This Week in Online Marketing: #VMAs vs. #Emmys, Twitter Analytics & Bing Ads

The 2014 #VMAs and #Emmys battle it out on social media; Twitter opens its analytics dashboard to all users; and Bing Ads follows Google's suit with close variant keyword matching.

Bye Bye Google Authorship

Authorship was an attempt by Google to attribute content to authors in hopes of providing more reliable and useful search results, but Google just pulled the plug today...

Pay to Play: How to Successfully Navigate the World of LinkedIn Advertising

Are you getting the most out of your LinkedIn content? This month's Pay to Play blog covers some of the best practices for LinkedIn advertising.

Blue Compass Wins Social Media Honors at the Hashie Awards

The Blue Compass team was recently awarded two gold awards at the Social Media Club of Des Moines' Hashie Awards. These awards recognized excellence in digital marketing...

This Week in Online Marketing: #IceBucketChallenge, Facebook Conversions and Bing Gets Conversational

Welcome back to this week in online marketing! This week we discuss the impact of the viral challenge Ice Bucket Challenge, Facebook's announcement that they will now measure conversions across devices, and bings move to conversational search.

How Google's Knowledge Graph is Good for Your Website

Google is starting to provide answers directly on their results page. You can now see concert times, restaurant menus, and even compare the calories in two different snacks without ever visiting a website. Most digital marketers are very concerned about what this means for their website, but here's why this is actually good for your brand...

This Week in Online Marketing: Google Boosts Secure Sites in Rankings and Adds Google News Publisher Center, Facebook Changes "Like" Policy and Pinterest Enables Private Messaging

Google has started boosting secure sites in search rankings; content creators saw changes with new Google News Publisher Center; Facebook updated their "Like" policy; and Pinterest added private messaging. Get all the details here!

This Week in Online Marketing: Instagram's New Bolt App, Hangouts for Everyone & Bing Ads Updates

This week's dose of online marketing news includes coverage of Instagram's lightning fast new app, an announcement from Google that Hangouts are now accessible for all non-Google+ users and new updates for Bing Ads.

Pay to Play: How to Successfully Navigate the World of Twitter Advertising

Twitter Advertising stressing you out? Blue Compass is here to make the process easier with our Pay to Play Guide for Twitter Advertising! Check it out today.

Android vs. Apple

Android vs. Apple is the ever-raging debate among smartphone users - so which platform should you optimize your marketing efforts for? Our latest blog takes a look at the two to make sure we know the vehicles of mobile traffic well.