Preparing for a new website design is a major undertaking, especially if you wear many hats in your role as a marketer. How should the site be organized? What messaging is missing from your content? Is your branding working for you? Decisions can feel endless, and balancing the needs of your organization and the customers you serve can be difficult. At Blue Compass, we help clients navigate the website redesign process every day. We asked our clients to help break down their top website redesign tips for fellow marketers now that they’ve successfully reached the other side with an engaging new site to share.
What To Expect From Redesigning A Website: Your Role As A Marketer
Redesigning a website involves much more than the details you can see on the page. It also requires a strong content strategy, user experience, and brand identity while ensuring stakeholders are aligned throughout the process. Most of all, it needs to position your brand for long-term digital growth. Wondering how to make it all happen? Here are five lesser-known web design considerations for marketers to help make it a smooth experience for all: