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Digital Marketing Discovery: Clear Direction For Your Digital Presence

Dive deep into the digital depths of your online performance through a series of audits with our digital marketing experts at Blue Compass. Beginning with a foundational search engine optimization (SEO) audit, our comprehensive Digital Marketing Discovery process helps your business connect all the pieces of the digital puzzle to gain more traffic and conversions on your website, in search and across various social media platforms.

FAQ Audits Included Next Steps

Advance Your Online Presence With A Digital Marketing Discovery

Marketing trends are always on the move: Google introduces an algorithm update that impacts search rankings. Audiences seek out their favorite brands on new social media channels. Web users anticipate a simplified user experience—and the list goes on. Consequently, marketers must be ready to pivot at a moment’s notice, which we know is easier said than done. Investing time and team effort into the ever-evolving digital landscape doesn’t always lead to the results you’re looking for. That’s why Blue Compass offers our comprehensive Digital Marketing Discovery process to do a deep dive on best practices and provide actionable steps to be more competitive in your industry.

Digital Discovery FAQ

Q: What Is A Digital Marketing Discovery?

Q: What Are The Benefits Of A Digital Marketing Discovery?

Q: What Does A Digital Marketing Discovery Include?

SEO Audit

With the SEO audit serving as our starting point in the Discovery process, we take the time to uncover any cracks in the foundation of your site before we move on to other areas. This includes an exhaustive error check, where we use our digital tools to crawl the site and compile a complete list of errors found, including technical errors, on-page errors and image errors. We also review site content for potential optimizations like linking opportunities, navigation structure, content length and structured data.

Visitor Behavior Audit

With the end goal of ensuring your site is set up to maximize conversion opportunities, the visitor behavior audit outlines user actions to help prioritize what’s most valuable to them. Our team evaluates traffic sources and channels to discover how users are finding your site and what’s bringing them in. We also detail user behavior like which pages they visit on your site, how long they remain engaged with your site content, the types of events they’re interacting with and which conversions receive the most action.

Competitor Audit

To get started with the competitor audit, Blue Compass asks that you provide two competitors you’d like us to take a closer look at. Our team will select a third competitor to analyze based on who else is appearing prominently in search results. We explore what social platforms your competitors are active on, whether they’re ranking for any rich results in search and how their keywords overlap with keywords your brand is ranking for. The end goal is to beat competitors at their own game with a clear action plan to take over positions in search results through relevant keywords and content optimized for rich results.

Social Media Audit

To help you find more opportunities to amplify your brand, Blue Compass asks you to select up to three social media channels you want to prioritize for our review. We then dive in, scrolling our way through your posts, analyzing performance and checking what settings you have in place. Our team also dives further into your competitors’ social channels to discover areas of opportunity based on what they are or aren’t doing successfully. Our social media audit provides tips to gain more visibility, target more valuable audiences and create strategic campaign ideas for clickable content.

SEM Audit

Through our search engine marketing (SEM) best practices, Blue Compass identifies efficiencies you can implement by updating your Google Ads account to the optimal settings we know will be effective. A Google Ads SEM audit sets you up for paid search success so long as your account is continually monitored for more improvements on a regular basis. If your company is interested in getting started with paid search, we can customize our audit with recommendations to set up your account and utilize key features based on best practices for your industry.

SEO Audit

Discuss Digital Best Practices & Takeaways With Our Experts

Our Digital Marketing Discoveries aren’t built for one-and-done solutions you can implement today for immediate results tomorrow. The aim of progressing through each audit—beginning with our SEO audit—is to build a priority list of action items while taking stock of growth areas that will generate long-term success for your business. Using our custom automated grading scale for SEO health, we show you where your site currently lies on a scale from A to F based on the amount of errors per page. Before we’re through, we talk over how to resolve each error type, where to find them and how patching up these holes in your site helps Google to recognize and rank your content.

By helping you to remove the roadblocks we identify early on, we’re able to point your team’s marketing strategy in the right direction, solve problems together and facilitate a future of continued growth for your site.

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Visitor Behavior Audit

Receive Tailored Recommendations To Improve Web Performance

One thing you’ll never get from Blue Compass is a one-size-fits-all approach. You’re the expert on the ins and outs of your business, so every Digital Marketing Discovery is designed to help us work with you to reach your goals. Our expertise comes into play when we interpret our findings and report back to you on recommendations unique to how visitors are using your website. As a true partner, we never dictate solutions or steal the show based on past successes—we let the data lead the way.

A visitor behavior audit ensures you’ve optimized your platform settings to capture the most relevant insights, especially in light of the recent shift to Google Analytics 4. By sharing our best practices and industry insights with your team, you’re better equipped to explore missed opportunities, expand into new markets and continue to collect and interpret data for future growth.

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Competitor Audit

Uncover Big-Picture Insights About Your Industry’s Digital Landscape

Undergoing a competitor audit puts your top competitors in the spotlight to identify potential opportunities to out-compete them on search, social media and overall web presence. By examining what strategies are already successful in your industry, you’re able to leverage proven tactics for a leg up over your competition.

Our team pieces together digestible bits of data to share with your team, leading to a list of prioritized insights to help you stand out in your industry. Discover opportunities to advance your digital presence. See where competitors are most active on social media to reach users first with better content. Rule rich results with tailored snippets to snag the top spot on search engine results pages (SERPs). We provide digital marketing advice in line with your objectives, help you reflect on strategic outcomes and highlight opportunity areas to catapult your online position above direct competitors. And, along with strategies to bump your competitors out of these traffic hotspots, we talk through adding compelling web elements to your site to enhance the user experience and establish you as the authority in your industry.

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Social Media Audit

Increase Understanding Of Which Solutions Gear You Up For Growth

Having a social media presence only pays off if engaging content captures the right audience. As such, a social media audit looks at key metrics to determine where your business is successful and where there’s room for growth. We also look at where your target audience is most active so you’re putting your efforts in the right place. An audit pinpoints proven solutions to better position your content on your customers’ social media feeds.

During a social media audit, we dive deeper into your competitors’ profiles to see how they’re engaging and interacting with their audience. All of this data boils down to recommendations we provide to help your brand gain reach and recognition on the most influential social media platforms in your industry.

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SEM Audit

Maximize Marketing Efforts With Data-Driven Solutions

Throughout each stage of our Digital Marketing Discovery process, we present what the data reveals about your current marketing efforts. We know how much time, work and money goes into taking up a large presence on the web. Uncovering your main areas of opportunity allows us to help you focus your efforts so you can strategically use marketing dollars and invest your time where it will make the biggest impact.

The stakes are especially high for a Google Ads search engine marketing (SEM) audit because the settings you currently rely on in your account dictate whether you get a return on your ad spend investment. Because Google Ads are ever-changing, it’s easy to fall behind on optimizations and end up overspending without the results to show for it. To ensure your dollars do the most, an audit can uncover settings, campaigns, keywords and ad copy improvements to increase conversions while lowering cost-per-click. Ad reach is important, but generating leads through those clicks by targeting the right user is the ultimate goal.

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We recently embarked on a 'Digital Discovery' journey with Blue Compass, and it was a superb experience from start to finish. Their team's dedication to detail and knack for breaking down complex information into actionable steps were invaluable to us. As a small office, having a partner like Blue Compass felt like an extension of our team. They not only educated us, they took the time to truly understand our target audience and organizational goals.

Mary Mansfield, Director of Business Development & Member Engagement
Pella Area Community & Economic Alliance

I Finished The Digital Marketing Discovery Process…Now What?

So, we’ve explored every nook and cranny of your website, dived into the depths of your competitors’ online performance and discovered the SEO errors affecting your site. In turn, you’ve received dozens of actionable insights delivered from our team. What’s next?

Based on our findings from the Digital Marketing Discovery, we begin to strategize a plan to repair the issues we’ve identified on your site and set you up for future success. We’ll prioritize resolving critical SEO errors outlined in the SEO audit to secure a solid foundation for any future efforts by our team or your staff. Our experts will present a strategy to get you started, and we can help refine it to tackle the issues you most need help with while your team works on marketing efforts they’re excited about.

We never leave you high and dry without next steps to consider. Blue Compass is a committed digital marketing partner ready to capitalize on insights we’ve shared throughout the Digital Marketing Discovery and dive back in to further develop your online presence.

Let’s Start A Conversation About Our Digital Marketing Discovery Process

In the continually shifting digital space, Blue Compass is a constant you can count on to guide you through trends, algorithm updates and business growth. Our insights capture how to be competitive in your market with captivating opportunities and clear next steps to make our recommendations a reality. Reach out to our team today or fill out the form below to learn more about how our Digital Marketing Discovery process can help open doors for your business—and more importantly establish a lasting relationship with a partner that has your back.

Ready to get started?

Contact the Blue Compass team today. Together we will examine your needs and lay out a plan for taking your digital presence to the next level.

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Digital Marketing Discovery: Clear Direction For Your Digital Presence

Advance Your Online Presence With A Digital Marketing Discovery

Digital Discovery FAQ

Q: What Is A Digital Marketing Discovery?

Q: What Are The Benefits Of A Digital Marketing Discovery?

Q: What Does A Digital Marketing Discovery Include?

SEO Audit

Discuss Digital Best Practices & Takeaways With Our Experts

Visitor Behavior Audit

Receive Tailored Recommendations To Improve Web Performance

Competitor Audit

Uncover Big-Picture Insights About Your Industry’s Digital Landscape

Social Media Audit

Increase Understanding Of Which Solutions Gear You Up For Growth

SEM Audit

Maximize Marketing Efforts With Data-Driven Solutions

I Finished The Digital Marketing Discovery Process…Now What?

Let’s Start A Conversation About Our Digital Marketing Discovery Process

Ready to get started?

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