Raise your hand if you love speaking in front of an audience! If we had asked an audience, we bet we wouldn’t see too many hands raised.
While many would think that presenting a webinar would be easier than giving a presentation to an audience, that’s not quite the case. Live webinars are held in front of an audience, and even though the people watching are behind a screen, it’s still a little nerve-wracking.
Having strong presentation skills matter, even in the digital world. Following our tips to becoming a great webinar presenter can help you hold the best webinar.
Tip #1: Finding Skilled Webinar Talent
Nothing is worse than listening to a webinar from a monotone speaker. If presenting a webinar is not your thing, that’s okay. There are plenty of ways to find vocal talent inside or outside of your organization.
Webinar Talent Within Your Company
Every company has that person who loves to talk. Whether it’s someone in sales, marketing, public relations or even one of your executives, one of these individuals is sure to be personable and energetic, as well as an expert in the topic you’re planning to talk about.
Seeking Webinar Talent Outside of Your Company
If your organization has the means to hire outside talent, you can find a subject matter expert in your area to be the voice of your webinar. Or, if someone isn’t in your area, you can video them in from their location to present. Not all outside talent will charge for their time, but there is the chance that some will, so keep this in mind.
Always Have a Webinar Host or Moderator
Having more than one speaker in your webinar can really liven things up, but having multiple people can also cause the conversation to lose track of the main point. Having a webinar host or moderator can help keep the speakers on track and focused. A host would introduce the speakers, ask the speakers questions that pop up during the webinar and conclude the webinar.
Tip #2: Find Webinar Content That Resonates
The topic of your webinar doesn’t have to be fancy and it shouldn’t be about selling your product. Listeners can tell within minutes if they’re going to learn or sit through an hour sales presentation. In fact, webinar content should be centered around only one premise. The more topics you've got, the easier it gets for your webinar to become very confusing. When picking a webinar topic, consider the doing one of the following:
- Addressing a specific pain point
- Solving a problem
- Showing a new concept
- Comparing two or more methods, strategies or solutions
- Highlighting best practices
- Providing update on a specific topic
Tip #3: Take Time to Prepare
This one may seem obvious, but it’s easy to throw some slides together in a presentation at the last minute then wing it. However, this really isn’t the best way to go about planning your webinars. Plus, practicing your presentation isn’t the only way you should be preparing. How should you prepare?
- Test your webinar system. No matter what service or platform you are using to host your webinars, make sure that it’s functioning with the web browser you’re using. Just in case, you should test the service in an alternate browser if your original one falls through. If you’re using wireless or bluetooth accessories, like a mouse or keyboard, double check the batteries. You don’t want them to die in the middle of your presentation!
- Have assistance. In some situations, it may be beneficial to have someone to assist you during your webinar. If you’ve got processes that need to be operated during your webinar, such as a camera, allow someone to handle that for you. This allows the presenter to focus on delivering their message.
- Create a killer slide deck. Like we said before, take time to put together your slide deck. You’ve got to keep your audience engaged for a longer period of time, meaning you’ve got to give your crowd something visually appealing to look at. Make your slides image heavy and ensure that they relate to the topic you are discussing. It’s okay to use copy on the slides, as long as it’s not a paragraph. Furthermore, stick to one color palette in your presentation.
Tip #4: Rehearse Your Webinar, Then Rehearse Again
As mentioned above in tip #3, you should not be winging your webinar. Practice one or two times with notes and by your third run through, ditch your notes altogether. Also, pay attention to what you’re saying. Specifically, don’t say “I,” always say “you” or “your.” This is an effective way to build a connection with your audience. For example, saying “I will teach you..” is less effective than saying “Today, you will learn...”
One thing to focus on when rehearsing is to act like you’re speaking to a person, not to a machine. Yes, you’re holding a webinar, so your audience is not physically present, but they are real people behind a screen. Speak as though you’re in a conversation.
Tip #5: Be Yourself in the Webinar
This tip is easily forgotten. Don’t be afraid to let your personality shine through in your webinars! Allowing your personality to be seen shows your excitement, engagement and passion for the subject matter. If you’re nervous, just take a moment to take a deep breath. Remember, you’ve got this. You’re the expert!
Learn More About Blue Compass
At Blue Compass, we are experts in many areas of digital marketing, including SEO, SEM, social media marketing, content marketing and digital reporting. If you’re interested in learning how our team can help amplify your digital marketing presence or work as an asset to your marketing team, reach out to us today. We look forward to hearing from you!