U Of Blue: Take Your Insights To The Next Level With Trackable URLs

Do you ever feel like data from your marketing campaigns only tells half the story? Sure, in-platform metrics like reach and link clicks are important to determine ad performance, but what these metrics won’t tell you is how users engaging with your campaigns interact with your website. Knowing what campaigns are contributing the most traffic to your website is essential to prioritize cost-effective marketing strategies. At Blue Compass’ upcoming digital marketing training in West Des Moines, Iowa, our experts are talking all things trackable URLs to help you uncover findings and leverage insights across your marketing campaigns. Dive into data this summer during our free, hands-on digital marketing workshop in Des Moines!

Save The Date & Secure Your Spot For Our Free Digital Marketing Training In Iowa

• Who’s Invited: You! Our U of Blue Des Moines marketing workshops are open to the public.
• What To Expect: Take Your Insights To The Next Level With Trackable URLs workshop presented by Digital Marketing Strategist Kaylee DeLacy & Senior Digital Marketing Strategist Dani Ingersoll with event emcee, CEO Drew Harden
• When It’s Happening: Wednesday, July 16, 2025, 1:30 - 4:00 p.m.
• Where We’ll Be: We hope to see you in person at our West48 Conference Center located at 1601 48th St, Suite 100, West Des Moines, IA 50266. If you can’t make it to West48, you can plan to join live virtually using the link we’ll share with you via email once you’re registered.
• How To Register: Complete our signup form—it’s free! If you plan to attend as a team, please register each team member separately.

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Discover How To Create Google Tracking URLs & Use Trackable Links To Go Deeper With Data

Knowing how to create Google tracking URLs is one thing, but knowing how to interpret the data to make informed marketing decisions is another thing entirely. Whether you’re new to integrating trackable URLs into your marketing campaigns or hoping to glean more actionable insights within Google Analytics, our digital marketing training will highlight all the need-to-know information necessary to take your tracking to the next level.

During our free workshop, “Take Your Insights To The Next Level With Trackable URLs,” Digital Marketing Strategist Kaylee DeLacy and Senior Digital Marketing Strategist Dani Ingersoll will share best practices for developing trackable URLs as well as hands-on training to build custom analytics reports and filter data to the level of detail you’re looking for. No more guessing games or loosely establishing goals based on uncertain assumptions—learning to effectively use trackable links could be just the change in trajectory you’re seeking for your business.

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Actionable Insights From Our Free Hands-On Digital Marketing Workshop

Because our U of Blue digital marketing workshops are interactive and hands-on, attendees are equipped with the necessary steps, tools and strategies to successfully implement trackable links. With actionable insights you can add to your own marketing strategy, you’ll walk away a better marketer. And to help you create and apply Google tracking URLs in your real-world marketing efforts, we supply a one-page handout summarizing all of the main points from the workshop. Expect to walk away with lasting insights, including:

• How to create trackable URLs & what elements to include
• Best practices & tips for strategic trackable link implementation
• Common mistakes to avoid
• How to leverage trackable link data to influence marketing decisions
• Where to find the data in Google Analytics 4 (GA4) & how to create custom reports
• Hands-on application within GA4 to view and manage data for impactful insights

Exclusive Giveaways To Expand Your Digital Marketing Training & Expertise Beyond U Of Blue

Blue Compass is happy to offer an exciting giveaway at each of our free U of Blue digital marketing workshops in Des Moines, including marketing solutions tailored to your business goals. Take a deeper dive into digital marketing best practices with one of our exclusive opportunities:

• SEO Audit: We’ll dedicate our time, technology and expertise to perform a search engine optimization (SEO) audit of your website, allowing us to view the on-page and technical errors impacting your site’s search engine ranking potential. Armed with key insights, your team can prioritize solutions accordingly to boost SEO performance. 
• Mini Homepage UX Review: With their eyes trained for design, our digital marketing and website development experts will explore your business’ homepage to highlight potential enhancements and design updates to create a better user experience from the get-go.
• 30-Minute Strategy Session: Join one of our experienced digital marketing experts for a half-hour strategy session breaking down the best marketing strategies to reach your business goals. If there are gaps in your strategy, we’ll identify the opportunity areas to capitalize on for continued growth.

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Register For U Of Blue’s Free Trackable URL Digital Marketing Workshop Today!

Ready to get a leg up on your marketing data with trackable URLs? Register to join our free U of Blue digital marketing workshop on July 16 to create Google tracking URLs and learn how to interpret the data to drive ongoing digital marketing initiatives. After you register, you’ll receive a confirmation email from Blue Compass confirming your spot—be sure to add the event to your calendar! If you’re planning to watch live online, be on the lookout for the virtual viewing link via email about a week before the event. Contact our team with questions about our digital marketing training opportunities in Iowa or if you have trouble accessing the workshop online. We’re excited to see you this summer!