It’s that time of year again, and kids (and their parents) are getting anxious to go back to school. A new school year means new back-to-school supplies and an all-day shopping trip to get everything you need on your school supplies list. How exciting! But what does any of that have to do with digital marketing?
What if marketers had a similar list that gave them all the necessary digital marketing tools they need? We’ve compiled a list of digital marketing tools that is shockingly similar to a student’s school supplies list. Double check to make sure you’ve got the supplies you need for an excellent digital marketing strategy.
Google Analytics is The Same as a Ruler
Scheduling Tools are Just Like Weekly Planners
It’s almost impossible to function in a marketing agency without a schedule. If your digital marketing strategy doesn’t include a scheduling tool, you might want to reconsider. Here at Blue Compass, we use SmartSheet to keep track of everyone's daily tasks and see who has time to help out with additional projects.
The same thing goes for kids trying to keep track of all of their homework assignments, exams and other school activities. A weekly planner is an essential item to include with your child’s back to school supplies. You don’t want them forgetting about soccer practice, or worse, a test!
Social Media is Similar to a Bulletin Board
Social media is one of our favorite digital marketing tools, as it’s where we get to show off our best work. Award recognitions, new blogs and big events are announced on our social media outlets because we’re proud of our work and want to share with others. With so many social media platforms, there’s plenty of opportunities to display our accomplishments.
Social Advertisements are Comparable to Highlighters
Kids love highlighters because they come in bright colors and make important information highly visible on a page full of notes, which is pretty similar to advertising on social media. Most platforms have become a “pay-to-play” medium, meaning if you don’t put a little cash behind your content, not as many people will see it.
We use social advertising tools to target a relevant audience and make sure more people are seeing our great content. In the same way a highlighter makes words more noticeable, ads help our articles stand out among other content.
Google Docs is Similar to a Pencil and Eraser
Without Google Docs, it would be much harder to communicate ideas internally and check each other's work. The suggesting feature allows us to make revisions when proofreading a blog that was written by a co-worker, similar to an eraser. The writing process requires multiple people, writing and erasing, to get the best final product.
Coding Tools are Comparable to Notebooks
Coding is the behind-the-scenes language of a website that makes everything function
A child’s notebook can be very similar to coding because this is where kids take notes, doodle, jot down ideas and practice problems they’re learning in class. We don’t always know what their notes or doodles mean, but those notes help them get through to the final result of a project or test, just like coding creates the perfect web design.
Photoshop is Just Like Crayons
Our graphic designers no longer use crayons, but have graduated to Photoshop instead. Photoshop allows them to design logos, enhance pictures and create social imagery for our clients. They’re still using their creativity every day, but sleek, artsy photos work better for our digital marketing strategy than crayon works of art.
Double Check Your Supply List
Now that we’ve compared our list of digital marketing tools to the kids’ school supplies list, make sure you have everything you need; not just for your kids, but for your marketing plan as well. If you have all these marketing supplies on hand, you’re sure to have a great digital marketing strategy that will help you stay ahead of your competition.
If you think you’re missing some of these essential digital marketing tools, Blue Compass can help! Our team of web developers, graphic designers, digital marketing strategists and account executives will work with you to create a digital marketing strategy that works for you.