digital marketing strategy and learn how Blue Compass can help support your business goals.

Why Use Social Ads? Social Ads Services Social Media Ads FAQs

Learn How Paid Social Media Ads Can Support Your Digital Marketing Strategy

Social media marketing gives your audience more immediate and personal responses to their questions, and also helps them learn more and celebrate your brand. In our digitally-connected world, it’s often an expectation that your business has a social media presence. Social media can help you build trust with potential customers, establish brand recognition and increase conversions across your website. However, putting ad spend behind your posts with paid social media advertising can help accelerate these efforts.

If you don’t have the time or resources to effectively manage your paid social media campaigns, working with a paid social advertising agency can help ease your workload. The experts at Blue Compass understand how to drive relevant traffic to your website and meet business goals with an in-depth paid social media strategy. From developing a targeted audience persona to writing killer post copy, our team can take your social media marketing to the next level.

Paid social media advertising can be an advantageous tool to keep in your digital marketing toolbox depending on your company’s industry, business goals and budget. It helps keep your brand in front of potential customers and builds trust by providing them with the information they need to make informed decisions. While each social media platform has its differences, all social media marketing can benefit your brand in the following ways:

Target Users Based On Interests & Demographics

All social media platforms allow you to target users based on different demographics and interests to varying degrees of granularity. For example, B2B companies may find LinkedIn intriguing because of its ability to target users based on job titles or company names. Facebook ads have a robust assortment of interest-based targeting options to find users based on life events, hobbies, preferences and more. Choosing the right platform to advertise on will help you target users based on the characteristics you care about most.

Remarket To Users Who Have Seen Your Content Before

If you’ve ever felt like a certain product or service ad was following you around the internet, you’ve likely encountered remarketing. By running paid social media ads and gaining traffic to your website, you can begin remarketing to users who have visited your website or clicked on certain product or service pages. Remarketing is beneficial to keep your brand top-of-mind for users who may need to see your ad multiple times before they decide to convert.

Build Brand Awareness For Products Or Services

If you’re a new and/or small business, paid social media advertising can be beneficial to increase brand awareness for your products and services. Digital ads can reach a large number of users to begin building brand recognition online and provide valuable information about what your business offers. When paired with proper targeting attributes, social media marketing can help your brand reach the right users.

Drive Website Traffic & Promote Top-Of-Funnel Content

Social media marketing can help attract potential customers or leads into your sales funnel by promoting content designed to inform, educate and build trust without directly promoting your products or services. For example, if you manage an HVAC company, running paid social media ads about the benefits of scheduling a furnace or air conditioner tune-up is one way to indirectly move users into your sales funnel.

Iowa Digital Media Survey 2023

Discover exclusive insights into Iowa's social media landscape with our comprehensive survey results. Dive into trends, consumer behaviors and digital strategies that are shaping social media engagement across the state. Whether you're a local business owner, marketer or digital enthusiast, this survey unveils key data points and actionable tips to elevate your social media game in Iowa. Stay ahead of the curve and harness the power of social media.

Get The Scoop

There’s a lot more that goes into effective paid social media advertising than simply writing an update and posting it to your company profiles. Our team focuses on integrated solutions that are creative, strategic and measurable to ensure your brand connects with your target audience. From strategy development and asset creation to Google Analytics tracking and testing, Blue Compass provides proven social media marketing services to our clients to improve brand awareness and increase conversions.

Campaign Strategy & Ideation

Innovative Campaign Blueprint & Creative Visioning

An effective social media strategy helps shape your company communications, drive business goals and complement your current online presence. Accomplishing this takes more than a simple post here and there on each social media platform to see results, which is why our team uses a holistic approach to ensure messaging, branding and targeting are accurate across all platforms. From defining your campaign goals to determining an engagement strategy that will draw users into your website, Blue Compass is passionate about helping you execute an impressive social media strategy to achieve better digital marketing results.

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Asset Creation & Implementation

Crafting & Executing Strategic Campaigns

Once your campaign strategy is developed and posts are written, our team will work with you to design eye-catching imagery to entice users to click through to your website. Our graphic designers are skilled at taking your imagery and turning it into engaging assets for use in social media posts. If your team doesn’t have an in-house image library, no worries! Our team has a repository of stock imagery to choose from in a large variety of industries. Once assets are created, our team will implement them into the appropriate campaigns and placements based on provided creative and campaign goals.

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A/B Testing

Optimizing Through Split Testing

Social media A/B testing allows you to test various aspects of your ads, such as images, content and targeting, to find what performs best for your target audience and overall brand. If you’re just getting started with paid social media advertising or aren’t quite sure who your target audience is, A/B testing can help you learn which audiences resonate most with your content. Our team is skilled in conducting A/B tests to find the winning combinations and ensure your business goals are met.

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Google Analytics Tracking

Monitoring Your Analytics

After launching a social media campaign, it’s important to keep an eye on digital metrics to see if your efforts are meeting business goals. Clicks from your social media campaigns to your website are carefully monitored through trackable URLs, which can be viewed in analytics platforms such as Google Analytics 4 (GA4). By using trackable URLs, we can see exactly where a user lands on your website, how they interact with your content and which ads lead to the most conversions. This data is vital in helping our team optimize your social media campaigns to meet campaign goals.

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Education & Training

Learn About Creating Social Campaigns

Our team hosts social media training presentations to help you develop an effective strategy that aligns with your goals and budget. From how to craft a social media strategy to best practices for ad creative, your team will leave the training feeling prepared to tackle paid social media on your own. Training topics may include:

What makes content campaign-worthy
How to plan ahead with a content calendar
Which platforms to focus efforts on
Best practices for social images, post copy and trackable links
Ad creative options, including images, videos and carousels
Specifications to size images appropriately per platform
How to write concise and compelling copy

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Social Media Audit

Social Media Performance Review

If you’re not sure if your current social media efforts are capturing the right audience, a social media audit as part of our Digital Discovery may be what you need to get on the right track. After your team selects up to three social media platforms to analyze, our social media audit process looks at key metrics to determine where your business is succeeding on social and where there’s room for improvements. Audit findings include proven solutions to help you better position your content and targeting to reach relevant users’ feeds.

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Consulting

Strategic Guidance

If your in-house marketing team successfully manages day-to-day social media activities, but you’re looking for someone to answer questions or assist with strategy development, we offer paid social media advertising consulting. Our team of experts can help you brainstorm your social media strategy, set up or audit your social media profiles and provide recommendations for improvement. Our consulting services are intended to serve as an extension of your team by providing assistance when needed.

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“I use Blue Compass for my website development, SEO & social media. As a result my business has grown significantly due to their excellent work. The traffic and incoming leads from my website have increased exponentially. I couldn’t be more satisfied and recommend them highly.”

Brad Smith, President
Preferred Pest Control

Social Media Advertising FAQs

Navigating the world of social media advertising can be challenging, but understanding the strengths and potential of each platform is crucial to maximizing your ad spend. Below are the common questions we get asked, along with our answer!

Are Facebook Ads Worth It?

Do LinkedIn Ads Work?

Are Instagram Ads Effective?

Blue Compass Is A Trusted Paid Social Advertising Agency

A successful social media strategy takes careful planning and optimizing to ensure you’re meeting business goals, and the experts at Blue Compass are ready to help support your upcoming campaigns. Whether you’re looking to understand how to improve your existing campaigns or want to start from scratch, our team can provide you with the strategic insight needed to succeed across social media platforms. Get in touch with our team to schedule a social media audit or reach out for support on an upcoming campaign today.

Ready to get started?

Contact the Blue Compass team today. Together we will examine your needs and lay out a plan for taking your digital presence to the next level.

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Social Media Advertising Services

Learn How Paid Social Media Ads Can Support Your Digital Marketing Strategy

Why Use Paid Social Media Ads?

Target Users Based On Interests & Demographics

Remarket To Users Who Have Seen Your Content Before

Build Brand Awareness For Products Or Services

Drive Website Traffic & Promote Top-Of-Funnel Content

Iowa Digital Media Survey 2023

Results-Driven Paid Social Media Marketing Services

Campaign Strategy & Ideation

Innovative Campaign Blueprint & Creative Visioning

Asset Creation & Implementation

Crafting & Executing Strategic Campaigns

A/B Testing

Optimizing Through Split Testing

Google Analytics Tracking

Monitoring Your Analytics

Education & Training

Learn About Creating Social Campaigns

Social Media Audit

Social Media Performance Review

Consulting

Strategic Guidance

“I use Blue Compass for my website development, SEO & social media. As a result my business has grown significantly due to their excellent work. The traffic and incoming leads from my website have increased exponentially. I couldn’t be more satisfied and recommend them highly.”

Social Media Advertising FAQs

Are Facebook Ads Worth It?

Do LinkedIn Ads Work?

Are Instagram Ads Effective?

Blue Compass Is A Trusted Paid Social Advertising Agency

Ready to get started?

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