2020 is almost here, and with the new year comes new website design trends. Take a moment to think about the websites you’ve seen throughout the last few months. You can probably think of a handful that stuck out to you based on their user-friendly interface and appealing layout. The same goes for the websites with a terrible user experience - they stick with you and might even leave you with a negative feeling about the brand.
In today's vast and saturated online world, an amazing user experience and creative web design aren't just nice extra things to have, they’re expected and necessary for running a successful website. Therefore, we took the time to highlight the new UX design trends making a major impact in the web design world this year. Our design team did not produce all of these amazing designs, but we think it's important to highlight the skilled design work that caught our eye.
Web Design Trend #1: Rotating Animations
The best website design inspiration we’ve seen with the rotating animation trend is The Disruption Company’s new website design. They leave users curious for more because every time you refresh the homepage you’ll see a new and innovative branded video. Fun surprises like this leave users with a unique experience on your website every time they visit.
Web Design Trend #2: Dynamic Responsive Landing Pages
One of the most interesting website trends of 2020 is the use of dynamic responsive landing pages. Keeping users engaged on a simple, static landing page is nearly impossible. Adding responsive design trends like web animation and interactive elements to a landing page makes it more interesting and keeps users engaged on the page longer. Check out this landing page for the Camberwell College of Arts BA Graphic Design Degree Show. The interactive and animated page elements are great examples of ux design trends that can make a boring landing page more dynamic.
Web Design Trend #3: Non-Traditional Scrolling
We’ve noticed more websites dabbling with different scrolling techniques for a unique user experience. Typical scrolling experience is, of course, vertical. Horizontal scrolling, like this example on the Gelateria Amande website, is a ux design trend that’s disruptive in a good way, catching users’ attention while remaining simple and functional. The Gelateria Amande website combines high-quality product photography, elegant illustrations and animated typography to enhance the user experience. Throughout 2020, we’re excited to see more new website designs utilizing different forms of non-traditional scrolling.
Web Design Trend #4: Designs Containing Gradients
When Instagram rebranded in 2016, people definitely noticed the new gradient logo. It was so different from the popular style at the time, but their decision to modernize gradients impacted design as a whole. Gradients have now become more popular among creatives when searching for new website design inspiration. Recognizing the popular trend, ColorSpace has created a website that also functions as a tool for generating gradients and color palettes making it simple and fast to generate your own unique design. We expect to see more and more gradients incorporated in new website designs in the next year, among other 2020 website design trends.
Web Design Trend #5: Interactive & Responsive Designs Tell a Story
The incorporation of user interactivity has become increasingly popular, and this ux design trend will only continue to be at the heart of user experience animation. Consumers are spending more time on websites that utilize responsive features that encourage users to interact with the design. The obstacle with UX design trends like this is the upfront cost for advanced interactivity features. Our web design team's prediction for this year is that more automated development processes will appear and will hopefully slash the cost for clients who want unique, interactive features on their sites.
Explore a great example of user interactivity on this Denim Report from Lyst, a designer fashion marketplace. Explore the page to see inventive uses of non-traditional scrolling effects.This type of website that features responsive design trends not only showcases a visual design talent, but also keeps users on the website longer and increases brand awareness.
Web Design Trend #6: Scroll-Triggered Animations
An interesting ux design trend we’ve noticed becoming more popular is website scroll animation. This type of web design showcases visual design talent and front-end development skills, and it also increases time on page and engagement. Our experts created Igor’s new website design to encourage users to scroll or click through the page layouts to see Igor’s service lines. As long as the animations don’t take away from your goal or confuse users, this 2020 web design trend can be a highly effective way to make it easier for users to convert. We expect features like this to appear among responsive design and ux trends in 2020.
Web Design Trend #7: Creatively Utilizing Color Branding
A 2020 web design trend we are loving is the multiple color branding look. Companies like Camden Town Brewery are moving towards a new website design that is branded based on page or product and changes when the user navigates and interacts with elements on the page. This web design helps the user navigate through the site and builds subconscious associations with products or service pages solely based on color cues. Check out their great site for color branding website design inspiration!
Web Design Trend #8: Adding More Depth to Designs
Our designers developed this website full of drop shadows and varying colors to add depth and give the mortgage hub site a more complex look. We believe flat designs that appear 3-dimensional are more visually appealing and will sometimes lead users to the next step of the sales process. Some of the most common techniques to add more depth to web designs include using drop shadows, gradients or two-tone color schemes like the website design inspiration example above.
Web Design Trend #9: LARGE Attention-Grabbing Titles
In our rushed society, users seem to have less and less time to spend on websites. For this reason, design is adapting and including large, bolded titles and shortened messaging to capture audiences fast and decrease the time to convert. The larger heading tags are usually paired with much smaller sub-text copy if more information is needed. Austin Eastciders demonstrates this alliance of font sizes throughout their homepage design and uses video to showcase different occasions to enjoy their tasty ciders.
Web Design Trend #10: Abstract Shapes Will Get Attention
Another web design trend we are loving is the use of abstract shapes. We have begun to see brands use more unique shapes that give an extra element of intrigue for users. The elje group does a great job of introducing abstract shapes and graphics that resemble a lava lamp and will keep users interested. Notice this company has integrated a few website trends of 2020, including modern gradients and diagonals in the intro when you load the page!
Web Design Trend #11: UX-Driven Diagonal Lines
In past years, new website designs have featured straight, horizontal lines to separate sections on web pages. After conducting some UX research, our team has discovered that using diagonal lines gives a clear and interesting path for the user’s eyes to follow down the page. Our web design experts utilized diagonal lines on the Ruan website design, helping to lead users down the page and draw attention to call-to-action points.
Web Design Trend #12: Detailed Footers Set Web Designs Apart
Over the years, website footers have often been overlooked or left out of the overall web design - until now. A web design trend making a splash are ‘footer boosts.’ What was once just used to provide contact information or a signup form has transitioned into a space to include additional elements of the homepage. 360gardalife has done a fantastic job showcasing this trend. As you can see in the image above, they have incorporated extra elements in the footer space, and it now feels inclusive to the overall web design.
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Did you like this article? If so, you may want to explore more UX design trends and website design inspiration:
- How To Liven Up Your Website With Scroll Animation
- 5 Ways Web Animation Can Improve the User Experience
- How To Apply Psychology Principles To Mobile UX Design
- Impactful & Effective Black & White Web Designs
- Have You Switched to The New Trend? Try Diagonal Website Designs