University of Blue Digital Marketing Class

June 20, 2019, 1PM - 4 PM - The Blue Compass office at 1601 48th St. West Des Moines, IA 50266

From Page 100 to Page 1: Guaranteed Ways to Improve Your Position in Search Results

Presented by Katrina Reger and Lisa Lerman

Date: Thursday, September 5th, 2019 (1-4 pm) 

Location: The Blue Compass office at 1601 48th St. in West Des Moines, Iowa

Topics Covered: Search Engine Marketing (SEM)

What's worse than not having a website? Spending the time and money to build one, only to realize nobody can find it. Search results are becoming more and more congested making it increasingly more difficult for your website to show up in search. The front lines in the battle for customers is on page one of Google, and if you're relying solely on organic search to reach your audience to get there, you'll soon realize it's not enough. Would you like to know how we convert 25% of traffic from search results? Then you need to attend our upcoming U of Blue. We've implemented strategies and tactics proven to drive qualified traffic to your website from search.  Our Digital Marketing Manager Katrina Reger and Digital Marketing Specialist Lisa Lerman will share valuable insight on how you can use Search Engine Marketing to guarantee your target audience will find you on page one of search results. 

 

training.In this half-day training, you will learn:

  • The future of organic search results 
  • Account and campaign audit(s)
  • Pay-Per-Click (PPC) strategy
  • In-depth keyword research
  • Competitive SEM analysis
  • Custom ad copywriting
  • Effective campaign management
  • Strategic A/B testing and optimization

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