"Don't Judge a Book by it's Cover" - Except on the Web

Ever been to a lousy looking website and felt excited about the company or product? The first five seconds a visitor spends at your site are extremely critical. An opinion of not only your website, but your business, is formed within these few seconds. What kind of vibe is your homepage giving off? You can tell a lot about a business by looking at their homepage.

An attractively packaged product at the store, a beautiful house, a shiny new car - appearance drives the customer. Your homepage is the most important page on your website. Being the one page that nearly all of your visitors are guaranteed to view, a homepage that's ugly, old, or cluttered can immediately destroy the very goals your website is there to achieve.

Just a few important qualities in a homepage include:

• Simplicity - There so many busy, cluttered websites out there. You've seen them. Most news and sports teams sites are guilty of this. It's bothersome to hunt all around the homepage, searching for what you're looking for. Information is great, but keep it simple enough not to confuse your visitors.


• Attractiveness - Colors that don't go together, text that's hard to read, too many logos or icons...homepages that look unattractive can give off an unprofessional and unorganized feeling to the potential customer. Homepages that where designed back in 1996 look like they were designed back in 1996 and when a visitor feels like you haven't updated your website in years they're not likely to stick around.


• Follow some basic web standards - Out-of-the-box homepages that are unique and crazy are great, but it's also important to follow some basic web standards so the visitor doesn't get lost or intimidated, and move on. Remember, it only takes your visitor a click to leave!

Of course, we make a business out of great homepages! We guarantee you'll have a hard time finding anyone who makes a better homepage. Check out our website portfolio to see a sample of our recent homepage designs.