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Stephanie Campbell

Fall Website Maintenance Checklist

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Just like the plumbing, heating, cooling and electrical systems in a home, your website needs regular maintenance and cleaning. To help organize your digital to-do items, Blue Compass has prepared a fall checklist to promote optimal website performance for many seasons to come!

 checklist for website development and optimization

A house is only as strong as its foundation, and the same is true for your website. Code is the foundation of your site's design and performance so it's important to keep it clean and well maintained. To help organize your digital to-do items, Blue Compass has prepared a fall checklist to promote optimal website performance for many seasons to come!

Digital To-Do List:


1. Declutter & Organize

Over time, websites get cluttered with extra code that makes its way into your site through pasted-in content, image files and routine maintenance tasks. Just like dust and grime in a home, bad code can clog up a system and affect your website’s usability and performance. Span tags, page breaks and poorly formatted content can cause headaches for the person trying to edit or publish pages, but they can also cause errors and disruptions for the user.

A poor user-experience negatively impacts one’s impression of your brand, as well as Google’s impression of your brand. Google actually punishes websites for having dirty code and poor performance by decreasing {or eliminating} your rank in search.

2. Test Forms, Apps & More

Have you ever taken the time to fill out an online application or form, clicked “submit,” and been greeted with an ERROR message? Not only is it super annoying as a user, but it immediately demonstrates poor customer service and a lack of credibility as a company. 

For these reasons, it’s important to test your online forms, applications, custom apps and email confirmations to ensure you’re delivering the best user-experience possible, as well as capturing the audience you want to keep as customers.

3. Spruce up your Design

Do you have a dull homepage? Is your content lacking that extra something? Give your website a fresh, modern look by editing colors, adding a homepage slideshow or banner image or adding text callouts. And if your website is more than 3 years old, it’s time to start planning for a redesign.

Web years are like dog years; so although your site may only be a couple years old, it probably looks like it was designed a decade ago. Digital design trends and functionality are constantly evolving and companies are stepping up their game. Don’t let your online presence appear outdated!

4. Maintain Your CMS

A well-maintained content management system (CMS) promotes optimal website performance and keeps your website admins from losing their minds. Let’s face it—there’s nothing more frustrating than updating page content, only to have it publish wonky and ill-formatted. Or, learning that someone applied for a position online but their info is nowhere to be found in the database.

Over time, errors happen. Systems get buggy and they need to be maintained. Just like the plumbing, heating, cooling and electrical systems in a home, your website is made up of intricate systems of complex code. It’s vital to the performance and life of your website to have the HTML cleaned-up and systems tested on a routine basis. You maintain your house and vehicles, so why not your website?

Blue Compass wants your website to stay in tip-top shape, which is why we’re proud to offer new Fall & Spring Cleanup Packages. Our team will test your site’s performance, diagnose and troubleshoot system errors and clean up dirty page code.

Package pricing is unique to your website’s needs and goals, so contact our Client Support Team for a customized estimate today. Together, we’ll make sure your website and CMS are looking great and functioning at their finest!

Author Thumbnail for Stephanie Campbell at Blue Compass
Stephanie Campbell

As the Client Support Manager at Blue Compass, Stephanie is the primary client contact following site deployment. She leads our team through new development projects and maintenance tasks, ensuring the needs of all existing clients are met.