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Enhance Your Content Marketing Strategy With SEO Copywriting Services

Q: How Long Should Blog Or Article Content Be?

We recommend all blogs or articles contain at least 600 words, with 1,000+ words being ideal for longer-form content. The longer your content is, the more chances you have to include relevant keywords to draw in your audience and rank for certain queries. Helpful content is a large part of Google's algorithm, so if your blog is able to accurately answer a wide variety of potential questions your audience may have, the higher the chances of your blog content ranking in organic search results.

Q: How Often Should I Post Blogs?

When creating blog content, it's important to focus on quality over quantity. We understand that businesses don't have the time to create new content every day, so if your business is just getting started or you have a small marketing team, one high-quality content piece a month is a great starting point. If your business has the resources to produce more, we recommend incorporating images and videos in addition to strategizing blog content that can reach your target audience in different ways.

Quality search engine optimization (SEO), search engine marketing (SEM), and social media marketing draw people into your site, but good content is what keeps them there and brings them back for more. A truly engaging content strategy is the best way for your brand to create value for your audience. It is crucial for building trust and establishing your brand as an industry leader, ultimately increasing your website’s overall SEO value.

Content Marketing Process FAQ SEO & Content Marketing

Compelling, SEO-Driven Content From Blue Compass

The digital marketing team at Blue Compass creates original, innovative and compelling content that appeals to your target audience. Our goal is to ensure you have high-quality content that draws users in while building trust in the eyes of Google to make sure your content appears at the top of search results.

What Is Content Marketing?

Content marketing involves creating various types of content, such as blogs, videos and social media posts, intended to draw interest from a specific audience to promote a brand’s products or services. Content marketing is an integral part of improving your site’s overall SEO value by increasing organic traffic and keeping users on your site for longer.

What Is Copywriting In Marketing?

Copywriting is a critical aspect of content marketing focused on convincing users to take a specific action on the website. Copywriters write content intended to elicit specific emotions, such as urgency, curiosity, or joy, to create interest in the intended audience and generate leads, conversions or sales. A copywriter’s job is to write content that aligns with the brand’s tone and voice for seamless communication throughout the site that resonates with users.

Why Is Content Marketing Important?

Content marketing is crucial for building E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) on your site. Having high-quality content is a key Google ranking factor, and content marketing is a big piece of that. Content marketing allows you to answer users’ potential questions and showcase your brand in unique ways, ultimately increasing conversions.

Elevate Your Brand With Blue Compass' Proven Content Marketing Process

SEO and content marketing go hand-in-hand to ensure users’ questions are answered throughout the content on your website, and that it also shows up in search results to gain organic traffic. Our seven step content marketing process tackles each aspect of writing a content piece to boost SEO value and draw users in. While this process may seem lengthy, having high-quality content on your website will help build trust and expertise on your site, leading to increased conversions over time.

Step 1

Content Marketing Strategy & Ideation

During the content marketing strategy process, our team works to develop a list of content topics that are relevant to your business and have search volume behind them. We use tools such as Google Trends to track what users are searching for and what types of seasonality you may expect for specific topics. Our strategy involves topic ideation, as well as future-forward thinking for potential internal linking opportunities by finding topics that connect to one another.

Step 2

Conduct In-Depth Keyword Research

After we’ve identified which topics we’re going to create content for, we begin our keyword research process. We use tools such as SE Ranking, Semrush, Moz or Google Keyword Planner to identify short- and long-tail keywords and questions to include in headings, body copy and metadata in the blog.

Step 3

Determine Page Structure & Outline

Once we have our list of keywords to include in the content, we begin structuring our page outline. We write appropriate headings that include relevant keywords and provide direction for the body copy to ensure we’re answering any potential questions our users may have.

Step 4

Identify SERP Feature Optimization Opportunities

As we’re structuring our outline, we pay careful attention to what’s currently appearing in SERPs for our chosen keywords. For the best chance at appearing in rich result positions in search results, we structure our content similar to what’s currently showing for a featured snippet, People Also Ask, or other type of rich result for specific queries.

Step 5

Begin Website Copywriting Process

Once our outline is complete, we begin the copywriting process. When writing a piece of content, we make sure to capture the correct tone and voice of each client to make sure the content aligns with their brand and resonates with their audience. This may require several client interviews so our team can properly assess any technical aspects of the business and ensure we produce content that accurately describes different products and services offered.

Step 6

Create Relevant Structured Data

After the website copywriting process is complete, we identify opportunities to incorporate structured data, or schema, into the content piece. If it’s a blog, we can implement Article schema to describe the author and other aspects of the piece. If we include any questions and answers, we can include FAQ schema to optimize for appearing in a People Also Ask or other type of rich result. Schema allows us to provide Google with a high-level introduction into the content piece, so they can quickly begin indexing the content and showing it in search results for relevant queries.

Step 7

Implement Content & Submit To Google For Indexing

After following our complete content marketing process, it’s time to make the content piece live! Using Slate CMS or another CMS, we implement the page onto your website and publish it. Once it’s live, we visit Google Search Console to submit the page for indexing, letting Google know we have a new page we’d like them to take a look at.

Frequently Asked Questions When Building A Content Marketing Strategy

How Often Should I Post Blogs?

How Long Should Blog Or Article Content Be?

What Resources Do You Use To Stay Up-To-Date On Content Marketing?

What Tools Do You Use For Content Marketing?

How Much Should I Spend On Content Marketing Solutions?

How Many Images Or Videos Should I Have With A Blog?

Do Blogs Need Publish Dates?

Do We Need Authors In Our Blogs?

Should I Call It A Blog, News, Article Or Press Release?

What’s The Difference Between Gated Content & Non-Gated Content?

Without content marketing, your site won't be able to reap the benefits of improved SEO value, which can hurt brand awareness and slow conversion growth. As Google evolves, it places more weight on having helpful, high-quality content on your site to ensure users are able to get their questions answered in one place. If your content doesn’t answer your intended audiences' questions, you won’t appear on page one in SERPs and your organic traffic will decline. When building a content marketing strategy, having an SEO strategy in place helps make sure each piece of content you publish directly supports your business goals by maximizing your online presence. Unsure of where to start? Our content audit process evaluates the current content on your website, identifying content gaps, pages to combine or remove and high-priority pages for optimization.

Searching For The Perfect Website Copywriting & Content Marketing Solutions? Our Experts Can Help!

Content marketing and SEO can be overwhelming for small businesses if you don’t have the time to create new content or regularly check in on your SEO strategies. If you’re looking to create impactful content on your site to drive business goals but aren’t sure where to begin, the team at Blue Compass is ready to help you take the first step. Check out our portfolio to see the content we create for our clients, or reach out to learn more about our content marketing expertise.

Ready to get started?

Contact the Blue Compass team today. Together we will examine your needs and lay out a plan for taking your digital presence to the next level.

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Enhance Your Content Marketing Strategy With SEO Copywriting Services

Compelling, SEO-Driven Content From Blue Compass

What Is Content Marketing?

What Is Copywriting In Marketing?

Why Is Content Marketing Important?

Elevate Your Brand With Blue Compass' Proven Content Marketing Process

Content Marketing Strategy & Ideation

Conduct In-Depth Keyword Research

Determine Page Structure & Outline

Identify SERP Feature Optimization Opportunities

Begin Website Copywriting Process

Create Relevant Structured Data

Implement Content & Submit To Google For Indexing

Frequently Asked Questions When Building A Content Marketing Strategy

How Often Should I Post Blogs?

How Long Should Blog Or Article Content Be?

What Resources Do You Use To Stay Up-To-Date On Content Marketing?

What Tools Do You Use For Content Marketing?

How Much Should I Spend On Content Marketing Solutions?

How Many Images Or Videos Should I Have With A Blog?

Do Blogs Need Publish Dates?

Do We Need Authors In Our Blogs?

Should I Call It A Blog, News, Article Or Press Release?

What’s The Difference Between Gated Content & Non-Gated Content?

SEO & Content Marketing Work Hand-In-Hand To Drive Business Goals

Searching For The Perfect Website Copywriting & Content Marketing Solutions? Our Experts Can Help!

Ready to get started?

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