If you could change anything about the most visited web page in the world, what would it be? That's the question we recently asked ourselves about the world's most frequented homepage, www.google.com.* It's not only home to the world's most popular search engine, but Google has crafted it into a central hub for all of its online properties: Google+, Gmail, YouTube, Google Maps, and more.
We presented our designers and online marketers with a challenge: improve the web page that has defined clean design, beautiful simplicity, and unobtrusive functionality. It sounds impossible, but our team was up for the task. Here's a look at our re-imagined results:
Google Redesign #1
by Drew Harden
Our first redesign retains the simplistic feel of the original Google.com, but with emphasis on the bold aspects of Google's color palette. The goal of this design is to allow the visitor to quickly and easily transition across Google's various brands, such as Google+, YouTube, and Google Drive. Each color represents a different Google property which can be quickly accessed. When clicked or touched, the color slides over and opens access to that brand. Gone are the unnecessary "search" and "I'm Feeling Lucky" buttons, giving the visitor the ability to simply hit "Enter" or speak to execute their search.
Google Redesign #2
by Cary Coppola
Want quick access to your files or friends? This design includes interactive elements directly from Google+, Google Drive, Google Maps, or other Google properties in a easy-access dashboard. Visitors can to select which elements they would like to have on their personalized google.com page. This flexibility gives the visitor full control over how simple or complex to make his/her google.com experience.
Google Redesign #3
This design takes each of the iconic colors of the Google logo and transforms them into a circle, with the first blue "G" as the largest. Each letter is represented by the next smallest circle in its respective color. As the circles decrease in size, the visitor's eye is drawn toward the center of the screen, which leads to a magnifying glass icon to initiate the search.
When the visitor begins the search, the circles scatter into a horizontal pattern similar to the original logo layout. This design takes advantage of the simplicity of Google's layout by allowing visitors to utilize the page's functionality, even when letters, buttons, and other characteristics are eliminated.
Google Redesign #4
by Melissa Harden
If you feel Google should stick with search, this design is for you. Moving away from Gmail, Google+, and other properties, this home page focuses on pure search simplicity. Large font and a clean design focus all attention on the visitor's query, with a simplified search engine result page once the search is performed. Google Now technology could also be integrated, allowing a pre-populated search based on your location, search history, time of day, etc. to be present whenever the page is accessed.
Google Redesign #5
This design features at-a-glance Google property icons, and an information feed area that allows the visitor to see favorite social feeds, news, weather, etc. These totally customizable feeds let the visitor keep up on the latest Google News for a particular subject, his/her Gmail inbox, or more, and can be minimized or expanded.
Which design do you like the most? What would you have done differently? Is it even possible to improve Google's design? Let us know in the comments below!
*Alexa traffic rank stat, Feb 2014