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10 Ways To Become A Social Media Rockstar

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Are you afraid that you might need a little help in the social media department? Fear no more, we are here to help!

Social media is an easy way to share your content, build relationships with your followers and increase brand engagement. It’s also an easy way to communicate with people locally, nationally and globally. Social media allows for the discovery of new content and is considered a search activity that in turn helps with SEO efforts.

You can’t just jump into social media without a little bit of planning. Check out these tips and tricks to help you on your way to becoming a social media rockstar!

Tips on How to Become a Social Media Star

Create A Social Media Strategy

Before diving feet first into social media, you need to create a well thought out strategy. First and foremost, consider your goals. Ask yourself what you’re trying to achieve by marketing through social media, who is your audience, and what is it that you want your audience to see. Once you come up with answers to your goals, you need to decide what channels of social media you want to use based on your goals and what you want to achieve.

Frame Content Towards Your Audience

Figuring out who your audience is will determine how you develop your social media content. It wouldn’t benefit you to write about automobiles when your audience mainly consists of mothers who are more interested in information about children’s health. Once you determine who your target audience is, you can begin producing quality content to be posted on different social media outlets.

Furthermore, it’s important to note that your audience may vary slightly per channel you’re using. When writing social copy, avoid using the same posts across all platforms you’re using. For example, moms looking for information about children’s health on Facebook may be more interested in a lengthy post than mom’s looking for this information on Instagram. These women are more likely searching for information on products.

Share Content Multiple Times

There are many reasons to share your content multiple times. They range from receiving more traffic to reaching new followers. By retweeting or reposting content after the initial post, there’s a good chance that you’ll be able to generate more traffic and engagement. Many posts are still relevant for months after they’ve been posted, and you may have gained some new followers since you first posted your content. By reposting content that’s a little older, but still relevant, new followers will probably be seeing it for the first time. New followers will benefit from the reposting and old followers may receive a refresher.

Maximize Posts

Posts with an image or video are twice as effective than those without one. People are attracted to infographics or images that are easy to understand. In fact, research has found that if a social content paired with visuals, people are 65 percent more likely to retain the information. Additionally, including links to posts is another way to keep your followers engaged with your content. Pay attention to the length of your posts. Did you know the length of posts should be around 40 characters on Facebook? Posts at this length receive a higher like and comment rate, which means more engagement from your followers!

Be Consistent With Your Postings

The best way to grow your social media presence is to be consistently present. Tools like Facebook Business Manager or Edgar can help you with this. They allow you to schedule posts, preventing you from having a content “dry spell” and keeping you present on your follower’s feeds. Not only do tools like this save you time, but they also keep you on top of your marketing strategy and your game. If you have the budget, you can “boost” your post through Facebook Business Manager. Boosting allows you to promote your content to a larger audience.

Be Smart With Your Hashtags

If you want to be successful with your social media, not everything needs a hashtag. Use a hashtag to pull your campaign together, but only sparingly. Twitter and Instagram are appropriate platforms to use a hashtag, but on platforms like Facebook or Pinterest, they appear excessive and a little annoying. If a hashtag campaign is something you’d like to start, think about how the public would respond using your hashtag. If you believe there is a chance followers are going to use the hashtag as a way to vent their frustrations or share negative thoughts, a hashtag campaign may not be the best route.

Market Across Multiple Platforms

The best way to reach your audience is to reach them in a variety of ways. This means all type of platforms, including Facebook, Twitter, Instagram, Linkedin, Google+, Youtube and Pinterest. Different platforms work for different things and not every platform may be beneficial to your business. Picking two or three to utilize for your social media marketing may be your best option. You could create a commercial and post it on Youtube, and you could post stills from the commercial or behind-the-scenes photos on Instagram.

Be Conscious Of When You Post

It’s important to know the best days and time to post your content on social media. For the majority of businesses, the best times to post are Monday-Friday between 10 am - 4 pm. This isn’t the case for everyone though! Posting times vary depending on who your target audience is, which requires a little bit of research on your part. Here are the best times to post broken down by channel:

  • Twitter: 12-3 pm on weekdays
  • Facebook: 9 am - 3 pm
  • Pinterest: 2 pm - 9 pm on the weekends
  • Google+: 9-11 am on weekdays
  • Linkedin: 12 - 5 pm during the middle of the week
  • Instagram: 2 am, 8 am and 5pm on weekdays

Use Analytics

How many people did my last post reach? What content are followers responding to the most? It’s important to know whether or not your social media campaigns are making an impact, whether it was a total success or a failure. The rise of social media has been accompanied by the rise of tools that can analyze your social media presence. If you’re serious about your online presence, analytics are essential. There are many free tools for you to use, including Google Analytics, HootSuite, Twitter Analytics, Facebook Insights and more.  

Make Your Content Easy To Share

One of the goals for posting content through social media is to have that content shared by your followers. Keep your articles titles short but catchy enough to draw people in. Though the title should be brief, it needs to express clearly what the content is about. Your meta-description is also very important. It needs to motivate your followers to check out your content. If you want your content shared through social media, it needs to be high quality. Good content is going to generate shares simply by being good content.

Take Your Social Media Presence to New Heights

With these 10 tips, you’ll be on your way to becoming a social media influencer in no time. If you need a helping hand, the Blue Compass team of experts can help you elevate your social media presence across all channels. What are you waiting for? Become a social media rockstar today!

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Blue Compass is a leading team of digital experts helping brands succeed online through web design, development and digital marketing.

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