U Of Blue: Getting Up Close & Personal With Performance Max Campaigns

Seeking new search engine marketing strategies to maximize brand reach and conversions? Join Blue Compass for a free digital marketing training in Iowa as we explore the tips, tricks and secrets to success for Google’s Performance Max (PMAX) campaigns! Google’s latest ad type goes above and beyond the platform’s previous capabilities, but to truly ensure your Performance Max ads resonate with users, you have to know how to make them work specifically for your business goals. At our next U of Blue digital marketing workshop, we’re unpacking the best practices we’ve helped our clients implement to strengthen PMAX ad performance and enhance your search engine marketing efforts.

Save The Date & Secure Your Spot For Our Free Digital Marketing Workshop In Des Moines

• Who’s Invited: You! Our U of Blue Des Moines marketing workshops are open to the public.
• What To Expect: Getting Up Close & Personal With Performance Max Campaigns workshop presented by Senior Digital Marketing Strategists Jay Snyder & Dani Ingersoll with event emcee, CEO Drew Harden
• When It’s Happening: Wednesday, April 30, 2025, 1:30 - 4:00 p.m.
• Where We’ll Be: We hope to see you in person at our West48 Conference Center located at 1601 48th St, Suite 100, West Des Moines, IA 50266. If you can’t make it to West48, you can plan to join live virtually using the link we’ll share with you via email once you’re registered.
• How To Register: Complete our signup form—it’s free! If you plan to attend as a team, please register each team member separately.

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Discover Best Practices For Mastering Performance Max Ads

Performance Max campaigns are relatively new in the grand scheme of Google, but in true Blue Compass fashion, we’ve made the most of the time we’ve had since PMAX ads became part of the search engine’s repertoire. If you’re not currently employing Performance Max ads as part of your marketing strategy, there’s no better time than now to get started! Senior Digital Marketing Strategists Jay Snyder and Dani Ingersoll will walk you through when and why you should consider a PMAX campaign for your business, especially compared to other ad types you may already be using.

Throughout our free digital marketing workshop, “Getting Up Close & Personal With Performance Max Campaigns,” Jay and Dani will go beyond the basics to highlight actionable tips you can use when setting up your own PMAX campaigns. Before the afternoon ends, you’ll develop a deeper understanding of how to measure PMAX ad results and make informed optimizations to keep the clicks and conversions coming after initial implementation. Join us for a detailed exploration of Performance Max ads to identify opportunities to get next-level results on your Google ads.

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Actionable Insights From Our Digital Marketing Training In Iowa

Blue Compass’ U of Blue digital marketing workshops are designed to provide business owners and marketing professionals with the tools you need to get ahead of your competition when Google changes the game. Whether Google announces a new algorithm update or, in the case of Performance Max campaigns, a new advertising opportunity, we stay on top of the latest digital marketing trends so your business can stay top of mind for your customers. When you attend our digital marketing training sessions, you walk away with a one-page handout covering all of the key concepts we’ll touch on during the training, along with strategic insights you can start implementing into your marketing initiatives right away, including:

• When a Performance Max campaign makes sense for your business
• How Performance Max ads differ from your other search campaigns
• Best practices for setting up your first campaign
• What to watch for to measure the success of your ads
• Optimization strategies to improve your campaigns over time

Exclusive Giveaway To Gain Tailored Digital Marketing Insights Beyond The Workshop

During our U of Blue digital marketing workshop, one attendee will win an exclusive giveaway from Blue Compass including personalized digital marketing recommendations for your business. Our giveaway possibilities provide a one-on-one opportunity to learn from Blue Compass and apply tailored strategies to your marketing plan. Potential giveaways include:

• SEO Audit: Using our extensive search engine optimization (SEO) expertise and technology, Blue Compass experts will crawl your website for on-page and technical errors negatively impacting your site’s SEO potential. Once we identify the most prevalent errors, your team will be better positioned to resolve the issues weighing your website down in search rankings. Our SEO audit process enables your team to fill the gaps preventing your business from taking up more real estate on Google.  
• Mini Homepage UX Review: Our digital experts will use their eye for design to point out potential user experience (UX) and web design enhancements to create a more engaging homepage. Make empowered design decisions based on proven UX principles to invite users to explore your website beyond the homepage. 
• 30-Minute Strategy Session: Work alongside one of our seasoned digital marketing professionals to glean industry insights, tips and tricks we’ve picked up from our daily involvement in the digital landscape. If your digital marketing strategy is missing a powerful punch, we’ll suggest solutions to elevate your efforts aligned with your business goals.

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Register For U Of Blue’s Free Performance Max Campaign Digital Marketing Training Today!

Ready to let your business steal the spotlight with a savvy Performance Max campaign? Register for our free U of Blue digital marketing workshop on April 30 by completing the form below. Once you submit the form, watch for a confirmation email from Blue Compass affirming your attendance and add the event to your calendar. If you plan to watch the training online, you’ll receive a virtual viewing link about a week before the event so you’re prepared to join live. Get in touch with our team if you have any questions about our digital marketing training in Iowa or difficulties accessing the workshop online. We hope to see you there!