Content Marketing’s Impact In The Spotlight

Experience, expertise, authoritativeness and trustworthiness (E-E-A-T) are critical factors customers and Google seek in a brand. When WINBCO, a B2B custom tank manufacturer with more than 85 years in the industry, initially approached us for a simplified, quick-to-load website, we knew E-E-A-T wouldn’t be a problem. What we needed to do next was make these elements clear across their site and content.

Similarly, B2C sewer rehabilitation company CME Sewer Repair came to us with a strong reputation and customer base already established. The next step was positioning them as a leader online by making E-E-A-T more prominent on their site through regular blog content. For both WINBCO and CME, our experts got to work developing a content strategy in line with business goals to drive organic traffic. Whether creating optimized service and product pages or informative blog articles, content marketing proved to be an invaluable tool to increase engagement online while offering a competitive advantage for their brands to take over search results.

900% increase in blog users YoY from organic search for CME

46% increase in organic traffic for WINBCO six months after new page content

225% increase in conversion actions by organic users on blog posts YoY for CME

43% increase in average engagement time by organic blog users YoY for CME

Comprehensive Research & Copywriting

Regularly producing quality content is a challenge for many businesses in the typical day-to-day, which is why our team of SEO experts at Blue Compass has dedicated copywriters to step into the shoes of our clients and create content that resonates with their audience. Because WINBCO is in a niche industry, we conducted content interviews with subject matter experts from their team to accurately depict their capabilities. For CME's B2C content, we focused on identifying common questions related to sewer pipe repair and wrote concise, easy-to-understand blog copy positioning CME Sewer Repair as a premier expert. We work to master unique brand voices and serve as an extension of our clients' teams with seamless copywriting.

Advanced SEO Strategies

Our content marketing services aren’t complete until we’ve implemented advanced SEO tactics like schema markup and indexed the page or article via Google Search Console. Schema is a special code used to summarize what a page is about for Google so bots have a better understanding of the content’s value and how to best represent the page in search results. For example, we frequently incorporated article schema and FAQ schema for CME content to show Google CME has timely solutions and expertise. We also implemented service schema on WINBCO’s tank construction pages to solidify their extensive industry expertise. Schema increases the potential for valuable content to display in Google’s rich results, like People Also Ask, the local pack or knowledge panels.

Captivate, Educate & Inspire Action With Content Marketing

Put your best foot forward with Blue Compass for impactful content marketing. We help you demonstrate experience, showcase expertise, establish authority and prove trustworthiness through compelling content written for your audience and optimized for success in search. Whether you need experienced digital strategists and writers to see your content through or a strategic partner to inform content practices for your team, we give you our best so you can be at your best. Contact us to learn more about increasing brand awareness and engagement through strategic content marketing.

Ready to reach the masses with content marketing?

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Content Marketing’s Impact In The Spotlight

Quality SEO-Driven Content Enables A Competitive Edge

Comprehensive Research & Copywriting

Advanced SEO Strategies

Captivate, Educate & Inspire Action With Content Marketing

Ready to reach the masses with content marketing?