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Recoop Disaster Insurance CMSContent MarketingSEOWeb Design

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Visit www.recoopinsurance.com/

A Brighter Digital Forecast For Recoop Disaster Insurance

Recoop Disaster Insurance provides supplemental disaster insurance that helps homeowners recover faster with cash payouts following qualifying disasters. As the company underwent a broader brand modernization effort, its creative partner brought us in to lead the website strategy, design, and development. Together, we transformed Recoop's refreshed brand into a modern digital experience that better serves homeowners, insurance partners, and employers.

Building on Recoop's established visual identity, we created a website that paired authentic photography and video with the brand's existing illustrations and iconography to create a more engaging, action-oriented experience. The result is a modern website that combines thoughtful strategy, compelling storytelling, and technical expertise to support Recoop's marketing efforts long after launch.

Helping Every Audience Navigate The Unexpected

Recoop's disaster insurance serves homeowners, insurance partners, and employers, but each audience visits the website with different questions and goals. Because homeowners represent Recoop's largest audience, we built the website experience around their needs while creating dedicated pathways for partners and employers. This approach simplified the user experience for the majority of visitors without sacrificing the resources the other two audiences needed. Combined with comprehensive copywriting and search-optimized content, the new website helps every visitor better understand Recoop's unique offering and confidently take the next step.

Web Design

The goal of the redesign wasn't simply to refresh the look of Recoop's website. It was to create a digital experience that makes an unfamiliar insurance product feel approachable, trustworthy, and easy to understand. Building on Recoop's established brand, we introduced authentic photography and video while preserving the bold colors, illustrations, and iconography that make the brand recognizable. A custom homepage scroll animation featuring the forces of wind and water creates an engaging first impression. Throughout the site, intentional page layouts and flexible design components create a consistent experience that guides users toward the information they need.

CMS

We migrated Recoop's website to Slate CMS, giving their team a flexible platform that supports both day-to-day content management and long-term search visibility. Designed to support SEO and emerging AI search experiences, Slate makes it easy to keep content current while maintaining a search-friendly website. We also implemented a Resource Library and Article and Author System, giving Recoop an organized method to publish educational resources, share new articles, and continue building its online presence through valuable content.

Content Marketing & Copywriting

Content played a central role in helping Recoop communicate a unique insurance offering. We restructured the website's content architecture, consolidating lower-value pages into more comprehensive resources that answer common questions and guide users through Recoop's offerings. We then refined, expanded, and implemented SEO-optimized content across every page, making it easier for visitors to understand Recoop's services while improving the site's visibility in search. When the project timeline accelerated, our integrated approach helped us deliver a polished website nearly four weeks ahead of schedule.

SEO

A great website doesn't stop at launch. We built Recoop's website with long-term organic performance in mind, implementing schema markup, optimized metadata, and an intuitive site architecture that helps search engines accurately understand and index website content. We also implemented Google Tag Manager and connected it to Recoop's analytics, creating a flexible foundation for ongoing measurement and optimization.

Is Your Website Ready For Any Forecast?

Just as Recoop helps homeowners prepare for the unexpected, your website should be ready for whatever comes next. By taking a holistic approach to every stage of the project, we created a website built to perform long after launch and support Recoop's continued growth. If you're looking for a partner that sees the bigger picture and builds digital experiences that support your long-term goals, we’re ready to help with your next website redesign, digital strategy, or marketing initiative.

A Brighter Digital Forecast For Recoop Disaster Insurance

Helping Every Audience Navigate The Unexpected

Web Design

CMS

Content Marketing & Copywriting

SEO

Is Your Website Ready For Any Forecast?

Turn Your Website Into A Growth Engine