U of Blue: Web Design Trends & Insights From Launching 300+ Websites

Wondering if your website is up to par as we start a new year? Join us for a free digital marketing training in Iowa as we uncover the web design trends worth exploring in 2025! Over the years, we’ve watched trends come and go, but more importantly, we’ve mastered the timeless elements of user experience (UX) and brand perception. To kick off our first quarterly U of Blue digital marketing workshop of 2025, we’re breaking down the top web design trends and UX insights we’ve found success with time and time again.

Save The Date & Secure Your Spot For Our Free Digital Marketing Workshop In Des Moines

• Who’s Invited: You! Our U of Blue Des Moines marketing workshops are open to the public.
• What To Expect: Web Design Trends & Insights From Launching 300+ Websites workshop presented by Senior Digital Marketing Strategist Jay Snyder & CEO Drew Harden with event emcee, Director Of Digital Marketing Katrina Reger
• When It’s Happening: Wednesday, January 22, 2025, 1:30 - 4:00 p.m.
• Where We’ll Be: We hope to see you in person at our West48 Conference Center located at 1601 48th St, Suite 100, West Des Moines, IA 50266. If you can’t make it to West48, you can plan to join live virtually using the link we’ll share with you via email once you’re registered.
• How To Register: Complete our signup form—it’s free! If you plan to attend as a team, please register each team member separately.

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Discover The Web Design Trends Your Business Needs To Know In 2025

Since Blue Compass leapt into the rapidly evolving digital media landscape in 2007, our talented team of web designers and digital marketers have launched more than 300 one-of-a-kind websites and counting for our clients, including Fortune 500 companies, nonprofits and small business owners. Blue Compass Senior Digital Marketing Strategist Jay Snyder and CEO and Co-Founder Drew Harden have worked with hundreds of clients to educate and deliver content-driven design recommendations in line with the latest web design trends to increase user engagement.

During our U of Blue digital marketing workshop “Web Design Trends & Insights From Launching 300+ Websites,” the experienced duo will highlight our proven site layout and user experience best practices to keep users on your site and coming back for more. We’ll discuss how strategic content architecture decisions influence navigation design and dive into the design principles that should inform the user journey. Throughout the afternoon, we’ll take a deeper look at the top 10 web design trends we anticipate being the most impactful in 2025. Join our team and bring your eye for design to see the design trends and UX strategies worth exploring when your business is ready for a digital revamp.

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Actionable Insights From Our Digital Marketing Training In Iowa

Blue Compass’ U of Blue Iowa marketing events provide continuing education for business owners and marketing professionals looking to stay ahead of the curve and the competition. Every attendee will leave the training with a one-page handout summarizing the key points our team touched on during the presentation. Additionally, you’ll walk away with actionable web design and digital marketing insights you can put into practice for your business in the year ahead, including:

• Content-driven design strategies to create a homepage and interior page layouts that stand out
• How to use UX best practices and elements like buttons, images and other design features to guide the user journey on your site
• What a content architecture is and how you can work through it to strategically design an intuitive navigation guiding users to your desired conversion points
• Incorporating web design trends for a fresh site experience in 2025 and beyond

Exclusive Giveaways At Our Can’t-Miss Iowa Marketing Event

One attendee will win one of Blue Compass’ exclusive giveaways to receive one-on-one advice and recommendations from our team of experts. Win one of our exciting giveaways to gain a competitive advantage in your industry. Opportunities include:

• SEO Audit: We’ll use our technology and expertise to identify the on-page and technical errors dragging your business’ search engine optimization (SEO) potential down. Armed with the errors affecting your site, your team will be better positioned to resolve issues and improve your site’s user experience and ranking potential.
• Mini Homepage UX Review: Our experts will evaluate your current homepage design to determine potential UX enhancements and design opportunities to amplify the power of your homepage.
• 30-Minute Strategy Session: Uncover the gaps in your digital marketing efforts alongside one of our seasoned digital marketing experts. We work day in and day out to discover the ins and outs of digital marketing, making us an ideal partner to discover what’s missing from your digital strategy and how you can better position your business for success online.

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Don’t Miss U Of Blue’s Free Web Design Trends Iowa Marketing Event—Register Today!

Ready to gain design inspiration and propel your website to new heights? Complete our form to register for our free digital marketing workshop coming up on January 22. Once registered, look for a confirmation email from Blue Compass confirming your spot and add the event to your calendar. If you plan to join us virtually, we’ll send a virtual viewing link about a week before the event. Contact our team if you have any questions or trouble accessing our digital marketing training event in Iowa. We can’t wait to see you soon!