7 Star Wars Quotes That Will Boost Your Digital Marketing Efforts
Han Solo, Darth Vader and Admiral Ackbar are the some of the greatest marketers our culture has ever produced.
Sure, you may know them more for their epic space exploits and nail-biting sci-fi battles, but the heroes and villains of Star Wars know how to boost brand awareness and get a message out. Over the course of the six (and now seven) Star Wars movies, they impart a surprising amount of digital marketing wisdom that can help your brand.
Having problems getting results from your website? Facing issues with your search engine optimization? Struggling with social media? Never fear - here are a few tips from a galaxy far, far away that just may give you the insight you're looking for.
7. "Watch your mouth kid, or you'll find yourself floating home."
We’ve all seen the social media disasters and poor online PR committed by a number of brands. Unfortunately, once you say something online, it's out there forever. Thankfully there are a few precautions you can take:
First, ensure your blog articles and social media posts are responsible and well-written. Set up an internal review process for online content or work alongside a digital company with a solid process.
You should also establish a PR crisis management plan should your brand receive overly negative or inflammatory social media comments from the public, clients or employees.
6. "I find your lack of faith disturbing."
- Darth Vader
Believe in your online presence, you must! The more you take pride in and care for your website, SEO and social media, the more success you will have.
It may seem intimidating, but your brand can stand out and make the impact you’re looking for online. It may take a little more time and budget, but even small, one-person businesses can compete with larger corporations when a solid digital marketing strategy is in place. Vader was right - don’t be cynical when it comes to your digital marketing chances.
5. "What a piece of junk!'
- Luke Skywalker
Luke was left extremely underwhelmed by his first glance of the Millennium Falcon. Sure, it could make point five past lightspeed, but Luke’s immediate reaction was to avoid the spaceship at all costs.
Similarly, your brand is immediately judged by the appearance of its website. If a visitor senses that it’s confusing or difficult to navigate, your competitor’s site is just a click away. Ensure your online presence is clean, uncluttered and mobile-friendly. A website is the face of your brand - make it represent your brand well!
4. "This is some rescue. You came in here and you didn't have a plan for getting out?"
- Princess Leia
Princess Leia wasn’t thrilled when she discovered her rescuers were without much of a plan to free her from the clutches of the Empire.
In the same way, you can't simply launch a website without a plan and expect full success. A fresh, modern website is the first step to online success, but your company will never reach its full potential without an ongoing, integrated digital marketing strategy.
The most important action a visitor can take on your site is a conversion. Define what constitutes a conversion on your website, and then plan to spend part of your marketing budget on SEO, content marketing and social marketing each month to boost conversions.
Chewbacca may have had some great input to share with the heroes of the Rebellion, but his words meant little without Han Solo or C-3PO’s translation abilities.
Consider a solid translation option on your company’s website if you’re looking to reach a broader audience - especially if your brand feels it can benefit from an international presence. While unique pages for each language is the best way to go, Google Translate can also be a good option.
2. "R2-D2! You know better than to trust a strange computer!"
Are you using a cheap hosting solution, struggling through Google AdWords on your own, or going on four years since the last website redesign? These solutions may save you a few dollars right now, but when your website is hacked, or the results aren’t rolling in, you’ll wish you had invested in a quality Boba Fett option, instead of cheaping out on a Dengar-esque service.
C-3PO was cynical when R2-D2 listened to a strange computer. Similarly, you should beware of trusting an unproven solution just because it’s a good deal.
1. "It's a trap!!"
- Admiral Ackbar
It's easy to launch your website, Facebook page or Twitter account and not touch it again. Don't fall into the trap of neglecting your online presence! It won’t support you if you don’t support it.
Come up with content ideas then establish an internal blogging schedule for your team members or agency. Set up a posting calendar for your Facebook, Twitter and Pinterest accounts. Plan to revisit your website’s design, navigation and performance at least every 6 months, and budget for continuous improvements.
The more quality updates you do, the better response you'll get from visitors and search engines.
Move Your Marketing into Hyperspace
One of the worst things a marketing professional experiences is trying to promote a brand that has a subpar website, poor social media and nonexistent content marketing. No one wants a “Phantom Menace” online presence. Work with experts and commit just a bit more of your monthly time and budget toward solid website updates, content marketing, SEO and social marketing to have true “Empire Strikes Back” digital marketing!