University of Blue Digital Marketing Class

June 20, 2019, 1PM - 4 PM - The Blue Compass office at 1601 48th St. West Des Moines, IA 50266

Powerful Ways to Increase Conversions on Your Website

Presented by Brady Rebhuhn and Lisa Lerman

Date: Thursday, June 20, 2019 (1-4 pm) 

Location: The Blue Compass office at 1601 48th St. in West Des Moines, Iowa

Topics Covered: User Experience (UX), Conversion Rate Optimization, Content Marketing, SEO

We can all agree, website traffic is very important. But, what value are website visitors if they come and go without taking any action on your website? Our research and experience have proven there are specific strategies and designs to optimize the actions users take when they visit your website. Our UX Expert Brady Rebhuhn and Digital Marketing Specialist Lisa Lerman will share valuable insight on how your website can turn casual visitors to engaged brand advocates. 

In this half-day training, you will learn:

  • UX best practices that will make visitors more likely to convert on your web pages 
  • How the user experience of your site impacts your conversion rate
  • How to draw the user's eye exactly where you want it to go
  • Techniques to discover conversion rate optimization (CRO) opportunities
  • Landing page and UX best practices to make users more likely to convert
  • Tips for testing CRO changes and landing page updates through A/B testing, heat maps and more
  • Key metrics to measure website health

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