Inspiring Video Marketing: Meredith Showcases Siempre Mujer

Looking to promote their popular Hispanic magazine, Siempre Mujer, Meredith Corporation came to Blue Compass to produce an effective marketing video that showcases Siempre Mujer and its articles, as well as inspire its audience to inquire about the magazine.

The main objective - show off the magazine's colorful page spreads in an energetic video spot ...all in Spanish.

To produce a unique video that encompasses the liveliness of the Hispanic market while displaying the beautiful page spreads of Siempre Mujer, Blue Compass came up with a vibrant animation.

The animation features pages straight out of the magazine, showing the latest Siempre Mujer magazine cover at the end of the spot. Of course, the latest cover is constantly changing, so we set up a quick and easy process to instantaneously swap out covers - providing Meredith with the availability to have a new version of the video as soon as the latest issue is available on stands.

Today, Meredith's Siempre Mujer animation is currently being viewed all over the country at Latino events that attract anywhere between 150,000 - 500,000 people! An HD version of the video is also being played in Trofie bookstores located in several major airports around the country including Dallas, Denver, Houston, Los Angeles, Phoenix, and San Francisco.

This January, Meredith will be sponsoring a Latino Networking event in Des Moines, which will spotlight 50 influential Latinos in Des Moines. As a sponsor, Meredith will be showcasing its Hispanic magazine as well as the HD animation.

Of course, the video can be viewed online as well. Check it out!