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U Of Blue Invites You: Free Digital Marketing Workshops In Iowa

One of the only things that has stayed the same in digital marketing over the years is that change is constant, which is why we make it our mission to help businesses remain competitive. Throughout the year, our experienced digital marketing speakers will host a variety of workshops for our U of Blue trainings in Blue Compass’ West48 Conference Center, open to local businesses, our clients and community members free of charge. Explore upcoming U of Blue Iowa marketing events, register and get excited to learn new tips and tricks to expand your marketing toolkit.

About U Of Blue Exclusive Giveaways Upcoming Events

Digital Marketing Training With Actionable Insights You Can Start Using Right Away

Congratulations! If you’re a marketing professional or business owner, consider yourself formally admitted into Blue Compass’ own University of Blue, better known as U of Blue. But instead of all-nighters, 8 a.m. lectures and general education requirements in no way related to your profession, expect engaging, hands-on digital marketing training topics on the timeliest trends impacting businesses most today. Each digital marketing workshop is conveniently packed into one afternoon so business professionals don’t have to skip a beat in the busy day-to-day. Not to mention—every session is free!

As a digital marketing agency creating innovative designs and strategic solutions for our clients since 2007, Blue Compass has first-hand experience navigating the evolution of digital media. During each U of Blue Iowa marketing event, we breakdown what we’ve learned over the years to equip your business with the tools and techniques to stand out in the vast digital landscape.

Engaging Digital Marketing Speakers, Exciting Giveaways & More To Gain From Our Interactive Workshops

In the hustle and bustle of the marketing world, finding a moment to take a step back and slow down is rare. Every day at Blue Compass, we work with internal marketing teams and business owners from Fortune 500 companies to family businesses, so we know professional plates are full. Whether designing websites or digital marketing strategies, our team has an intricate understanding of what makes a business’ digital presence successful, and our U of Blue Des Moines marketing workshops allow us to share our proven tools and techniques with you. We’ve curated our quarterly workshops to help provide a well-rounded approach to your marketing strategies with timely topics to keep your digital presence top-of-mind throughout the year.

In addition to insights from our expert digital marketing speakers, each U of Blue Iowa marketing event will offer an exclusive giveaway opportunity for one winner to learn from Blue Compass and apply strategic insights to your business' marketing plan.

Attendees can enter to win a(n):

SEO Audit

Using our extensive search engine optimization (SEO) expertise and technology, Blue Compass experts will crawl your website for on-page and technical errors negatively impacting your site’s SEO potential. Once we identify the most prevalent errors, your team will be better positioned to resolve the issues weighing your website down in search rankings.

Mini Homepage UX Review

With their eyes trained for design, our digital marketing and website development experts will explore your business’ homepage to highlight potential enhancements and design updates to create a better user experience (UX) from the get-go. A positive user experience can keep users on your website and draw traffic further through your site.

30-Minute Strategy Session

Work one-on-one with one of our experienced digital marketing experts to receive marketing recommendations and insights tailored to your questions. During your strategy session, make the most of your time by gaining insight on priority initiatives and tips to pick up the slack in the areas your team’s marketing efforts are lacking.

Free Upcoming Des Moines, Iowa, Marketing Workshops & Events

If our Iowa marketing events sound like opportunities you don’t want to miss, we hear you. To ensure you’re able to be available for as many sessions as you’d like, we have the dates and details of each digital marketing workshop ready to get on your calendar. Register now for upcoming U of Blue sessions to attend in-person at our West48 Conference Center or to view the event live online. And don’t forget to save the date for future digital marketing training courses and plan to look out for registration information as the date gets closer. We’ll see you soon!

January 22: Top Web Design Trends

Web Design Trends & Insights From Launching 300+ Websites

Date: Wednesday, January 22, 2025, 1:30 - 4:00 p.m.

Location: 1601 48th St, Suite 100, West Des Moines, IA 50266

Presenters: Senior Digital Marketing Strategist Jay Snyder & CEO Drew Harden

Emcee: Director Of Digital Marketing Katrina Reger

Description: Flashy trends come and go, but content-driven designs prioritizing the user experience (UX) have true staying power. Explore proven site layouts and UX best practices to help inform design decisions for your brand to streamline the user journey. Dive into strategic thinking and learn how to construct a user-friendly content architecture and navigation for your audience. Join our team and bring your eye for design to discover the top 10 web design and UX trends to capitalize on in 2025 as your business looks to increase conversions and engagement.

Registration Closed

April 30: Performance Max Campaigns

Getting Up Close & Personal With Performance Max Campaigns

Date: Wednesday, April 30, 2025, 1:30 - 4:00 p.m.

Location: 1601 48th St, Suite 100, West Des Moines, IA 50266

Presenters: Senior Digital Marketing Strategists Dani Ingersoll & Jay Snyder

Emcee: CEO Drew Harden

Description: Between search engine optimization (SEO) and search engine marketing (SEM) strategies, businesses have a lot of opportunities to improve visibility in search results. Performance Max campaigns are relatively new to Google and—in our experience—are often under-utilized in business marketing strategies. To get you started maximizing Performance Max ad potential, join our team to discover what they are, when to use them and how to implement our best practices to drive more clicks and conversions than ever before. Bring your laptop with access to your Google Ads account and learn how to integrate Performance Max ads into your overarching SEM strategy. Register today!

Registration Closed

July 16: Integrating Trackable URLs

Take Your Insights To The Next Level With Trackable URLs

Date: Wednesday, July 16, 2025, 1:30 - 4:00 p.m.

Location: 1601 48th St, Suite 100, West Des Moines, IA 50266

Presenters: Senior Digital Marketing Strategist Dani Ingersoll & Digital Marketing Strategist Kaylee DeLacy

Emcee: Director of Digital Marketing Katrina Reger

Description: Gain hands-on experience with implementing trackable links into your marketing campaigns to establish a clearer picture of campaign success and overall website performance. Explore custom reporting capabilities within Google Analytics 4 to leverage the data from trackable URLs and make informed marketing decisions to maximize the impact of your various campaign strategies. Register today to create Google tracking URLs with our experts and take away best practices to apply to your own campaigns!

Registration Closed

Register Today For Free Digital Marketing Training In Iowa At Blue Compass’ Exclusive U Of Blue Events

Blue Compass is excited to welcome you to the U of Blue Class of 2025! We hope you join us for one, all or as many of our free digital marketing workshops as you’re able to. Register for our upcoming U of Blue Iowa marketing events by navigating to the appropriate session above, or add the date to your calendar as a reminder to register once we share more details. If you’re unable to attend our Des Moines digital marketing workshops in-person or virtually, we also offer training tailored to you, whether we schedule a time to meet on your turf, gather at the Blue Compass office or lead a virtual training for your team. Get in touch with our team today to learn more about digital marketing training opportunities!

U Of Blue Invites You: Free Digital Marketing Workshops In Iowa

Digital Marketing Training With Actionable Insights You Can Start Using Right Away

Engaging Digital Marketing Speakers, Exciting Giveaways & More To Gain From Our Interactive Workshops

SEO Audit

Mini Homepage UX Review

30-Minute Strategy Session

Free Upcoming Des Moines, Iowa, Marketing Workshops & Events

January 22: Top Web Design Trends

Web Design Trends & Insights From Launching 300+ Websites

April 30: Performance Max Campaigns

Getting Up Close & Personal With Performance Max Campaigns

July 16: Integrating Trackable URLs

Take Your Insights To The Next Level With Trackable URLs

Register Today For Free Digital Marketing Training In Iowa At Blue Compass’ Exclusive U Of Blue Events

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