Warning! Your browser is extremely outdated and not web standards compliant.
Your browsing experience would greatly improve by upgrading to a modern browser.

SEO-First Digital Marketing Services

A comprehensive SEO strategy is the difference between ranking at the top of search results and not appearing at all. From website development to digital marketing campaigns, SEO is fundamental to everything we do at Blue Compass. Explore what our team of SEO and digital marketing experts can do for your business.

SEO Audit Why Hire An SEO Agency? SEO FAQ

Improving Your Website’s SEO Starts Here

At Blue Compass, we partner with you to define a clear direction for your digital presence through our unique, SEO-first approach to digital marketing and web development. We firmly believe any website can rank amongst the top results on Google's search with the right strategy. Our team of SEO and digital marketing experts has worked with hundreds of clients to do just that, crafting customized strategies to boost site traffic and improve rankings in search engine results pages (SERPs).

SEO-First Approach To Digital Marketing

An SEO-first approach is a data-driven, results-focused strategy elevating your other marketing efforts by developing a strong foundation for your brand’s digital presence. A stunning web design or creative campaign can only be valuable to users if they can find it.

SEO is at the heart of everything we do for web development and digital marketing. From creating a user-friendly content architecture (your site’s navigation structure) to our extensive SEO-based website launch checklist, we put search engine optimization at the forefront of your website design to ensure you’re set up for success. If you want to improve your website’s SEO and digital presence, explore our range of SEO services to see how we can help!

Industry-Leading Brands Trust Blue Compass To Help Them Climb The Ranks In Search

SEO Audit

Website SEO Audit Services

The world of SEO can be daunting, especially for busy business leaders with never-ending to-do lists. If you’re looking to generate more leads or want to improve user experience but aren’t sure where to start, we recommend beginning with a website SEO audit. Our website SEO audit services ensure your digital marketing efforts have a strong foundation. We analyze various ranking factors and identify opportunities for improvement across several error types including technical and on-page elements.

Since the number of site errors directly impacts the crawlability of your website, we utilize a grading scale to rate your website’s current SEO health based on the number of errors per page. When you choose our website SEO audit services, you can expect to receive not just a score, but a prioritized list of errors to correct and how to correct them. We partner with your team to determine an error correction plan tailored to your team’s strengths and capacity.

SEO health directly correlates to your success in the digital marketing world. That's why we often start with an SEO audit to establish a clear picture of your website’s health and provide the opportunity to clean up any roadblocks before beginning digital efforts. As an experienced provider of website SEO services in Iowa, we’ve conducted audits for hundreds of client websites, leading to smoother, more effective digital marketing campaigns. If you'd like Blue Compass to conduct a deep dive on your website’s SEO health and other critical metrics, a digital marketing discovery uncovers areas of opportunity to surpass competitors. Learn more about our SEO audit process and how to get started.

Request A Website SEO Audit

Technical SEO

Technical SEO Services

There is more to search engine optimization than controlling what users see in search results and incorporating keywords into your content. Search engines want to provide the best possible experience for users, so bots crawling your website look for any errors or issues that might slow the user down. Making a website easier and faster for users and bots to comprehend will increase your website’s chances of appearing in searches.

Much like a puzzle, many intricate pieces to the technical side of SEO must work in unison to increase user engagement with your website. Luckily, there’s no puzzle too complex for our team of SEO and digital marketing experts to solve. By focusing on the inner workings of your website’s code, our team puts together the pieces to enhance the various technical elements of your website.

At Blue Compass, technical SEO is the foundation of everything we do. We welcome a challenge and regularly utilize the most advanced tactics including optimizing your sitemap, robots.txt file and canonical tags and developing robust schema markup. Our team is seasoned in employing a variety of international SEO efforts including implementing href lang tags, ccTLDs and local language and optimizing geo target settings in Search Console, server location and user IP language. No matter your business’ size, location or industry, our team is ready to develop a customized technical SEO strategy to improve your online presence.

Ask Us About Technical SEO

On-Page SEO

On-Page SEO Services

In the marketing world, it’s often said that “content is king,” and for good reason. Your website is a potential customer’s first touchpoint with your business. Having accurate, informational and engaging content is crucial for a lasting impression. How users interact with your content, the time they spend on your website and how quickly they return to search results are all factors Google considers when ranking websites.

Blue Compass’ on-page SEO services, including on-page error correction and content optimizations, follow the strictest industry best practices and our digital marketing experts’ tried-and-true optimization methods. On-page SEO error corrections include rewriting meta titles and descriptions, adjusting heading tag structure and ensuring meta information and headings follow the recommended character limits. When optimizing existing or creating new website copy, our digital marketing team crafts compelling content to boost your brand presence by appealing to users and bots.

Our on-page website SEO services begin with thorough keyword research to understand user intent and identify keyword ranking opportunities for rich results like featured snippets. Keywords are applied throughout on-page elements including the meta title and description, heading tags, image alt tags and body copy. Our copywriters perform extensive industry research to turn complex subjects into digestible content that is easy for your readers and search engines to understand. Creating relevant and robust web content leads to more quality users by establishing industry expertise and improving your website’s overall SEO value.

Request On-Page SEO Services

Local SEO

Local Search Engine Optimization Services

The key to dominating local search results is having a robust, fully optimized Google Business Profile (formerly known as Google My Business). Our local search engine optimization services ensure your Google Business Profile is enhanced with relevant keywords and utilizes all applicable features including Products and Services. This helps your business have a better chance of appearing in rich results including Local Pack listings and Maps. An updated Google Business Profile boosts your business’ credibility and relevance, two important factors for search engines and users determining if your business meets their needs.

To maintain visibility in the ever-crowded digital landscape, staying on top of your online presence is vital for your business. With frequent changes to functionality and the Google Business Profile platform, it can be overwhelming for business leaders to harness the full potential of local SEO. At Blue Compass, our digital experts optimize Google Business Profiles daily, in tune with the latest updates, features and best practices. Our local search engine optimization services have improved rankings for hundreds of locations and increased organic traffic from non-branded search terms. Get in touch with our team to see how local SEO could benefit your business.

Get Started With Local SEO

Conversion Rate Optimization Services

When people think of SEO, it’s usually regarding the efforts to help users find and visit your website through search. The other half of that equation involves a user's actions when they click into your website. While website traffic is vital, that traffic holds little value if your landing page is not set up to encourage conversions. Our conversion rate optimization (CRO) services combine a variety of user experience (UX) research and testing techniques to identify key opportunities to improve your page content and experience.

The CRO process typically begins with a comprehensive landing page evaluation, followed by A/B testing, heatmapping and UX research to determine improvements and areas of opportunity. When our team performs conversion rate optimization services, the output will look entirely different from client to client since we allow the research and data to guide our recommendations. Your website and audience are unique, so the goal of CRO is to determine the best practices based on findings we discover during our research to improve the conversion rate on your landing page.

If your goal is to generate more conversions, reach out to our team to see how we can help!

Generative Engine Optimization

Generative Engine Optimization Services

As artificial intelligence (AI) and large language models (LLMs) grow in popularity online, the digital landscape isn’t just about optimizing your content for traditional SEO anymore; it’s about ensuring your content can be reached across all of the diverse platforms available, from organic search results to AI platforms. This process, called Generative Engine Optimization (GEO), or Generative AI Optimization (GAIO), maximizes your digital content’s reach and visibility to generative AI engines such as ChatGPT, Gemini, Claude, SGE, Perplexity and Google AI Overviews. The more likely your content is to be sourced and/or included in an AI response, the higher your brand awareness becomes.

At Blue Compass, our clients never need to worry about new search optimization techniques, because our team constantly evaluates new methods and includes findings in our standard SEO best practices. Since the concept of GEO was first announced, our team of experts has been diligently researching what best practices we adopt for our own clients. Our SEO optimization strategy blends current GEO best practices with traditional SEO guidelines to ensure your content will be visible across a variety of digital platforms.

The Difference Between GEO & SEO

While SEO is the process of optimizing content for traditional search engine results pages (SERPs) using strategies such as keyword research, meta information and rich result optimization, GEO focuses on optimizing content to engage both human users and AI-driven search engines.

YouTube SEO

SEO For YouTube

With YouTube being the second largest search engine in the world and Google featuring YouTube content in search results, optimizing your videos for search can improve your business’ visibility. YouTube SEO makes your videos more discoverable and digestible to viewers so they can easily learn about your brand, products and services. We recommend SEO for YouTube because it enhances the viewer experience, earns their trust and encourages them to click on your website, sending them further down the consumer funnel.

From optimizing titles and descriptions to adding timestamps and incorporating keyword research, paying attention to these key details makes a profound impact. SEO for YouTube goes beyond improvements for in-platform performance. In-platform optimizations can improve rank in search engines, including appearing for video rich results, since YouTube videos are indexed by Google.

Get Started With SEO For YouTube

“Over the course of the past year, we have had the privilege of working with Blue Compass on our website design and development project, and they provided digital marketing services that include content creation and optimization, technical SEO and keyword research, social media advertising, and more. The results have been overwhelmingly positive. Throughout our partnership with Blue Compass, they have demonstrated their digital expertise time and time again. They took the time to truly understand the complicated structure of our organization, our goals, and our challenges and provided creative strategies that continue to improve our online presence. To complement our new website, their digital marketing services continue to boost engagement and traffic on our site on a daily basis, creating more opportunities to reach the people we need."

Kimberly Whitehead, Communications Specialist
Long Island Health Collaborative

Why Hire An SEO Agency?

Search engines like Google and Bing constantly roll out updates, making it difficult for business owners and marketers to keep up. Partnering with an SEO agency allows you to focus on business goals, while the experts drive valuable users to your website.

To improve your current position in search results, boost visibility and increase web visitors, you need a personalized SEO strategy. With search engine optimization at the core of our digital marketing and web development services, our experts optimize content with relevant keywords, improve technical aspects of your website and enhance the user experience.

If you’re looking for a true partner, you’ve come to the right place. At Blue Compass, we serve as an extension of your team. You can count on us to act in your best interest. Our SEO-first approach provides an informed, holistic view of your business. This results in a clear, actionable plan to improve your digital presence.

Ensuring your website is built upon a stable foundation will make future digital marketing efforts more successful because search engines will be able to crawl and index your site much faster. Just as you wouldn’t build a house starting from the roof, it’s important to create a solid foundation first to prevent setbacks when beginning other efforts.

Hannah Burke, Digital Marketing Specialist
Blue Compass

Transform Your SEO With Blue Compass

As one of Blue Compass’ core values to “give clients our best,” we work every day to provide recommendations on how to improve website SEO and make strategic decisions to reach business goals. Don’t just take our word for it—check out our digital marketing portfolio to see real results from our website SEO services bettering businesses in Des Moines, Iowa, and across the country!

I Want Results

Our Des Moines-Based SEO Experts Have Proven Processes For Successful Website SEO Services In Iowa & Beyond

Our award-winning group of digital marketing strategists, analysts and specialists puts SEO at the forefront of everything we do. Our team stays up to date on the latest platform and algorithm updates, regularly attending national SEO and digital marketing conferences and obtaining a wealth of Google, Hubspot and social media certifications. Day to day, we lead the charge, training clients and professional peers on SEO and digital marketing best practices. We aren’t making guesses at what will work—we get the details straight from the source and utilize proven methods when building your strategy.

As a leading digital agency specializing in website SEO services in Des Moines, Iowa, we don’t shy away from tricky tasks—in fact, we embrace them. Our team has the experience and expertise to tackle your toughest SEO hurdles. We can optimize existing content, create new web copy and write meta titles and meta descriptions to attract more qualified web visitors while appealing to bots (search engine crawlers) to improve your page and website’s rank. Our experts know how and when to utilize more sophisticated tactics like implementing technical SEO and when to focus on the basics with local search engine optimization services. We go above and beyond to provide clear direction for your SEO and digital marketing strategy.

Blue Compass’ SEO Guide

Curious about the inner workings of an effective SEO strategy? We’ve compiled our best practices for getting started with SEO basics, copywriting, internal linking, schema markup and more in our comprehensive SEO Guide. Explore what goes into SEO success to get a headstart on implementing a strategic organic search strategy of your own!

SEO FAQ

As an SEO-first digital marketing agency, we dive deep into the digital depths every day so you don’t have to. If you have a lingering question about SEO, we have the tried-and-true answer for it. What is robots.txt? How does a link break? When are keywords too much versus not enough? Study up on your burning SEO questions with our FAQ!

Looking For An Experienced SEO Partner? Call Blue Compass To Learn How To Improve Your Website's SEO!

Choosing an SEO and digital marketing partner you can trust with your business goals and future success is a big decision. At Blue Compass, this responsibility is a privilege that we don’t take lightly, and we’re committed to earning your trust and serving not as an external agency but as a true extension of your team.

If you’re curious how to improve your website’s SEO, our Des Moines-based SEO and digital marketing agency serves clients in our local community and across the globe. Give us a call at (515) 868-0010 or fill out the form below to find out how Blue Compass can partner with your team to provide clear direction for your business’ online presence.

Ready to get started?

Contact the Blue Compass team today. Together we will examine your needs and lay out a plan for taking your digital presence to the next level.

First Name

Last Name

SEO-First Digital Marketing Services

Improving Your Website’s SEO Starts Here

SEO-First Approach To Digital Marketing

Industry-Leading Brands Trust Blue Compass To Help Them Climb The Ranks In Search

SEO Audit

Website SEO Audit Services

Technical SEO

Technical SEO Services

On-Page SEO

On-Page SEO Services

Local SEO

Local Search Engine Optimization Services

Conversion Rate Optimization Services

Conversion Rate Optimization Services

Generative Engine Optimization

Generative Engine Optimization Services

The Difference Between GEO & SEO

YouTube SEO

SEO For YouTube

Why Hire An SEO Agency?

Transform Your SEO With Blue Compass

Our Des Moines-Based SEO Experts Have Proven Processes For Successful Website SEO Services In Iowa & Beyond

Blue Compass’ SEO Guide

SEO FAQ

Looking For An Experienced SEO Partner? Call Blue Compass To Learn How To Improve Your Website's SEO!

Ready to get started?

Trending Articles