If you ever ask yourself why infographics are important in the world of online marketing, consider this. Over 90% of information transmitted to the brain is visual. Creating a great infographic doesn't only keep viewers on the page longer, but it helps to remember the content. Most people only remember 20% of what they read so by applying a balanced text to image ratio, viewers are able to retain the information given.
Surprisingly, in just over two years, search volumes for infographics have increased by over 800%, making it one of the most important tools for content marketing. This is why it's increasingly important to showcase your knowledge in a visually pleasing manner.
Here is a short list of reasons why to use infographics in your online marketing efforts.
- Grabs the Viewers Attention: Adding images to important content is the easiest way to grab readers attention. A well executed infographic is 30 times more likely to be read than a text only article.
- Brand Awareness: Attaching your logo to each infographic creates greater brand awareness than text alone.
- Shows Expertise: Infographics give you the ability to convey complex information in a much simpler format
- Boosts Traffic: People are much more apt to click and share a creative infographic than a text only article. Pinterest is a great example of this.
Be sure to keep quality in mind over quantity. An abundance of mediocre infographics won't perform as well as one quality infographic. Make sure to make them relevant, accessible and knowledgable. With visuals being processed by the brain 60,000 times faster than text, it's important to highlight only the important facts as you outline your creative for the infographic. At Blue Compass we pride ourselves in creating the highest quality infographics for our clients. Below, you will find 20 of our top infographics from the past. Each one was specifically crafted with a particular message in mind to help our clients benefit in the best way possible.
Here are 20 infographics created by Blue Compass designers for our clients.;
To help inspire families to be active as a unit, we aimed to keep this design simple and lighthearted to encourage parents to motivate their children to stay away from being sedentary.
The goal of this infographic was to communicate the details of the Ebola virus without scary headlines. With the clean designs helps educate readers without overwhelming them with text.
When choosing a birthing hospital, parents have a lot to consider. This infographic was designed to incorporate some of UnityPoint Health - Des Moines' maternity statistics, while also outlining why it's a great place to deliver the new addition to your family.
The human body is made up of 206 bones, but do you know what each of them do to support vital bodily functions and how to keep them healthy? Find out in 'The Basics on Bones' infographic.
The "Get Moving, Baby" infographic was not only visually interested, but touched on topics that many soon-to-be moms were searching for. Ever wonder what exercises are safe during each trimester? Find out with this infographic!
Midwives have been attending births for centuries, yet many misconceptions exist related to the medical profession. This infographic seeks to highlight the 'modern midwife' by dispelling the most common myths in an easy-to-read and visually appealing manner.
UnityPoint Health Des Moines and Blank Children's Hospital wanted to raise awareness of distracted driving especially amongst teenagers. The main goal of this infographic was to share shocking statistics about distracted driving in young drivers ages 14 to 24 years old, who make up 17% of Iowa's licensed drivers.
Learn easy ways to protect yourself from UV rays and reduce your risk of skin cancer, not just in the summer, but all year round.
The goal of this infographic is to take a complex medical topic, like hyperbaric wound care, and make it easy to understand for the average patient. The clinics' wound specialists were illustrated to create a similar Q&A experience to what a patient would have inside the doctor's office.
As families and their kids prepped for the start of the new school year, our client wanted to communicate the importance of adding a yearly physical exam to every child's back-to-school checklist. Using trending keywords and rich visuals, we provided a handy checklist for parents to bring to their child's exam.
Spring is the perfect time of the year to rid the kitchen of the junk and replace with healthy alternatives. Discover 5 ways to spring-clean your diet in this playful, spring-inspired infographic design.
March is Colorectal Cancer Awareness Month, a time in which both men and women are especially encouraged to take charge of their colorectal health. This infographic maps out the importance of preventive screenings, as well as other preventive tips, in the fight against colorectal cancer.
To coincide with American Stroke Month, we created an informational infographic to accompany a keyword-rich article that explains stroke prevention, risk factors and symptoms.
Also in support of Colorectal Cancer Awareness Month, we designed an anagraphic to animate the eight most important steps to take in colon cancer prevention.
This infographic incorporated terms like YOLO and a fun design to catch the eye of the younger demographic we were trying to reach.
This infographic incorporates the image of a doctor, while outling reasons why doctors should consider becoming a family medicine physician at UnityPoint Health - Fort Dodge.
Who knew Fort Dodge, Iowa was such a gem of a city? This infographic puts a fun twist on why people should move to the heart of Iowa.
As one of the highest searched keywords in the 'new mothers' demographic, it was our goal to tastefully and playfully highlight the most common types of baby poop, as well as the warning signs of infection. To date, this article is one of our clients' most frequently trafficked pages.
This design incorporated intense research and keyword analysis to create an infographic that educates the public on a dense topic. By utilizing keyword research, the author was able to really hone in on what users were searching for and continues to drive high-volume traffic to the UnityPoint Health website.
Drinking water can help reduce stress, build muscle, cleanse the body of toxins and so much more. Learn nine more reasons to drink more water in our creative, keyword-dense infographic.