Why a Full Redesign May Not be the Best Way to Improve Your Website

Websites typically receive a full, extensive redesign every few years. However, the healthiest, most profitable way to update your online presence is to never do a full redesign of your website...

Who Has the Best Website? The Iowa Hawkeyes vs. Iowa State Cylcones

This weekend, the Iowa Hawkeyes face the Iowa State Cyclones in an epic, intrastate football face off. While the game is generating huge amounts of buzz, we wondered how these two forces would look if their websites competed?...

This Week in Online Marketing: Bing Predicts NFL Scores, AdWords Callouts & Hootsuite Campaigns

Bing predicts NFL scores; AdWords implements callouts; and Hootsuite acquires Brightkit.

This Week in Online Marketing: #VMAs vs. #Emmys, Twitter Analytics & Bing Ads

The 2014 #VMAs and #Emmys battle it out on social media; Twitter opens its analytics dashboard to all users; and Bing Ads follows Google's suit with close variant keyword matching.

Bye Bye Google Authorship

Authorship was an attempt by Google to attribute content to authors in hopes of providing more reliable and useful search results, but Google just pulled the plug today...

Pay to Play: How to Successfully Navigate the World of LinkedIn Advertising

Are you getting the most out of your LinkedIn content? This month's Pay to Play blog covers some of the best practices for LinkedIn advertising.

Blue Compass Wins Social Media Honors at the Hashie Awards

The Blue Compass team was recently awarded two gold awards at the Social Media Club of Des Moines' Hashie Awards. These awards recognized excellence in digital marketing...

This Week in Online Marketing: #IceBucketChallenge, Facebook Conversions and Bing Gets Conversational

Welcome back to this week in online marketing! This week we discuss the impact of the viral challenge Ice Bucket Challenge, Facebook's announcement that they will now measure conversions across devices, and bings move to conversational search.

How Google's Knowledge Graph is Good for Your Website

Google is starting to provide answers directly on their results page. You can now see concert times, restaurant menus, and even compare the calories in two different snacks without ever visiting a website. Most digital marketers are very concerned about what this means for their website, but here's why this is actually good for your brand...

This Week in Online Marketing: Google Boosts Secure Sites in Rankings and Adds Google News Publisher Center, Facebook Changes "Like" Policy and Pinterest Enables Private Messaging

Google has started boosting secure sites in search rankings; content creators saw changes with new Google News Publisher Center; Facebook updated their "Like" policy; and Pinterest added private messaging. Get all the details here!