Over the years, social media marketing has developed from a tool used by some brands to an ad medium unlike any other which almost every company around the globe utilizes. It is safe to say that with the help of social media marketing, brands can reach consumers all over the world. This is a drastic change from just 15 years ago. To put it into perspective, there are 3.17 billion internet users worldwide, and 2.3 billion are active on social media. And if that wasn’t convincing enough, there are approximately one million new active mobile social media users every single day.
Although we all have our personal favorite brands on social media such as Nike, Sephora, Oreo and Beyonce (yes, celebrities are considered a brand/influencer), local brands are beginning to make a name for themselves. And let’s be honest, Des Moines brands are showing us how it should be done. With that being said, let’s take a deep dive into the benefits of social media marketing and the companies right here in the Des Moines metro that are utilizing social media to catapult their business to the next level.
Benefits of Social Media Marketing
First and foremost, we need to discuss the benefits of social media marketing. We can assume that the majority of businesses today understand that they need to be on social media to reach their desired audiences. However, many businesses may not necessarily know which social platforms they should be on or why they are valuable and beneficial to their company and its success. This being the case, let’s take a look at some useful statistics that showcase why social media marketing is becoming one of the most important parts of a business’ marketing strategy.
97 percent of online adults aged 16-64 have visited or used a social media platform within the last month
Internet users have an average of 7 social media accounts
About 1 in 3 minutes spent online is devoted to social media and messaging
33 percent of Millennials state that social media is one of their preferred channels for communicating with businesses
Today, social media is the second-most efficient digital tactic for customer retention (behind email)
66% of people utilize social media to learn about new products or services
Des Moines Brands Rocking Social Media Marketing
Now that we have covered the various benefits of social media marketing let’s jump into the Des Moines brands that are taking advantage of these powerful ad mediums and showing us how it should be done.
Des Moines Social Media Marketing | Facebook
There is no doubt that Facebook is considered to be one of the ‘original’ social media platforms. And let’s be honest, with the amount of traffic and engagement that Facebook receives on a daily and monthly basis, we understand why. Check out a few quick facts about the unbelievable social network, Facebook.
Did You Know? | Facebook Statistics
- 79 percent of Internet users use Facebook.
- 1.8 billion people log into Facebook each day.
- Globally, Facebook remains the top social media network for membership.
- Today, there are approximately 40 million active small business pages on Facebook.
- 79 percent of users prefer to use Facebook to connect with brands.
Creme Cupcake
Blank Park Zoo
Americana
Power Life Yoga
The Side Garage
Des Moines Social Media Marketing | Twitter
Next up is Twitter. As one of the oldest social media platforms (right behind Facebook), Twitter makes a big splash when it comes to user engagement, especially for brands. See how big of an impact it really makes in the statistics below.
Did You Know? | Twitter Statistics
- 92 percent of all user interaction on tweets occur from link clicks.
- Approximately 24 percent of internet users utilize Twitter.
- There are about 317 million monthly active users on Twitter.
- About 6,000 tweets are sent per second Twitter.
- 78 percent of people who complain to a brand on Twitter expect a response within an hour.
A Dong
Pretty much the same thing. #alternativefact pic.twitter.com/4Die2qyLoX
— A Dong (@ADongDM) January 23, 2017
Effective immediately, this is now the only allowable method for adding basil to your ph? at A Dong. pic.twitter.com/SLmQz7Kpyd
— A Dong (@ADongDM) January 26, 2017
Iowa Events Center
The 2nd annual Des Moines On Tap Craft Beer Festival is this Saturday! Tickets are going fast! https://t.co/OU8mOzO1zJ pic.twitter.com/tNrMZLEgDX
— Iowa Events Center (@IAEventsCenter) March 23, 2017
Top o' the mornin' to ya! Tix for @edsheeran go onsale today at 10am. Follow link below to buy tickets!
— Iowa Events Center (@IAEventsCenter) March 17, 2017
TIX ->>> https://t.co/eOaQL4j3PZ pic.twitter.com/0lVfK8uBMX
Greater Des Moines Partnership
It takes passion to fuel a community's progress. #DesMoines #WhyIYPC @YPCDSM #SeizeDesMoines https://www.desmoinesregister.com/story/opinion/abetteriowa/2017/03/24/takes-passion-fuel-communitys-progress/99566572/ pic.twitter.com/JQnibyF1LW
— GreaterDMPartnership (@DesMoinesMetro) March 27, 2017
Out of the 100 largest U.S. cities, #DesMoines tops the list at #3 Most Popular City for Millennial Homebuyers. #DSM https://t.co/gXfUTP3Ftl pic.twitter.com/tHJ7FJb9iF
— GreaterDMPartnership (@DesMoinesMetro) March 23, 2017
Social Media Club Des Moines
Join @SocialMediaDSM & @principal's Keith Kmett TONIGHT to learn about creating a global digital strategy: https://t.co/PxHHT3SUSO #SMCDSM pic.twitter.com/QqA8lqPYoF
— Megan Bannister (@meganebannister) February 20, 2017
Proud sponsor of @PRSACIowa #octoPRfest! Tweet #octoPRfest for a chance to win 2 tickets to #Hashies2017 & 10 of these prints by @Ljpalmer! pic.twitter.com/Oj997h9mEx
— SocialMediaClubDSM (@SocialMediaDSM) October 19, 2016
Yelp Des Moines
So much good food and drink at The Life Yelpquatic to benefit @desmoinesfilm Thursday @Woolysdm 7pm FREE Must RSVP https://t.co/3syGfMVaJ4 pic.twitter.com/wOavVjPDbb
— yelpDSM (@YelpDSM) March 13, 2017
Elite yelpers getting opening seats @DMPlayhouse Willy Wonka show tonight Cant wait pic.twitter.com/C72PIf9V4K
— yelpDSM (@YelpDSM) December 3, 2016
Des Moines Social Media Marketing | Instagram
One of the newest and fastest growing social platforms today is Instagram. This visual platform is one that every brand should be on when looking for that extra boost of brand awareness. But don’t take our work for it, check out the stats below.
Did You Know? | Instagram Statistics
- 90 percent of Instagram users are younger than 35.
- Instagram has over 500 million users a month.
- 1 in 4 Instagram users share their photos on other social networks.
- There are over 80 million Instagram photos uploaded a day.
- Instagram users ‘like’ 4.2 billion posts per day.
Preservation
A post shared by P R E S E R V A T I O N (@shoppreservation) on
A post shared by P R E S E R V A T I O N (@shoppreservation) on
Catch Des Moines
A post shared by CatchDesMoines (@catchdesmoines) on
Eden
A post shared by eden (@edeniowa) on
Restocking our shelves and getting inspired to do a deep spring cleaning ??( ?? : @ericbrockob )
A post shared by eden (@edeniowa) on
Horizon Line Coffee
Happy hump day. Enjoy the snow, and the coffee.
A post shared by Horizon Line Coffee (@horizonlinecoffee) on
Peace Tree Brewing (Des Moines Branch)
A post shared by Peace Tree Des Moines Branch (@peacetreedmbranch) on
We had a full house for yoga with @yogaforfirstresponders this morning!
A post shared by Peace Tree Des Moines Branch (@peacetreedmbranch) on
Des Moines Social Media Marketing | Pinterest
Last but certainly not least is Pinterest. Popularly known as ‘the catalog of ideas,’ Pinterest is a force to be reckoned with when it comes to brand awareness and product engagement. But how popular is this social platform? See below.
Did You Know? | Pinterest Statistics
- There are over 150 million active users on Pinterest.
- Approximately 2 billion monthly searches take place on Pinterest.
- 87 percent of pinners on Pinterest have purchased a product.
- 93 percent of pinners state that they use Pinterest to plan for purchases.
- There are more than 14 million articles pinned each day on Pinterest.
Hy-Vee
Iowa Department of Natural Resources
Jasper Winery
Ballet Des Moines
Des Moines Mom’s Blog
Need Help With Social Media Marketing?
The digital marketing team at Blue Compass can help! Don’t let your social media presence go to waste; give it the attention it deserves, and you'll gain valuable leads in no time! Contact us today.
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Sources:
https://www.slideshare.net/HubSpot/the-social-lifecycle-consumer-insights-to-improve-your-business?ref=http://frankmedia.com.au/2015/01/08/what-do-people-expect-from-brands-on-social-media/
https://smallbiztrends.com/2016/11/social-media-statistics-2016.html
https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/
https://www.business2community.com/social-media/47-superb-social-media-marketing-stats-facts-01431126
https://blog.wishpond.com/post/45998996562/top-9-stats-roi-smm