Powerful Ways to Prepare Your Marketing & Communications for 2022

What: Marketing & Communications Panel
When: Thursday, Sept 16, 2021, 7:30 am - 8:00 am networking, 8:00 am - 9:00 am panel discussion
Where: West48 Conference Center in West Des Moines
Cost: FREE

marketing in 2022 panel 

Trends in business marketing and communications are constantly shifting. With all the changes in the last year, it can be difficult to keep up with the best ways to connect and make an impact with your target audience. 

Join our panel of experts for a morning of guidance, answers and predictions for what’s coming in 2022. This free event is perfect for marketers, communicators and business owners interested in growing brand awareness and preparing their organization to make an impact. 

Takeaways will include: 

  • Advice on how best to cut through the clutter and tell your organization’s story
  • Tips on improving your website’s search engine optimization (SEO) in 2022
  • Guidance on how to generate positive media buzz for your organization
  • Tips on how to get the most out of video
  • Social media platforms and trends to be aware of
  • Advice for effective media placement
  • Predictions for what’s coming in advertising, search marketing, social marketing and PR
  • Learn how to navigate change using communication
  • Answers to audience questions

Located at the West48 Event Center in West Des Moines, Iowa, this in-person event will begin with networking at 7:30 am, followed by the panel at 8:00 am. Coffee and a light breakfast will be provided.

Panelists

john schreursJohn Schreurs - President/CEO, Strategic America

In addition to setting corporate strategies and overseeing the operations for Strategic America, John is actively involved with clients and supporting their business growth. He is an advocate for SA clients and brands and is always challenging the SA team to find a better way and provide innovative solutions to clients. His approach to business and perspective of integrating sales, operations, finance and marketing is strategic and provides both short-term results and long-term value for SA clients. John earned his B.A., Communications/Marketing, at the University of Northern Iowa.

 

eileen wixtedEileen Wixted - President, Wixted & Company 

Eileen is a nationally recognized strategic communications and crisis management veteran. As a communications expert at Wixted & Company, she has helped clients of all sizes shape messaging to grow and strengthen their market share, develop strategies to navigate brand damaging issues, as well as prepare them to face hostile media interviews and government investigations. Eileen has coached countless executives for interviews with national and international news outlets, including TODAY, MSNBC, Squawk Box, Good Morning America, The Wall Street Journal, Forbes and many others. 

 

drew hardenDrew Harden - President & Co-founder, Blue Compass

Drew has grown and guided Blue Compass from a two-person start-up in 2007 to a leading digital marketing company. He's a published author, speaks at marketing conferences around the country, has been cited by publications like USA Today, and has led web projects for clients like Spalding Sports Equipment, NAPA Auto Parts, and the NFL. Drew has a deep knowledge of search engine optimization (SEO), social media marketing and content marketing.

 

Moderator

van hardenVan Harden - Speaker, Author, Radio Personality   

Before retirement earlier this year, Van was the host of the most listened to radio program in Iowa history. Under Van's leadership, WHO Radio has won thirteen national Marconi awards from the National Association of Broadcasters, five of which were awarded to him personally as a medium market personality. He has interviewed thousands of people over the years, including US Presidents, Hollywood celebrities, and business leaders. Van has authored multiple books and is a highly sought-after speaker on Iowa, business and faith.

Free Event Registration

To register for this event, enter your information below. We will send you a follow-up confirmation email shortly after you submit the form. Feel free to contact Laura Sorensen at lsorensen@bluecompass.com with questions.