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Are your current social campaigns stopping users in their tracks, or do users idly scroll by? In a competitive landscape where attention spans are short and the time you have in front of your audience even shorter, a social media audit uncovers how your brand can better engage prospects organically or via paid ads. Our experienced team at Blue Compass analyzes your social media competitors and determines if your posts follow proven best practices. Ultimately, we spot gaps and opportunity areas to optimize your organic social media growth and execute a successful paid social strategy.
A social media audit is a professional review of your performance across social platforms. The in-depth process also looks at how competitors leverage social media so you can fill the gaps, engage followers and invest your time and budget into impactful campaigns.
As part of our social media audit services, we evaluate up to three of your social media profiles. Choose from Facebook, Instagram, LinkedIn, X (Twitter) and YouTube. In addition to peeling back the layers of your social media presence, we also look at how three of your competitors use social media on the three platforms you’ve selected for the audit. Once we complete the audit, we connect with your team to report on our findings and present opportunity areas. By gaining a comprehensive understanding of your industry’s social media landscape, we’re positioned to provide you with insights, strategies and solutions to reach your social media marketing goals.
When our team at Blue Compass is ready to share our discoveries with your team, we’ll walk you through our social media audit report detailing what we found, why it matters and what next steps could look like. During the presentation, we’ll highlight key factors about your competitors’ social media presence, such as where they’re active, how many followers they have and what they’re posting. We’ll also discuss implications and ad spend recommendations for your paid social strategy to take off. Finally, we’ll explore how well your social media posts follow industry best practices, whether they incorporate clear calls to action and if you’re integrating trackable URLs for more accurate performance measurement.
By examining your competitors’ activity and engagement on social media, we gain an understanding of which platforms your audience is most engaged on and what types of content they respond well to. If your top competitors have a limited social media presence or appear to be struggling to connect with users, we can leverage this information to help your campaigns stand out for the right reasons. If your top competitors are excelling at engaging users, we can help you discover what they’re doing right so you can strengthen your own social media strategy. Our social media audit report is all about identifying areas of improvement and missed opportunities so you can learn to best reach your desired audience.
Whether you’re new to social media advertising or experienced but feeling stuck, our social media audit services are designed to supercharge your paid social strategy. Depending on your target audience and goals, we’ll discuss a variety of campaign strategies that could be useful, including remarketing and awareness campaigns as well as using your own first-party customer data to filter target audiences or build a lookalike audience in-platform. To help coordinate ongoing content and ad spend, we explore what a content calendar might look like to keep you on track toward your goals.
Even with an emphasis on paid social success, organic social media growth is never an aspect we overlook. To help you gain a following, connect with prospects and establish your brand as a thought leader, we provide post blueprints to help you optimize your posts for each social media platform. These blueprints highlight detailed specs like image sizes and character counts for each platform along with overall content recommendations to build your credibility and expertise. We’ll highlight whether your current posts match our blueprint guidance so you know what to aim for when optimizing your social media posts and campaigns.
Unsure what social media success would look like for your business or what to aim for next? Our audit process is a great way to get started utilizing social media no matter what your current approach looks like. Social media audit services with our experts at Blue Compass are for any brand that wants to prioritize organic social media growth and/or put forward a compelling paid social strategy to maximize ROI. Maybe your audience is highly engaged on social platforms, and you want to capitalize on their attention. Maybe you’re unsure whether Facebook or Instagram is better-suited to your audience. Or perhaps you’re disappointed with where your ad spend has gotten you so far.
We can help you optimize your social media presence to meet a variety of needs and goals, including:
Our social media audit services and report result in strategic solutions for your business to boost campaign visibility, improve target accuracy, increase ROI and enhance your overall social presence. We follow our proven process to reveal insights and recommendations tailored to your social media goals.
Before we dive into the depths of your social media channels, we’ll schedule an initial kick-off call. This is when we’ll discuss your goals, identify which platforms you want to include in the audit and who your main competitors are. Getting to know you and your brand is an important first step for us to move forward on the same page and shoot for the same goals.
Once we define the plan, our digital marketing experts leave no stone unturned while combing through your social media profiles and examining the competitive landscape. At this stage, we transform our findings into insights and actionable optimizations for your team.
During our scheduled social media audit report presentation, we answer your questions, clearly communicate potential next steps and determine how we can continue to support you. If you’re confident and have the capacity to take on paid social strategy and organic social media growth efforts internally, our insights will empower you to do so. If you want a strategic partner to continue driving results from your social media campaigns, we are happy to serve as an extension of your team and enhance your social media efforts.
At Blue Compass, our digital marketing experts assist our clients with social media strategies and optimizations every day. As a full-scale digital marketing agency, we’re fully integrated in all things digital. Our social media audit is just one component of our Digital Discovery process which looks at your overall digital presence, including search engine optimization (SEO), competitive analysis and visitor behavior on your website. If social media is a priority for your business right now, a social media audit is a smart first step to make informed progress going forward. But if you’re interested in where you stand as a whole in the digital landscape, a Digital Discovery explores every avenue to uncover priority action items. Contact us to get started with social media insights or to learn more about our Digital Discovery process today.
Contact the Blue Compass team today. Together we will examine your needs and lay out a plan for taking your digital presence to the next level.