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Increase ROI With Expert SEM Audit Services

Are you tired of earning impressions on Google Ads with no conversions to show for it? Do you struggle to justify ROI despite a large ad budget? Regardless of where you’re at with your search engine marketing (SEM) strategy, our SEM audit services are designed to deliver quality traffic to your site. Get more out of your ad budget with a pay-per-click (PPC) audit as we reveal insights to help maximize your return on investment.

Audit Benefits What To Expect Book An Audit

Our Pay-Per-Click Audit Is Right For You If…

More eyes on your business is always a good thing in theory, but when you’re allocating precious ad dollars, quality matters more than quantity. Ad reach isn’t the same as ad results. Our Google Ads experts dive into your ad settings and campaigns to uncover what’s missing and what’s working well so you can leverage your ad budget accordingly. Our PPC audit service is valuable for businesses spanning a wide range of industries stuck on one or more of the following frustrations:

You Have Multiple SEM Campaigns Running

If you’ve already secured a strong ad budget and experimented with a variety of SEM campaign types, you’ve accomplished half the battle. The other tricky part is managing ad spend across different campaigns for a reliable ROI. With experience optimizing and implementing responsive search ads (RSAs), YouTube ads, display ads and Performance Max (PMAX) campaigns, our SEM-savvy team at Blue Compass serves as a steward of your ad dollars, focusing on proven pay-per-click strategies to position your ads for success. Gain clarity about which campaigns are most worth pursuing and how to use our pay-per-click audit findings to boost ad performance.

Your Ads Aren’t Delivering High Quality Clicks & Conversions

If you’re unsatisfied with your return on ad spend, don’t take it out on your ad dollars. Lackluster leads and money seemingly slipping away with nothing to show for it are frustrating, but your budget likely isn’t to blame. As part of our SEM audit services, we examine your strategy and evaluate your campaigns from every angle: settings, keywords, ad copy, landing pages, calls to action and more. You’d be surprised the impact seemingly small adjustments can have on your ROI. But what each of these optimizations adds up to is a cohesive campaign with everything aligned to support your SEM goals. Better yet, we offer recommendations to help your campaigns align with your larger sales funnel so all roads lead to your desired conversions. Our Google Ads experts help you pivot and take advantage of proven best practices to maximize campaign performance while minimizing cost per click.

You Experience Broken Conversion Tracking

Perhaps the most infuriating of all, broken conversion tracking within the Google Ads platform tells you how many visitors are going to your website but not what they do once there. Not knowing how users interact with your website leaves question marks about whether these leads are qualified or not. If they quickly leave your site, that’s telling that they didn’t find what they were looking for or weren’t interested in learning more. If they click around your site, it indicates an opportunity to better direct them and optimize your ad landing page to generate a conversion. Either way, without conversion tracking, you can’t get a full picture of how users engage with your website upon clicking your ad. That’s where we come in! In addition to optimizing SEM campaigns, our Google Ads experts also have experience enabling conversion tracking in Google Analytics to better follow visitor behavior and make informed ad decisions. During the audit, we’ll look over your current conversions and ensure they’re set up correctly to track and leverage leads.

What Is A PPC Audit?

A pay-per-click (PPC) audit—also known as an SEM audit—is a professional review of your Google Ads settings and campaigns, including keywords, return on ad spend, bid strategies, extensions, conversion tracking and more. The end goal is to identify optimization opportunities to improve ad performance.

Our SEM audit services address inefficiencies in ad campaigns, priming ads to generate qualified leads at a relatively low cost per click. Why pay more money for fewer conversions when you can pay less per ad and gain more engaged visitors? By analyzing your Google Ads campaigns as well as those of competitors in the industry, we provide informed recommendations to enhance your PPC strategy.

Benefits Of A Pay-Per-Click Audit

Our PPC audit services benefit any marketing team or business owner seeking growth in paid search. A few insights you’ll gain from our PPC audit include:

Uncover keyword opportunities
Enhance conversion tracking
Optimize location targeting
Maximize return on ad spend
Connect Ads with Analytics for behavior insight
Gain competitive advantage
Streamline campaigns, ad groups and ad structure

PPC Audits Pay Off

Our work with a local B2C client included increasing and allocating ad spend to a competitor campaign, which was new to the client. In one year, the additional spend and strategic allocation led to a 125% increase in conversions at one-third of the cost per conversion compared to their previous service-oriented campaigns.

Blue Compass’ PPC Audit Services: What You Can Expect

Working with our Google Ads experts on your PPC campaigns starts with us getting to know your business and business needs. Our team at Blue Compass has worked with a wide variety of clients across a multitude of search campaigns, but we don’t take any of our carefully curated best practices for granted. We want to know what’s troubling you about your Google Ads or what you’re curious about exploring so we can tailor our PPC audit services to you!

Kickoff Call

The first step of our pay-per-click audit process is a kickoff call with our business development team and anyone from your team you want to be involved in your search engine marketing campaigns. During this initial meeting, we develop an understanding of what you’re currently doing with SEM, including your campaign structure and goals. Before we move onto the audit, we’ll ensure our teams are aligned on expectations so you walk away from the audit with actionable steps to improve ad performance.

Results

Once we’ve gotten to know your SEM status, we get to work analyzing your chosen campaigns. After the kickoff call, we’ll schedule an audit review meeting, where we’ll walk you through our recommended best practices and how your campaigns stack up against them. We consider ourselves an extension of your team and want you to feel confident about what’s next to increase your ROI. This is a time to ask us questions, and we’ll ensure you walk away with clear next steps.

What's Next

Our pay-per-click audit process works not only to set you up for success but also familiarize our team with your business. For small marketing teams or organizations looking to better allocate a large ad budget, we’re happy to serve as a strategic partner for your SEM goals. When you work with Blue Compass, we don’t approach Google Ads with a “set it and forget it” approach. We have the time and expertise to optimize your account and campaigns on a weekly basis, monitoring key metrics, adjusting keywords, headlines, descriptions, location targeting, ad schedule and more to help you get the most bang for your ad budget. Our Google Ads experts are available on a consulting basis to help guide your ongoing SEM strategy, or we can step in as an active partner to manage campaigns and optimizations for your team.

Explore SEM Solutions

Why Choose Blue Compass For SEM Audit Services

At Blue Compass, we provide full-service SEM and digital marketing expertise as a partner available to help you reach your long-term marketing goals. We are leaders in search engine optimization (SEO) and SEM, helping clients find success in organic and paid search. Our Google Ads experts have an expansive digital marketing background and can help you connect the dots between your SEM campaigns and your overall digital presence. We’ve worked with clients from local businesses to Fortune 500 organizations to more than double conversions through strategic campaign optimizations and have a long history of executing successful campaigns on behalf of our clients.

Our Google Ads Experts Are Here To Help—Schedule Your SEM Audit Today!

Our SEM audit services are just one component of our overarching Digital Discovery process diving into your SEO health, visitor behavior, competitors and social media channels. If SEM is an area of focus for your business, our thorough pay-per-click audit will get you the insights you’re looking for. But if you’re looking holistically at your overall digital presence, a Digital Discovery is the most comprehensive way to understand where you stand in your industry. Contact our team to get started with an SEM audit or more Digital Discovery solutions today.

Ready to get started?

Contact the Blue Compass team today. Together we will examine your needs and lay out a plan for taking your digital presence to the next level.

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Increase ROI With Expert SEM Audit Services

Our Pay-Per-Click Audit Is Right For You If…

You Have Multiple SEM Campaigns Running

Your Ads Aren’t Delivering High Quality Clicks & Conversions

You Experience Broken Conversion Tracking

What Is A PPC Audit?

Benefits Of A Pay-Per-Click Audit

PPC Audits Pay Off

Blue Compass’ PPC Audit Services: What You Can Expect

Why Choose Blue Compass For SEM Audit Services

Our Google Ads Experts Are Here To Help—Schedule Your SEM Audit Today!

Ready to get started?

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