20 Web Design Trends & Website Design Inspiration For 2024

Explore web design trends for 2024 with experts from Blue Compass! Take a moment to think about the website design examples you’ve seen over the last few months. There were probably a handful that stuck out to you based on their user-friendly interface and appealing layout. The same goes for websites with a terrible user experience — they stick with you and might even leave you with a negative feeling about the brand.

After exploring modern website designs and performing our own UX research, we started to see patterns. In today's vast and saturated online world, an amazing user experience and creative web design aren't just nice extra things to have; they’re expected and necessary for the success of a website.

Get ready to check out website design examples that are making a major impact online. In addition to showcasing eye-catching web designs, we’ve also included a few examples created by our own award-winning web design team. Follow along as we share website design inspiration and insights for emerging website design trends for 2024.

What are the current trends in website design?

For 2024, several web design trends are becoming prominent, reflecting the ever-evolving landscape of digital aesthetics and user experience. Modern website design, emphasizing simplicity and clean aesthetics, continues to be popular this year. Dark mode implementations gain traction for their visual appeal and reduced eye strain. Responsive and mobile-friendly designs remain crucial, considering the use of smartphones. Additionally, the use of bold and vibrant colors, asymmetry in layouts and the integration of immersive multimedia elements are notable trends.

It's essential to note that website design inspiration and trends evolves rapidly, and our Blue Compass experts recommend staying current with the latest and greatest!

1. Micro Animations Add Depth to Web Design

Standout Features:

• Illustrated design
• Animated imagery
• Clearly-defined icons

While small animations are nothing new to modern website design, we expect this trend to increase in 2024. Subtle movements on web pages help bring a website to life, which in turn can give visitors a long-lasting experience. In fact, Google is taking notice of micro animations naming the latest CWV metric, interaction to next paint (INP). This measures how long a user waits for the next interaction to happen on a page.

Micro animations and designs can be a great tool to emphasize important areas of a page and direct the user’s attention accordingly. When our creative team put together a new web design for ASK Resource Center, an organization that advocates for families of children with special needs, we used micro animation on the homepage to subtly illustrate the communities they serve.

2. Illustration In Web Design For 2024

Standout Features:

• Nature-centric color palette
• Immersive user experience
• Added dimension with parallax animation

Web pages that replace photography with illustrations are becoming a popular web design trend. A big reason this is up and coming for 2024 is that illustrated images typically have smaller file sizes and load faster than photography. With Google’s continued push for quick load times through its Core Web Vitals page experience measurements, more web designers and developers are looking for ways to speed up web pages.

Illustration in web design can also be a great way to portray a concept that may be more difficult for a photo to convey. Web pages that focus on a service or a cause and don’t have specific product images can benefit from well-crafted illustrations to convey an idea.

Finally, a custom, unique illustration that doesn’t exist anywhere else on the web can be a fantastic way to capture users’ attention and imagination. Spending the extra time and budget on a high-quality, original illustration, not just a recycled stock illustration, can benefit your brand greatly.

The Firewatch video game website uses bold but simple illustrations to capture the game’s feeling. As a bonus, parallax animation adds a fantastic depth effect as the user scrolls down the page.

3. Dark Mode and Low Light UX Design Examples

Standout Features:

• Nature-centric color palette
• Immersive user experience
• Added dimension with parallax animation

Apple released dark mode for their products a few years back, and various companies embraced the trend by creating dark mode versions of their website. This year, the concept only continues to gain momentum as a part of the 2024 web design trends. Dark mode, night shift and other low light user interface options provide users with a low-contrast site or app that is easier to look at in low light environments.

One of the UX design examples we looked into, Apple’s web page for Airpods Pro, uses a dark background with white text to have as few design distractions as possible so the users’ eyes go straight to their sharp photography. Our team believes the popularity of dark mode on websites could lead to more black and white web designs in 2024.

4. Monochromatic Websites

Standout Features:

• Pop of a single color to draw the eye
• Illustrated images
• Microanimation

Monochromatic websites are a memorable trend gaining traction, and we expect this to continue into 2024. This style can produce a clean, simple appearance and allows elements containing contrasting color to capture users’ attention. Monochromatic websites can be highly effective if your organization focuses on generating interaction with an important call to action.

Online insurance solution Lemonade uses a monochromatic design to effectively create an attractive design and push users toward important information and actions.

5. Modern Minimalism: Simple Website Design Inspiration

Standout Features:

• Flexible grid layout
• High-quality product images
• Muted palette

Not only is modern design aesthetically pleasing to look at, but many modern website designs offer a simple and streamlined user experience. This menswear brand based in Amsterdam, ETQ, exemplifies their minimalistic approach to clothing through their web design by using neutral colors and a streamlined navigation. There are no flashy features to distract visitors from achieving their goal of browsing products and making a well-informed purchase.

6. Storytelling and Interactive Web Design Examples

Standout Features:

• Intuitive navigation
• Content-first approach
• Neutral backdrop

Interactive website elements have become increasingly popular, and this user experience animation trend will only continue to be at the heart of responsive web designs in 2024. Consumers spend more time on websites that utilize responsive and interactive features. Unfortunately, UX design trends like this can be expensive and time-consuming to implement. Our web design team hopes to see more automated development processes emerge, ideally slashing costs for clients who want unique, interactive features on their sites.

Explore a great example of user interactivity! On the Magoz, a Swedish artist, website, users can scroll to see a visual animation of the art pieces before deciding to make a purchase. This responsive web design is not only visually appealing, but it brings the art to life and begins a story for users to finish and interpret from their desktop or mobile screens.

7. Clean, Neumorphism Design Trends in 2024

Standout Features:

• Flat art design
• Added depth through shadows
• Muted color palette

Neumorphism graphic design has emerged from the foundation of web 2.0 skeuomorphism design and flat design. Essentially, neumorphism delivers a clean, subtle visual look that remains consistent throughout the design. It’s essentially a monochromatic style that relies mainly on shadows and slight color changes. This can allow the user's attention to focus on important content while minimizing any threat of visual clutter.

While this style is arguably very visually appealing, it can produce user experience issues if not handled correctly, since it lacks contrast in elements like buttons. Because of this, many UX professionals suggest avoiding this style. Still, if handled correctly, neumorphism web design can produce a wonderful look that feels incredibly fresh and clean.

The neumorphism web design style looks to be growing in popularity in 2024. However, this style is even more popular in app design, as seen in this smart home control app design by Igor Lutsenko.

8. Rotating Animations: An Upcoming Web Design Trend That Provides Added Interest

Standout Features:

• Unconventional layout
• Bold typography
• Rotating imagery

The best website design inspiration we’ve seen utilizing the rotating animation trend is The Disruption Company’s new website design. They leave users curious for more because you’ll see a new and innovative branded video every time you click to a different page throughout the website. Fun surprises like this leave users with a unique experience on your website every time they visit.

9. Non-Traditional Scrolling Engages Audiences on Modern Websites

Standout Features:

• Vibrant color palette
• Large, bold design elements
• Non-traditional scroll effects

We’ve noticed more websites dabbling with different scrolling techniques for a unique user experience. A typical scrolling experience is, of course, vertical. Horizontal scrolling, like this example on the Days website, is a UX design trend that’s disruptive in a good way, catching users’ attention while remaining simple and functional. The Days website design combines high-quality graphics, animated illustrations and visual typography to enhance the user experience. Throughout 2024, we’re excited to see more new website designs utilizing different forms of non-traditional scrolling.

10. Embedded Videos for Engaging Homepages Is A 2024 Web Design Trend

Standout Features:

• Diagonal scroll effects
• Prominent call-to-action (CTA) buttons
• Side-navigation scroll

Using a video on your website homepage is one of the best web design trends for 2024. Blue Compass web designers and developers used embedded videos when creating the new McAninch homepage. These video clips showcase McAninch employees, equipment and projects and give you a sneak peak into what a typical day may look like. When users visit the McAninch website, the videos grab their attention and help them understand the brand before they continue scrolling down the page. We recommend using videos on your homepage if you’re creating a new website in 2024.

11. Gradient Color Schemes: Website Color Inspiration for 2024

Standout Features:

• Gradient background
• Illustrated imagery
• Simple navigation

When Instagram rebranded their logo years ago, it was a bold move at the time, but looking back now, their decision to modernize gradients impacted design for years to come. Gradients have now become more popular among creatives when searching for new website design inspiration. Recognizing the popular trend, ColorSpace has created a website with gradient designs that also functions as a tool for generating gradients and color palettes making it simple to generate your own unique design. We expect to see more and more gradients incorporated in new website designs in the next year, among other 2024 website design trends.

12. Innovative Website Design Examples of UX-Driven Diagonal Lines

Standout Features:

• Seamless user experience
• ADA compliant
• Diagonal scroll effect

In past years, new website designs have featured straight, horizontal lines to separate sections on web pages. After conducting some UX research, our team discovered that using diagonal lines gives a clear and interesting path for the user’s eyes to follow down the page. When designing the Des Moines International Airport website, we incorporated diagonal line animation by arrival or departure. When you’re checking on the departures status the plane looks like it is about to take off into the air, then when you toggle to arrivals, the plane shifts on the diagonal as if it’s about to touch down!

This combination of diagonal lines and animation is the perfect example of how various upcoming web design trends can integrate with one another to produce a wonderful, modern website design with an engaging user experience.

13. Modern Website Design Showcasing Scroll-Triggered Animations

Standout Features:

• Interactive storytelling
• Audio integration
• Unconventional layout

An interesting UX design trend that's become more popular in recent years is scroll animations. This type of web design showcases visual design talent and front-end development skills, and it also increases time on page.

Nasa Prospect is an engaging, unique example of scroll-triggered animation. As you scroll, you follow the astronaut through a trip to space. As long as the animations don’t take away from your goal or confuse users, this web design trend of 2024 can be a highly effective way to make it easier for users to stay engaged and convert. We expect features like this to appear among responsive design and UX trends in 2024.

14. Cartoon Characters Trending in Web Design

Standout Features:

• Eye-catching illustrations
• Two clear user paths
• Microanimation

Illustrated characters continue to be a prominent trend for homepage designs in 2024. Characters unique to your web design add flexibility through thoughtful placement and positioning to create a memorable experience. Plus, who doesn't love a great cartoon character?

One of our websites, The Palmer Group, designed by our Blue Compass experts, includes illustrated characters. Incorporating cartoon characters into a web design can add value to a website by drawing users’ eyes to important call-to-action statements and visually showcasing brands’ relationship-oriented values.

Finally, since clean illustrations often load quicker than photos, this style can be great for page load time.

15. LARGE Attention-Grabbing Titles: Supersized Website Design Inspiration 

Standout Features:

• Immersive imagery
• Large typography
• Embedded video

In our rushed society, users appear to have less time to spend on websites. For this reason, design is adapting to include large, bold titles, and shortened messaging to capture audiences attention and decrease the time to convert. The larger heading tags are usually paired with smaller sub-text copy if more information is needed, which is similar to the minimalism approach. Austin Eastciders demonstrates this alliance of font sizes throughout their homepage design and utilizes video to showcase the different occasions to enjoy their tasty ciders.

16. Attract Attention With Abstract Web Designs

Standout Features:

• High-contrast color
• Organic shapes
• Ongoing animation

Another web design trend we are loving is the use of abstract shapes. We have begun to see brands use more unique shapes that add a level of intrigue for users. The elje group does a great job of incorporating abstract shapes and graphics that resemble a lava lamp to keep users interested. Notice this company has integrated a few web design trends for 2024, including modern gradients and diagonals in the intro when you load the page!

17. Dynamic Landing Pages & Responsive Web Design in 2024

Standout Features:

• Branded loading icon
• Prominent CTA button placement
• Scrolling animation

Some of the most interesting modern website examples use dynamic, responsive landing pages. Keeping users engaged on a simple, static landing page is difficult, so adding responsive web design elements such as animation and interactive features can keep users engaged on the page longer. Check out the water ripple effect on this website for Los Angeles web design and marketing firm Weberous. The interactive and animated page elements are great examples of using creative ux web design trends to make a boring landing page more dynamic.

18. Detailed Footers Will Set Web Designs Apart in 2024

Standout Features:

• Drag slider
• Detailed footer
• Prominent CTAs

Over the years, website footers have often been overlooked or left out of the overall web design - until now. One web design trend making a splash is ‘footer boosts.’ What was once just used to provide contact information or a signup form has transitioned into a space to include additional elements of the homepage. 360gardalife has done a fantastic job showcasing this trend. As you can see in the image above, they have incorporated extra elements in the footer space, and it now feels inclusive to the overall web design.

19. Website Design Examples With Depth and Dimension

Standout Features:

• Flat art design elements with shadows for depth
• Multi-color brand palette
• Witty verbiage

Our designers developed this website full of drop shadows and varying colors to add depth and give this mortgage hub site a more complex look. We believe flat designs that appear 3-dimensional are more visually appealing and will sometimes lead users to the next step of the sales process. Some of the most common flat design 2.0 techniques to add more depth to web designs include using drop shadows, gradients or two-tone color schemes like the website design inspiration example above.

20. Creative Color Branding as a 2024 Web Design Trend

Standout Features:

• Unique, bold color palette
• Modern typography
• Cartoon incorporation

Another 2024 web design trend we are loving is the multiple color branding look. Companies like Camden Town Brewery are moving towards a new website design that is branded based on page or product, and the color changes when the user navigates through the website. This web design helps the user navigate through the site and builds subconscious associations with products or service pages based on color cues. Check out their great site for color branding web design inspiration!

Now That You Have Your Website Design Inspiration, Take Your Website To The Next Level!

We encourage you to explore our work for more modern website designs! Our Iowa web design and development team created an engaging and functional design that incorporates many of the latest web design trends. On our homepage, you’ll find an embedded video at the top, scroll animation, diagonal design and other examples of web design trends for 2024 throughout the site.

Interested In A New Website?

If your business is ready to take your web design to new heights, reach out to our team of experts. Blue Compass is an award-winning design and development company with digital marketing experts who can take your design and conversions to new heights! Contact Blue Compass today.

Did you like this article? If so, you may want to explore more UX design trends and website design inspiration:

• How To Liven Up Your Website With Scroll Animation
• UX & Accessible Design: The Essential Guidelines for Your Website
• 5 Ways Web Animation Can Improve the User Experience
• Impactful & Effective Black & White Web Designs

Drew Harden

CEO and Co-Founder of Blue Compass, Drew Harden has grown and guided the company from a two-person startup in 2007 to one of the Midwest's leading digital marketing companies today. He's a published author, has been cited by PR News and USA Today, and has led web projects that have been honored by organizations like Adobe and American Design Awards.