By now, many of us are aware of how crucial it is to integrate visual content into our marketing strategy. With 90 percent of all information being transmitted to our brain being visual, and 80 percent of that retained, strong visual content can be a key to your business' success. However, including visual content just to have it will not suffice. It is important to engage with your followers, potential clients, and fans through not only impressively written content, but visually through great color consistency, topics, design, and strategy. To help put that plan into motion and boost engagement with your visual content, utilize these ten clever approaches.
Today, consumers are 30 times more likely to read through an infographic than spend time on a text-based piece of content. Therefore, when used in the right way they can generate more traffic than traditional blog posting. With that, businesses who market with infographics see a 12 percent growth in traffic over those who don't. When putting together an infographic, there are three types your business should be using consistently: static, motion, and interactive.
Static: Most common form being that they are easier to design and more affordable than the other two types. Static infographics typically only display images and are also easy to repurpose and share.
Interactive: With so many static infographics out there, interactive will bring more engagement with viewer's for longer periods of time.
Motion (Animated): Usually the most intriguing communication tool due to being packed with rich content and graphics that hold the viewer's attention throughout.
Consumers consider clear and detailed images to be more important that product information or customer ratings. Therefore, posts with visuals regularly receive 94 percent more page visits and engagement than those without. By including images, you can showcase your product/service without having to tell users verbally about them. The viewer is then allowed to make an informed decision without feeling the pressure from your business. Therefore showcasing why Instagram is the fastest growing social platform accounting for 37 percent of 19-29-year-olds and 17 percent of all adults.
With 195.6 million digital video viewers in the US alone and 88.7 million of those views taking place on mobile, it is safe to say video content is here to stay. Video holds a very specific place in the marketing spectrum, therefore using it to your business' advantage is extremely important. Instead of trying to explain your product or service through written content, putting together a video allows you to 'show' them instead. With that, website viewers are 64% more likely to buy a product from an online retail site after watching a video, in addition to 80% of the internet users remembering what ads they watch online. Each day there are about 100 million internet viewers watching online videos, which allows your business to interact with your potential users at a faster and more efficient rate.
4. Social Media Templates.
With all social media platforms requiring different image sizes for your cover photo, profile picture, images in the News Feed, etc. this opens new opportunities for your business when posting on each platform. By re-sizing and choosing images that express your ideas quickly, you will break through to them at a faster rate. In today's society, our internet users want a 'snapshot' of what you can offer them in addition to the valuable content they need to know, in the shortest amount of time.
As we continue to consistently gravitate towards images and video content, it is not surprising that internet users are also interested in the 'quick facts' presented through graphs and charts. As the old saying goes, "a picture is worth a thousand words," holds true when marketing your business. Even if it is just showcasing the vast difference in your businesses growth from this year to last, being measurable wherever you can will only boost your brand image to potential customer/clients.
The colors that your business chooses to use within your visual content should reflect your brand. About 60 percent of those individuals looking at your color scheme will accept or reject your product or service strictly based on this aspect. Colors have the opportunity to increase brand recognition by up to 80 percent, demonstrating why most recognizable brands rely on color as an essential factor in instant recognition. Great examples of brands we know through color and their design are:
Business' should stick to three specific font styles that match the message you are trying to convey to your viewer. First, the heading. This is the most important part visually for the reader being that it is what draws them in initially and incorporates the most personality. Second, the subtitle. The subtitle will draw their eye to the new and first bit of information they will see. Third, body text. The body of the piece should be extremely easy for the visitor to read and browse through. When keeping these three pieces in mind, your content will stand out and leave that memorable, lasting impression.
Creating an effective and visually appealing design for your business is crucial. Whether it be through a blog, your website, on social channels, etc. when you create a good design, you create a good business. Your overall design is what sets you apart from your competitors and is what will make people take notice of what you have to offer them. It takes viewers as little as 1/20 of a second to judge your business's credibility, make it count!
9. Promotional Strategy.
When it comes to your marketing strategy, having a well-documented content plan will prove to be the most effective. Today, 84 percent of marketers who claim they are ineffective in their marketing strategy say they have not documented or mapped out their ideas. Allocate time, whether it be each month or quarter to discuss with your marketing team what your plan of attack should be for outreach, branding, guest posting, and more. In the end, it will help eliminate the uncertainty within your strategy.
10. Potential Content Advocate.
As you design your promotional approach and break down what type of content your business will be putting out, always keep in mind "who would like to share our content?" By making it easy and accessible for your images, videos, infographics, etc. to be shared, increasing your traffic should be a breeze. With that, breaking down what your customers, social audience, business partners, and influencers are interested in will be a helpful tool for this.
All ten of these elements are what make up a business' successful visual marketing strategy. When implemented correctly, your audience should reciprocate with the page visits, social shares, and the conversions you are looking for! The rise of visual content is here to stay and growing rapidly at that. Don't let your business be disregarded by potential users because of poor color design, lack of visual content and absence of strategy, put your visual content marketing strategy first and wow your audience!
Check out some of our favorite visual content we've produced at Blue Compass.