Preparing Your Website for Success in 2022 Conference
What: One-day conference | Best practices to boost your website's effectiveness in 2022
When: Thursday, January 27 from 9:00 am - 4:00 pm
Where: West48 Event Center in West Des Moines
Cost: $500 ($400 for clients & non-profits)
Join our website and digital marketing experts for a day of clear guidance as we share best practices you can use to make your website more effective moving into 2022. With four valuable sessions, this event is perfect for marketers, website administrators and business owners of all skill levels interested in growing traffic, search engine optimization (SEO) and generating leads and sales through their website.
Each session includes time for questions and a handout with actionable takeaways. Additionally, all attendees will receive a complimentary SEO audit of their website. This audit will be delivered prior to the conference and may be discussed with an expert at the event, if desired.
10 Powerful Best Practices to Attract and Retain Better Website Visitors
9:00 am - 10:20 am - Drew Harden, President
Attracting your audience to your website is important, but if visitors aren't converting, your traffic lacks value. In this session, you'll learn general website best practices for a better user experience (UX), ways to get visitors to stay on your site longer, visit more pages and get them to complete specific actions. We'll share insightful case studies that reveal how your website can use content, images and design to improve UX and increase conversions.
How to Create and Optimize Effective Website Content
10:30 am - 11:50 am - Drew Harden, President & Mallory Cates, Digital Marketing Specialist
The brands experiencing the greatest success online have a strong content marketing strategy. This session will walk through a number of examples to teach you how to best create and curate content to attract your target audience. We will focus on improving general website content, best practices of blog writing, thoughts on adding video to your website, sharing content on social media and more.
12:00 pm - 1:00 pm
Today’s Best Ways to Get Google’s Attention and Improve Your Website’s SEO
1:00 pm - 2:20 pm - Lisa Sinnwell, Digital Marketing Strategist
Gaining visibility for your website in Google is becoming more difficult and complex as its algorithm continues to evolve. This session will provide insights into Google's changing search landscape and guidance on how to identify the right keywords, drive higher quality traffic from search, allow your web content to show up in Google featured snippets and more.
How to Effectively Monitor and Optimize Your Website’s Performance
2:30 pm - 3:30 pm - Katrina Reger, Digital Marketing Manager
Understanding how well your website is performing can be confusing. This session will show you how to define and monitor success for your website. We will explore how to establish and measure goals for your online presence, share basic insights from Google Analytics, and discuss when and how you should improve what’s not working.
Ask the Experts
3:30 pm - 4:00 pm - Drew Harden, Katrina Reger, Lisa Sinnwell, Mallory Cates
This panel is your chance to ask our experts any lingering questions. We will provide answers for your website, SEO, social media and digital marketing.
The conference is held at West48 Event Center in West Des Moines
, which features an open floorplan with classroom seating, power and WiFi for your laptop and a full audio/video presentation. All attendees will be seated at tables, properly distanced from other attendees. Drinks, snacks and lunch will be provided.