Social Media Marketing

Social media users are some of the most engaged people on the internet today, but they’re also inundated with endless clutter and options day in and day out. The ideal use of social media isn’t as a microphone to address the world. Social media should be a conversation that not only gives your audience more immediate and personal responses to their questions and issues, but also a place to let them celebrate your brand.

Is your brand searching for new and effective social media tactics? Look no further. Blue Compass knows how to get the right eyes on your social media messaging. By sending our team members to national social media conventions throughout the year, we are consistently gaining insight directly from employees of companies like Google, Facebook, Bing and Moz.

As a brand, it is important to remember that the users on each social media platform are very specific, and your approach needs to reflect that. To ensure the right messaging is going out on the correct channels, our team will consistently A/B test images and content across platforms to optimize efforts. Every audience deserves messaging that reflects their mindset and matches the platform they are on. It all starts with a sound social media strategy.

Social Media Strategy

Social media strategy

An effective social media strategy helps to improve your communications, meet business goals and complement your current online presence. This improvement is made by driving traffic to your website and gaining links for search engine optimization (SEO). It takes more than a simple post here and there on each social media platform to see results, which is why we use a holistic approach to ensure messaging, brand standards and goals are met across all platforms.

Blue Compass is passionate about helping you understand, develop and execute a smart social media strategy to achieve better digital marketing results. Our digital marketing team has extensive experience developing comprehensive social media plans for online collaboration and brand growth. We’re here to be your social media manager. From social media planning to implementation to community management, we focus on integrated solutions that are creative, strategic and measurable to ensure your brand connects with your target audience.

Social Media Advertising

Social targeting is one of the most important aspects of social media marketing. We don’t want our clients wasting time or money on impressions or clicks that don’t result in a conversion. We can target your specific audience based on demographics such as location, age, gender and interests. Through this, you can focus your marketing dollars only on the qualified audience you are trying to reach. In the long run, conversions are our end game, and we will prove that to you through detailed analytics reporting.

Our social media experts have experience managing ads on several platforms. We stay up to date on changes with Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, and other social media ad platforms, so you don’t have to. We spend time managing ads every day and know the in’s and out’s of best practices for Facebook ads, Twitter ads, and so many other ever-changing platforms.

Social Media A/B Testing

It is our goal at Blue Compass to take A/B testing beyond just your brand’s web copy. Social media A/B testing is designed to test various aspects, such as images, content, and targeting, to find what works best for your target audience and the brand overall. We want to help your company find the winning combination that ensures your end goals are being accomplished.

Social Media Analytics

The beauty of Blue Compass is our ability to strategize, execute and analyze our efforts on a daily basis. We don’t live in a “set it and forget it” world anymore. We provide monthly or quarterly analysis of your social media campaigns to learn which generated the most clicks, engagement and conversions. To take it one step further, we'll integrate digital metrics with your business goals to calculate the cost per acquisition, RO and other KPIs. From our findings, we can optimize current and future content and strategies.

Social Media Consulting

We also offer consulting and guidance so clients can handle their own social accounts. If you’ve been focused on Facebook and Twitter but want to dip your toes into the worlds of Instagram and Pinterest, we can help get you started.

Social media consulting

Let us cut through the confusion and give you a strategy or campaign that works. Our services include:

Consulting
Strategy
Implementation
Education and training
Insights and analysis